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Saudi Pro League appoints Rise Group to fuel sponsorship growth

Al-Hilal supporters at the AFC Champions League final first leg between Al-Hilal and Urawa Red Diamonds in 2017. (Photo by Kaz Photography/Getty Images)

The Saudi Pro League (SPL), the kingdom’s professional football league, has appointed Rise Group as its exclusive sponsorship agency.

Under the agreement, Rise will seek to “enhance and diversify the SPL’s sponsorship model, creating new opportunities for the league’s partners to build and support fan communities activate new rights platforms, and drive brand and business objectives through dynamic, long- term partnerships,” the agency said.

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