China
One Championship renews content partnership with Douyin
Mixed martial arts promotion One Championship has renewed a content and marketing partnership with Chinese social media platform Douyin
Borussia Dortmund extends Footballco tie-up, strikes DB Cargo sponsorship in China
German Bundesliga club Borussia Dortmund has extended and expanded its content agreement with digital sports publisher Footballco as part of plans to increase its profile in India, Japan and Southeast…
Migu picks up Uefa club rights in China
China Mobile’s streaming platform Migu has acquired streaming rights in China for Uefa club competitions in the 2022-23 season.
Migu's coverage began with this week's matches.
Chinese Olympic Committee elects Gao as new president
Gao Zhidan has been elected as the new president of the Chinese Olympic Committee (COC).
Gao’s election was made by secret ballot at an extraordinary meeting held yesterday (Wednesday).
China Media Group to produce international feed for four sports at Paris 2024
China Media Group (CMG), the Chinese state media company, has reached an agreement with Olympic Broadcasting Services (OBS), the host broadcast arm of the International Olympic Committee, to produce international…
Fort Worth’s Dickies Arena to host WTA Finals
Fort Worth, Texas, will host the Women’s Tennis Association’s (WTA) season-ending Finals from October 31 to November 7, it has been announced.
Nanjing World Athletics Indoor Championships postponed until 2025
World Athletics has announced the postponement of the Nanjing World Athletics Indoor Championships, which were due to be held next March, until 2025 as a result of “ongoing pandemic conditions” in Chi…
World Table Tennis strikes regional sponsorship deal with Agricultural Bank of China
World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has announced a regional sponsorship agreement with the Agricultural Bank of China
Argentinian Football Association unveils GAC Mitsubishi as latest Chinese sponsors
The Argentinian Football Association (AFA) has announced a sponsorship deal with automobile company GAC Mitsubishi, marking its latest foray into the Chinese market ahead of the 2022 Fifa World Cup
Xiaohongshu to stream American Ultimate Disc League in China
Chinese social media platform Xiaohongshu has agreed a media partnership with the American Ultimate Disc League involving live streams of events
World Table Tennis shuffles board, appointing Liu Guoliang
Chinese table tennis legend Liu Guoliang has been appointed to the board of World Table Tennis, the organisation that manages and commercialises the annual world table tennis tour
Chinese sportswear firms Anta, 361 Degrees and Xtep report strong interim financial results
Three of China's leading sportswear companies - Anta, 361 Degrees and Xtep - have defied a challenging business environment in their home market to announce strong increases in revenue for the six months…
LA Rams strike media rights deals in four countries
The National Football League's Los Angeles Rams are expanding their international reach by securing media rights agreements to air the team's preseason games in Mexico, Australia, New Zealand, and China …
Migu completes Big Five football leagues set with LaLiga rights
China Mobile's streaming platform Migu has agreed a media rights and sponsorship deal with Spain's LaLiga covering three-seasons, 2022-23 to 2024-25
GEF tasks VSPN with developing esports events in China and South Korea
The Global Esports Federation (GEF) has appointed Shanghai-based esports solutions provider Versus Programming Network (VSPN) to support the development and staging of its events in China and South Korea
OneFootball added as Serie A broadcaster in UK as Infront finalises distribution
Football-focused streaming and media platform OneFootball has acquired Serie A broadcast rights in the UK and Ireland ahead of the 2022-23 season, supplementing the league’s existing agreement with pay-television b…
Migu launches equestrian channel after acquiring FEI Worlds rights
Chinese streaming platform Migu and the International Equestrian Federation (FEI) have launched a dedicated equestrian channel after the platform secured exclusive rights to the FEI World Championships…
Ultimate frisbee craze in China leads to launch of national league
A national league in ultimate frisbee has been launched in China, capitalising on explosive growth in the sport in the last couple of years