Royal Ascot

Ascot has appointed former West Ham United and Tie Break Tens executive Felicity Barnard as its new commercial director

Miles Evans, head of broadcast, digital and content at Ascot Racecourse, has left the famous UK horse racing venue and rights-holder

UK pay-television channel Sky Sports Racing has agreed a three-year extension to its rights deal with Ascot Racecourse

Ascot Racecourse has renewed its exclusive global licensing and on-site retail agreement with the IMG agency until 2025

Broadcast rights to Royal Ascot, which will take place this week behind closed doors, have been distributed in 124 countries

Longines’ vice-president of marketing, Matthieu Baumgartner, explains the strategy behind the brand’s blanket sponsorships of equestrianism and horse racing.

Ascot Racecourse has become the latest venue to join Oak View Group’s International Venue Alliance, with a focus on attracting international sponsors to the horse racing track.

Ascot Racecourse has announced it is introducing a cup recycling scheme during next week’s Royal Meeting to reduce plastic waste.

Ascot digs into customer data to help double hospitality revenues in five years, adopting a data-driven approach to fine dining.

The UK’s Ascot Racecourse has agreed a multi-year deal with IMG under which the agency will serve as its worldwide licensing representative and develop a new offering for its leading horse racing events.

Ascot Racecourse chief executive Charles Barnett is set to retire from his position in June 2014, following the Royal Ascot horse race.

Ascot Racecourse has appointed Sodexo Prestige as its lead catering partner for the next five years.