Saudi Arabia

Golf
Sponsorship & Marketing

Saudi Arabia’s Public Investment Fund has been named as the title sponsor of next month’s Saudi International, the first event of the 2022-23 Asian Tour.
Weightlifting
Events

The International Weightlifting Federation has awarded its 2023 and 2025 World Championships to Saudi Arabia and Norway, respectively, while elections to appoint a new president to replace the disgraced…
Golf
Events

The PGA Tour has granted permission for around 30 of its members – including Phil Mickelson, Dustin Johnson and Bryson DeChambeau – to take part in the Saudi International on February 3-6, 2022, but unde…
Football
Sponsorship & Marketing

The Saudi Pro League (SPL), the kingdom’s professional football league, has appointed Rise Group as its exclusive sponsorship agency.
Motorsport
Events

With the first-ever Saudi Arabian Grand Prix taking place this weekend, SportBusiness speaks with Charlie Beauchamp and Chris Long of CSM Sports and Entertainment, who are acting in advisory capacity for the race. They talk about the Kingdom's commercial goals and what will be needed to make the event a success. Adam Nelson reports.
Golf
Events

Golf’s Ladies European Tour will increase its number of tournaments and prize fund in 2022 following a schedule this year that was still affected by cancellations as a result of the Covid-19 pandemic.
Running
Events

Saudi Arabia will host its first-ever full marathon next year, the Saudi Sports for All Federation (SFA) has announced
Golf
Industry Moves

The Saudi-backed LIV Golf Investments has significantly bolstered its leadership team with the appointment of veteran sports industry executives Sean Bratches as chief commercial officer and Ron Cross…
Multiple Sports
Finance & Law

London’s High Court of Justice has rejected a counterclaim made by pay-television broadcaster beIN Media Group against Selevision Saudi, but highlighted evidence that raises a “serious issue” over the S…
Football
Finance & Law

An investment consortium led by Saudi Arabian sovereign wealth fund the Public Investment Fund has completed the acquisition of English Premier League club Newcastle United
Football
Finance & Law

English Premier League club Newcastle United is close to being acquired by a Saudi Arabian-led consortium, seemingly putting an end to a long-running process that has led to legal action between the league…
Motorsport
Events

Extreme E’s inaugural event in Saudi Arabia in April delivered an economic impact of more than €47m ($55m), according to an assessment by international research and data analytics organisation YouGov Spo…
Esports
Events

The Global Esports Federation has announced that Los Angeles, Riyadh and Dubai will host events during the inaugural season of its Global Esports Tour, while FACEIT has been engaged as a strategic partner…
Multiple Sports
Industry Moves

Sports marketing agency CSM Sport & Entertainment has appointed Charlie Beauchamp as its inaugural country manager for Saudi Arabia ahead of the opening of its first office in the Kingdom later this year
Football
Events

The Asian Football Confederation has announced that the final of the AFC Champions League 2021, along with the quarter-finals and semi-finals for the Western region, will be held in Saudi Arabia
Football
Sponsorship & Marketing

Chinese technology company Lenovo has agreed a deal to sponsor the Saudi Arabian Football Federation (SAFF). The deal names Lenovo as the official technology partner of the SAFF and its national teams
Football
Media

Pay-television broadcaster beIN Media Group has confirmed its chairman, Nasser Al-Khelaïfi, and other officials have been the subject of “malicious hacks and threats”.
Basketball
Events

The Saudi Arabian city of Jeddah has been selected to host the 2021 Fiba 3x3 World Tour Final, the second consecutive year it has held the event. The final will take place from December 17-18 this year