The National Basketball Association’s Indiana Pacers have agreed a multiyear partnership with global sportsbook operator PointsBet, which has been designated an official sports gaming partner of the team.
As part of the agreement, PointsBet branding will be displayed along the “apron,” or the out-of-bounds space between the baseline and the team bench. This marks first time a sports betting operator has occupied this space in the league.
In addition, PointsBet signage will be prominently displayed throughout Bankers Life Fieldhouse Fieldhouse, including on phone charging stations and along the scorer’s table. PointsBet will also have a presence on the Pacers’ digital platforms.
“This corporate partnership with PointsBet represents a real win for both companies,” said Pacers Sports & Entertainment president and chief operating offer Rick Fuson in a statement. “We look forward to welcoming them in as a very visible brand at the Fieldhouse and through our various channels.”
The length and terms of the deal were not disclosed.
Earlier this year, PointsBet signed sports betting deals with the NBA, LaLiga North America and Major League Baseball’s Detroit Tigers.
