Royal Ascot
Henderson to leave role as Ascot CEO after 2022 Royal Meeting
Ascot Racecourse has announced that its chief executive Guy Henderson is set to retire after next year’s Royal Meeting.
Howden joins Ascot’s official partner roster
Ascot Racecourse has announced a five-year deal with Howden that will see the insurance broker become a top-tier official partner of the venue
EXCLUSIVE: beIN, Nent and Sport TV among new Ascot broadcasters in Europe
Pay-television broadcaster beIN Sports, the Nordic Entertainment (Nent) Group and subscription broadcaster Sport TV are among the broadcasters to have acquired rights to this year’s edition of Royal A…
Edgbaston Test, Royal Ascot to serve as latest fan pilot events
Around 18,000 fans are set to attend England’s Test cricket match against New Zealand at Edgbaston next month, with the fixture to serve as the first pilot event within the second phase of the UK government’s Eve…
Lavazza renews with Ascot Racecourse for three more years
Coffee brand Lavazza has renewed its long-standing sponsorship relationship with the UK’s Ascot Racecourse.
Ascot names ex-West Ham, Tie Break Tens executive Barnard as commercial director
Ascot has appointed former West Ham United and Tie Break Tens executive Felicity Barnard as its new commercial director
Ascot head of broadcast and digital Evans on the move
Miles Evans, head of broadcast, digital and content at Ascot Racecourse, has left the famous UK horse racing venue and rights-holder
Sky Sports Racing and Ascot go the distance in new rights deal
UK pay-television channel Sky Sports Racing has agreed a three-year extension to its rights deal with Ascot Racecourse
Ascot Racecourse renews IMG licensing partnership
Ascot Racecourse has renewed its exclusive global licensing and on-site retail agreement with the IMG agency until 2025
Broadcast rights to behind-closed-doors Ascot distributed in 124 territories
Broadcast rights to Royal Ascot, which will take place this week behind closed doors, have been distributed in 124 countries
“Equestrian sports really deliver for us” | Matthieu Baumgartner, Longines
Longines’ vice-president of marketing, Matthieu Baumgartner, explains the strategy behind the brand’s blanket sponsorships of equestrianism and horse racing.
Ascot Racecourse becomes latest to join OVG’s International Venue Alliance
Ascot Racecourse has become the latest venue to join Oak View Group’s International Venue Alliance, with a focus on attracting international sponsors to the horse racing track.
Royal Ascot to reduce plastic waste through cup return scheme
Ascot Racecourse has announced it is introducing a cup recycling scheme during next week’s Royal Meeting to reduce plastic waste.
Ascot digs into customer data to help double hospitality revenues
Ascot digs into customer data to help double hospitality revenues in five years, adopting a data-driven approach to fine dining.
Ascot engages IMG to develop global licensing programme
The UK’s Ascot Racecourse has agreed a multi-year deal with IMG under which the agency will serve as its worldwide licensing representative and develop a new offering for its leading horse racing events.
Royal Ascot CEO Charles Barnett to retire
Ascot Racecourse chief executive Charles Barnett is set to retire from his position in June 2014, following the Royal Ascot horse race.
Ascot names Sodexo catering partner
Ascot Racecourse has appointed Sodexo Prestige as its lead catering partner for the next five years.