Royal Ascot
Features
“Equestrian sports really deliver for us” | Matthieu Baumgartner, Longines
Longines’ vice-president of marketing, Matthieu Baumgartner, explains the strategy behind the brand’s blanket sponsorships of equestrianism and horse racing.
Ascot digs into customer data to help double hospitality revenues
Ascot digs into customer data to help double hospitality revenues in five years, adopting a data-driven approach to fine dining.
Ascot Racecourse becomes latest to join OVG’s International Venue Alliance
Ascot Racecourse has become the latest venue to join Oak View Group’s International Venue Alliance, with a focus on attracting international sponsors to the horse racing track.
Royal Ascot to reduce plastic waste through cup return scheme
Ascot Racecourse has announced it is introducing a cup recycling scheme during next week’s Royal Meeting to reduce plastic waste.
Ascot engages IMG to develop global licensing programme
The UK’s Ascot Racecourse has agreed a multi-year deal with IMG under which the agency will serve as its worldwide licensing representative and develop a new offering for its leading horse racing events.
Royal Ascot CEO Charles Barnett to retire
Ascot Racecourse chief executive Charles Barnett is set to retire from his position in June 2014, following the Royal Ascot horse race.