North America

Company retains ties with its first sports league partner

NFL team the San Francisco 49ers are ready to play an active role in helping Leeds United become a Premier League force both on and off the field following the club's promotion to English soccer's top flight. SportBusiness speaks to 49ers Enterprises president Paraag Marathe.

United Soccer League Championship team New Mexico United has been forced to move a second home game out of the state due to local Covid-19 restrictions

The National Football League's Las Vegas Raiders have missed out on a potential 10-year, $30m commercial partnership with the Southern Nevada Water Authority due to the financial impact of the global Covid-19…

The XFL could make its return in a "bubble" environment in 2021 or 2022 following the start-up league's recent takeover

Seattle, Washington-based financial data and software company PitchBook has partnered with National Hockey League expansion team Seattle Kraken to become a venue partner and suite-level sponsor of the Climate …

Kevin Durant's business company Thirty Five Ventures has partnered with premium podcast company Cadence13 to create The Boardroom Podcast Network.

Prominent media company misses analyst targets

The Premier Lacrosse League has successfully leveraged its partnership with visual media technology company PhotoShelter to boost its social media engagement at the PLL Championship Series.

League adds many new measures following issues with Marlins, Cardinals

Effort to start with $300m in committed seed funding

Italian Serie A football club AS Roma is set to receive new American owners after the Friedkin Group agreed a €591m ($700m) deal to acquire the team.

The National Basketball Association's Indiana Pacers have agreed a multiyear partnership with global sportsbook operator PointsBet, which has been designated an official sports gaming partner of the team

The winners of this year's US Open singles and doubles competitions will receive less money than in 2019 due to the financial effects of the global Covid-19 pandemic

School is the first in FBS tier to suspend play due to Covid-19

Mixed martial arts organization Professional Fighters League has launched a new direct-to-consumer streaming service, called the PFL MMA app

Prominent former agent previously held senior role at CAA

US media company NBCUniversal is set to lay off a number of employees amid restructuring plans and the ongoing impact of the Covid-19 pandemic