Royal Ascot
Features
“Equestrian sports really deliver for us” | Matthieu Baumgartner, Longines
Longines’ vice-president of marketing, Matthieu Baumgartner, explains the strategy behind the brand’s blanket sponsorships of equestrianism and horse racing.
Ascot digs into customer data to help double hospitality revenues
Ascot digs into customer data to help double hospitality revenues in five years, adopting a data-driven approach to fine dining.
Ascot head of broadcast and digital Evans on the move
Miles Evans, head of broadcast, digital and content at Ascot Racecourse, has left the famous UK horse racing venue and rights-holder
Sky Sports Racing and Ascot go the distance in new rights deal
UK pay-television channel Sky Sports Racing has agreed a three-year extension to its rights deal with Ascot Racecourse
Ascot Racecourse renews IMG licensing partnership
Ascot Racecourse has renewed its exclusive global licensing and on-site retail agreement with the IMG agency until 2025
Broadcast rights to behind-closed-doors Ascot distributed in 124 territories
Broadcast rights to Royal Ascot, which will take place this week behind closed doors, have been distributed in 124 countries