Royal Ascot

Italian beer brand Peroni Nastro Azzurro has signed as the official beer of UK horseracing’s Ascot Racecourse in a five-year deal.

British horseracing venue Ascot Racecourse has signed up Slingsby Gin to its sponsorship portfolio. The Yorkshire-based gin company becomes the racecourse’s 'Official Gin Supplier'.

Ascot Racecourse has announced that its chief executive Guy Henderson is set to retire after next year’s Royal Meeting.

Ascot Racecourse has announced a five-year deal with Howden that will see the insurance broker become a top-tier official partner of the venue

Pay-television broadcaster beIN Sports, the Nordic Entertainment (Nent) Group and subscription broadcaster Sport TV are among the broadcasters to have acquired rights to this year’s edition of Royal A…

Around 18,000 fans are set to attend England’s Test cricket match against New Zealand at Edgbaston next month, with the fixture to serve as the first pilot event within the second phase of the UK government’s Eve…

Coffee brand Lavazza has renewed its long-standing sponsorship relationship with the UK’s Ascot Racecourse.

Ascot has appointed former West Ham United and Tie Break Tens executive Felicity Barnard as its new commercial director

Miles Evans, head of broadcast, digital and content at Ascot Racecourse, has left the famous UK horse racing venue and rights-holder

UK pay-television channel Sky Sports Racing has agreed a three-year extension to its rights deal with Ascot Racecourse

Ascot Racecourse has renewed its exclusive global licensing and on-site retail agreement with the IMG agency until 2025

Broadcast rights to Royal Ascot, which will take place this week behind closed doors, have been distributed in 124 countries

Longines’ vice-president of marketing, Matthieu Baumgartner, explains the strategy behind the brand’s blanket sponsorships of equestrianism and horse racing.
Premium

Ascot Racecourse has become the latest venue to join Oak View Group’s International Venue Alliance, with a focus on attracting international sponsors to the horse racing track.

Ascot Racecourse has announced it is introducing a cup recycling scheme during next week’s Royal Meeting to reduce plastic waste.

Ascot digs into customer data to help double hospitality revenues in five years, adopting a data-driven approach to fine dining.
Premium

The UK’s Ascot Racecourse has agreed a multi-year deal with IMG under which the agency will serve as its worldwide licensing representative and develop a new offering for its leading horse racing events.