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Borussia Dortmund extends Footballco tie-up, strikes DB Cargo sponsorship in China

Action from the recent Bundesliga match between Borussia Dortmund and SC Freiburg. (Photo by Christian Kaspar-Bartke/Bundesliga/Getty Images)

German Bundesliga club Borussia Dortmund has extended and expanded its content agreement with digital sports publisher Footballco as part of plans to increase its profile in India, Japan and Southeast Asia.

The deal will see Footballco, which was created following the sale of DAZN Group’s football-focused platforms Goal, Spox and Voetbalzone to Integrated Media Company (IMC) for $70m (€70.3m) in 2020, continue to support the club’s social media operations in India, Indonesia, Malaysia, Singapore and Thailand.

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