Longines’ vice-president of marketing, Matthieu Baumgartner, explains the strategy behind the brand’s blanket sponsorships of equestrianism and horse racing.
Ascot digs into customer data to help double hospitality revenues in five years, adopting a data-driven approach to fine dining.
Ascot Racecourse has become the latest venue to join Oak View Group’s International Venue Alliance, with a focus on attracting international sponsors to the horse racing track.
Ascot Racecourse has announced it is introducing a cup recycling scheme during next week’s Royal Meeting to reduce plastic waste.
The UK’s Ascot Racecourse has agreed a multi-year deal with IMG under which the agency will serve as its worldwide licensing representative and develop a new offering for its leading horse racing events.