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Ascot names ex-West Ham, Tie Break Tens executive Barnard as commercial director

Runners in the Dubai Duty Free Millenium Millionaire Handicap at Ascot Racecourse in August, 2020 (by Alan Crowhurst/Getty Images).

Ascot has appointed former West Ham United and Tie Break Tens executive Felicity Barnard as its new commercial director.

Barnard will be responsible for developing the commercial strategy for the famous racecourse and rights-holder, covering in-venue sales and marketing, partnerships, sponsorship, licensing, memberships and new income streams. She will report to chief executive Guy Henderson.

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