Belgium

Motorsport
Events

The Belgian Grand Prix, a historic part of the Formula 1 calendar, will remain on the motor-racing championship’s schedule for 2023 after a one-year contract extension was agreed.
Football
Sponsorship & Marketing

Union Saint-Gilloise (USG) has announced a sponsorship deal with telecoms operator Orange Belgium ahead of its first appearance in the Uefa Champions League
Multiple Sports
Media

The Belgian arm of subscription broadcaster Eleven Sports has launched a commercial offering for bars and restaurants to support its coverage of domestic club football, along with its other rights properties
Football
Sponsorship & Marketing

Chinese logistics firm Cainiao is to continue its sponsorship of Belgian Pro League club Standard Liège for another season.
Multiple Sports
Industry Moves

Eleven Sports has promoted Massimo D’Amario to the role of chief executive of its operations in Belgium and Luxembourg.
Football
Finance & Law

Clubs competing in the Pro League and Challenger Pro League, the top two divisions of Belgian club football, saw their operating revenue drop by 22 per cent during a 2020-21 season marred by the effects…
Football
Media

Mediapro, the agency and international broadcast production group, has detailed plans to produce this weekend’s Belgian Super Cup match in a vertical 9:16 format on social video platform TikTok.
Road Cycling
Sponsorship & Marketing

Belgian pro cycling team QuickStep-AlphaVinyl will become Soudal-QuickStep in 2023 under a new five-year co-title deal with the Soudal sealant and adhesive brand
Football
Industry Moves

Leander Monbaliu, chief business officer at the Pro League, is to leave the Belgian football club body later this month. Monbaliu has been with the Belgian league for close to a decade in various guises
Football
Media

Belgian telecoms operators Proximus, Telenet and Voo have emerged successful from an arbitration ruling over broadcast rights compensation claims related to the Covid-hit 2019-20 Jupiler Pro League season
Athletics
Events

The finals of the Diamond League athletics series will be held alternately in Zurich and Brussels between 2024 and 2027 following a decision by the league’s general assembly, World Athletics has announced.
Multiple Sports
Sponsorship & Marketing

Belgium’s Minister of Justice, Vincent Van Quickenborne, has proposed a ban on all gambling sponsorship and advertising, with the sports industry to be granted a transition period before the rules are e…
Motorsport
Media

ServusTV, the commercial free-to-air broadcaster in German-speaking countries, has agreed a one-season extension to its rights deal in Germany and Austria to the DTM touring cars series
Football
Events

Belgium, Poland, the Netherlands and Wales have declared an interest in hosting the 2022-23 edition of the Uefa Nations League finals
Multiple Sports
Media

Guillaume Collard will leave international pay-television and streaming business Eleven to become the new chief executive of commercial broadcaster RTL Belgium
Cycling
Events

The International Cycling Union (UCI) has unveiled the destinations for the inaugural Gravel World Series as it looks to replicate the success of its mass participation Gran Fondo World Series on unsealed…
Cycling
Media

The Infront agency has entered into an exclusive media and marketing rights agreement with the E3 Saxo Bank Classic cycling event in Flanders, Belgium
Football
Finance & Law

Florida-based alternative investment firm acquiring Belgian club