United Kingdom

Football
Sponsorship & Marketing

PinDrop, the sports marketing agency founded by former Arsenal commercial executives Sean Thornley and Menino Pereira, is to help enhance the sponsorship research capabilities of Premier League side Newcastle United.
Netball
Media

The UK’s Netball Super League (NSL) has landed a visibility boost in new rights deals with incumbent rights-holder Sky and public-service broadcaster the BBC.
Rugby League
Media

English rugby league's top-tier Super League is to receive its largest ever international exposure for the forthcoming 2024 season through the addition of six broadcast agreements.
Athletics
Media

UK Athletics has agreed a domestic media rights deal with public-service broadcaster the BBC for its 2024 major events series, providing much-needed exposure for the governing body as it seeks new investment from sponsors.
Multiple Sports
Industry Moves

The IMG agency has recruited James Clement from UK pay-television broadcaster Sky to lead technology and operations for its production studios business
Motorsport
Events

The British Grand Prix has become the latest of Formula 1’s historic circuits to secure its long-term place on the calendar, with today’s (Thursday’s) news of a 10-year contract extension also ensuring that all current races have deals in place beyond the forthcoming 2024 season.
Multiple Sports
Media

The average UK viewing time for women’s sport across free-to-air and pay-television rose by 16 per cent in 2023, driven in large part by the bumper audiences for the 2023 Fifa Women’s World Cup.
Rugby League
Media

Super League, the top tier of rugby league in the UK, will receive live coverage on the BBC for the first time after the public-service broadcaster struck a new three-year deal with Rugby League Commercial, the league’s commercial rights-holder.
Football
Industry Moves

Todd Kline has resigned as chief commercial officer of Tottenham Hotspur after less than three years in the role, and is expected to join Premier League rivals Chelsea FC
Cycling
Sponsorship & Marketing

British Cycling has indicated it will be willing to engage the support of sports marketing agencies after taking on the responsibility for delivering this year’s Tour of Britain men’s and women’s road races.
Football
Sponsorship & Marketing

Arsenal has today announced that Sobha Realty has increased its sponsorship commitment to the Premier League club by taking on a suite of new assets.
Football
Sponsorship & Marketing

MG Motor UK has announced a multi-year sponsorship with Arsenal that will see the UK car manufacturer become the Premier League club’s ‘Official Automotive Partner’. T
Industry Moves

Richard Garlick, director of football operations at Arsenal FC, is to become the new managing director of the Premier League club
Rugby League
Media

Rugby League Commercial (RLC), the joint venture between Super League and the Rugby Football League (RFL) that acts as commercial rights-holder, has unveiled a new global, direct-to-consumer streaming service for the sport’s top division in the UK.
Golf
Media

Sky Sports has reaffirmed its unchallenged golf dominance in the UK market after retaining rights to the Open Championship for another four years
Multiple Sports
Industry Moves

Stephen van Rooyen has announced he is to leave Sky, the pay-television giant where he is group chief commercial officer and chief executive of the UK and Ireland business, at the end of next month
Football
Sports Betting

Football DataCo (FDC), the data rights-holder for the top football leagues in England and Scotland, has issued a request for proposals (RFP) for the provision of event data collection services, data capture,…
Football
Industry Moves

Manchester United has announced the appointment of Omar Berrada as its new chief executive after he left his position as head of football operations at City Football Group (CFG), the parent company of Premier League rivals Manchester City.