Royal Ascot

Horse Racing
Industry Moves

Ascot has appointed former West Ham United and Tie Break Tens executive Felicity Barnard as its new commercial director
Horse Racing
Industry Moves

Miles Evans, head of broadcast, digital and content at Ascot Racecourse, has left the famous UK horse racing venue and rights-holder
Horse Racing
Media

UK pay-television channel Sky Sports Racing has agreed a three-year extension to its rights deal with Ascot Racecourse
Horse Racing
Licensing & Merchandising

Ascot Racecourse has renewed its exclusive global licensing and on-site retail agreement with the IMG agency until 2025
Horse Racing
Media

Broadcast rights to Royal Ascot, which will take place this week behind closed doors, have been distributed in 124 countries
Equestrian
Sponsorship & Marketing

Longines’ vice-president of marketing, Matthieu Baumgartner, explains the strategy behind the brand’s blanket sponsorships of equestrianism and horse racing.
Horse Racing
Governance

Ascot Racecourse has become the latest venue to join Oak View Group’s International Venue Alliance, with a focus on attracting international sponsors to the horse racing track.
Horse Racing
Events

Ascot Racecourse has announced it is introducing a cup recycling scheme during next week’s Royal Meeting to reduce plastic waste.
Horse Racing
Business

Ascot digs into customer data to help double hospitality revenues in five years, adopting a data-driven approach to fine dining.
Horse Racing
Licensing & Merchandising

The UK’s Ascot Racecourse has agreed a multi-year deal with IMG under which the agency will serve as its worldwide licensing representative and develop a new offering for its leading horse racing events.

Horse Racing
Business

Ascot Racecourse chief executive Charles Barnett is set to retire from his position in June 2014, following the Royal Ascot horse race.

Horse Racing
Business

Ascot Racecourse has appointed Sodexo Prestige as its lead catering partner for the next five years.