The National Football League’s Las Vegas Raiders have missed out on a potential 10-year, $30m commercial partnership with the Southern Nevada Water Authority due to the financial impact of the global Covid-19 pandemic.
“We did not enter into any sponsorship agreement with the Raiders, and have no plans currently to do so at this time,” Scott Huntley, the Southern Nevada Water Authority senior manager of public services, told LVSportsBiz.com. “Both [the length and value of the deal] were problematic, especially now that we are reducing budgets significantly in light of the pandemic situation.”
Raiders owner Mark Davis recently announced that games at Allegiant Stadium will be played without fans in attendance for the 2020 season, significantly reducing the impact of in-venue signage for sponsors.
It was also believed that the partnership would not have been completely effective as it is expected that many fans from out of state will attend Raiders games once current restrictions are lifted.
“If I were going to spend $30m over 10 years with the Raiders it’s imperative you’re talking to the people you’re trying to reach,” SNWA advisory committee member Andy Maggi added.
The Raiders will debut the 65,000-seat, $2bn Allegiant Stadium, located just off the famed Las Vegas Strip, on September 21 on Monday Night Football in an event that will also mark the 50th anniversary of that primetime television showcase.
The club, which relocated from Oakland, California, last year unveiled its naming rights deal with Allegiant Airfor the stadium, with the agreement estimated to be worth more than $400m.