Belgium

Road Cycling
Sponsorship & Marketing

Belgian cloud technology brand Dstny will become the co-title sponsor of the Lotto-Dstny UCI WorldTour cycling team from 2023 to the end of 2024
Football
Fan Engagement

Belgian Pro League football team Club Brugge has become the latest sports organisation to move into the NFT marketplace by agreeing a deal with US platform Simba Chain
Hockey
Events

The International Hockey Federation (FIH) has been forced to cancel next month’s planned Indoor Hockey World Cup in Belgium amid ongoing concerns relating to the Covid-19 pandemic.
Basketball
Media

MCS Basket, a new OTT platform focusing on basketball, has acquired broadcast rights to Spanish club competitions organised by the Asociación de Clubes Españoles de Baloncesto (ACB) in the markets of F…
Road Cycling
Sponsorship & Marketing

Belgian cycling team Alpecin-Fenix has signed up window manufacturer Deceuninck as a co-sponsor
Football
Sponsorship & Marketing

Kipsta, the sportswear brand owned by French group Decathlon, will become the official ball supplier of Belgian football’s Pro League from the start of the 2023-24 season.
Football
Media

Subscription broadcaster Eleven Sports has acquired rights in Belgium to Ligue 1, the top tier of club football in France
Padel
Media

Live coverage of this month’s World Padel Championship will be shown in Belgium by pay-television broadcaster Eleven.
Football
Sponsorship & Marketing

Online betting operator Betway has renewed its sponsorship of the Belgian Cup football competition. Betway has sponsored the tournament since 2016
Cycling
Media

RTBF, the French-language public-service broadcaster in Belgium, has acquired rights to the International Cycling Union (UCI)’s new Track Champions League competition.
Football
Media

Pay-per-view streaming platform LIVENow is offering customers in Belgium access to live coverage of a handful of matches from Spanish LaLiga and Italian Serie A on a PPV basis under a deal with Eleven…
Football
Media

French digital terrestrial broadcaster L’Équipe has acquired rights to Belgian top-flight football division Jupiler Pro League, marking its second acquisition of football content in recent weeks.
Football
Industry Moves

Pro League, the governing body of Belgian football’s top two divisions, has initiated a process to recruit a new chief executive as a replacement for the outgoing Pierre François.
Multi-sport
Governance

Jacques Rogge, the Belgian who was the eighth president of the International Olympic Committee, serving between 2001 and 2013, has died at age 79
Football
Sponsorship & Marketing

IT solutions company Cegeka has acquired naming rights to the home ground of Belgian Pro League club KRC Genk in a wide-ranging deal that will see the venue become the first 5G-compatible stadium in the…
Football
Media

Subscription broadcaster Eleven Sports has renewed an agreement for exclusive rights in Belgium to Serie A, the top tier of club football in Italy
Football
Media

Belgian commercial broadcaster VTM has secured free-to-air rights in the country's Dutch-speaking Flanders region for Tuesday evening Uefa Champions League matches across three seasons, from 2021-22 to…
Football
Data

European Leagues, the body of European football leagues, has gone to market early with the centralised fastpath data rights to league and cup competitions organised by a total of 18 different league bodies…