Olympic Games
Madrid Mayor denies 2036 Olympics bid is underway
José Luis Martínez-Almeida, the Mayor of Madrid, has moved to deny that the city has formally begun putting together a bid to host the 2036 Olympics, contradicting Deputy Mayor, Begoña Villacís, who yes…
Paris 2024 chief: Centralised On Location deal to create ‘more sales opportunities’
Paris 2024 chief executive Étienne Thobois has welcomed the appointment of Endeavor-owned On Location to run a centralised hospitality programme for the 2024, 2026 and 2028 Olympics, stating that the …
Ukraine underlines winter Olympics bid intentions
Ukraine’s President, Volodymyr Zelensky, has said his country is committed to bidding for a future edition of the winter Olympic and Paralympic Games.
Lars Haue-Pedersen | Should ‘together’ also include a merger of the Olympics and Paralympics?
Lars Haue-Pedersen, head of BCW Sports, looks at whether the IOC and IPC should consider the radical step of merging the Olympic and Paralympics Games to fully embrace the meaning of the new, expanded Olympic motto of: "Faster, Higher, Stronger – Together"
China Media Group retains Olympics rights to 2032 in four-Games deal
China Media Group, the Chinese state media company, has strengthened its hold on the Olympic broadcast rights in the country in a four-Games agreement that runs until the recently-awarded Brisbane 2032…
NHL secures deal to allow players to participate in 2022 Winter Olympics
National Hockey League players will take part in the 2022 Beijing Winter Olympics after a deal was finally struck between the league, NHL Players Association, International Ice Hockey Federation, and International…
Putin reveals Vladivostok may bid for 2036 Olympic Games
The list of Russian cities proposed to become host venues for the 2036 Olympic Games has expanded further, with the country’s President, Vladimir Putin, suggesting that the far eastern city of Vladivostok m…
Seth I. Kirby | The sustainability crisis of the Olympic Games
Seth I. Kirby, lecturer in sport and leisure management in the School of Science and Technology at Nottingham Trent University, discusses the impact of climate change and the blistering summer heat on Tokyo 2020, and asks whether there is any hope that future Games organisers will take the crisis seriously
Former IOC president Jacques Rogge dies at 79
Jacques Rogge, the Belgian who was the eighth president of the International Olympic Committee, serving between 2001 and 2013, has died at age 79
Discovery: Over 372m Tokyo 2020 viewers in Europe across TV and digital
Media group Discovery has revealed that more than 372 million people watched its coverage of the Tokyo Olympics in Europe, which represents a more than 10-per-cent increase on the 2018 winter Games in…
NHL plans for 2021-22 season ‘in chaos’ due to uncertainty over Olympic break
National Hockey League teams have reportedly been thrown into disarray by the league's ongoing uncertainty over whether there will be a break for the Beijing Winter Olympics during the 2021-22 season
Asia’s fastest man Su strikes multiple sponsorship deals in China
Chinese Olympic sprinter Su Bingtian is capitalising on a successful Olympic Games by striking sponsorship deals with electronics firm Xiaomi and Chinese car manufacturer GAC Motor
NBCUniversal draws lowest-ever Summer Olympic audience for Tokyo 2020
NBCUniversal attracted its lowest-ever domestic audience for the Summer Olympics since first covering the global showpiece event in 1988, with the Tokyo Games drawing an average of 15.
BBC’s online Tokyo 2020 viewing soars but TV audience slumps
UK public broadcaster the BBC has reported record online demand for its live and on-demand coverage of the Tokyo 2020 Olympics, but Japan’s postponed event was the worst performing for linear television a…
Kathryn Rhodes | Tokyo 2020 fulfilled the new Olympic motto and united the world
Despite the challenges, Tokyo 2020 delivered on the Olympic promise of uniting people around the world through sport, says Kathryn Rhodes associate director, business development, at CSM Asia.
ICC launches cricket’s Olympic bid targeting LA 2028
The International Cricket Council has confirmed its ambition to become an Olympic sport, targeting its inclusion in the LA 2028 programme
Ofcom recommends review of UK listed events
UK media regulator Ofcom has recommended a review into the listed events legislation
Tokyo 2020 to benefit ‘generations to come’ as Bach plays down public cost
International Olympic Committee president Thomas Bach has said Japan will be reaping the benefits of its investment into the Tokyo 2020 Olympics for “generations to come” as he played down the costs to …