Olympic Games
ICC launches cricket’s Olympic bid targeting LA 2028
The International Cricket Council has confirmed its ambition to become an Olympic sport, targeting its inclusion in the LA 2028 programme
Ofcom recommends review of UK listed events
UK media regulator Ofcom has recommended a review into the listed events legislation
Tokyo 2020 to benefit ‘generations to come’ as Bach plays down public cost
International Olympic Committee president Thomas Bach has said Japan will be reaping the benefits of its investment into the Tokyo 2020 Olympics for “generations to come” as he played down the costs to …
Time difference hits live Norwegian audience for stunning Warholm world record
The record-breaking 400m hurdles victory by Norway’s Karsten Warholm attracted a peak audience of only 183,000 viewers in the Nordic country due to the seven-hour time difference with Tokyo.
Instagram ‘blocks’ Thompson-Herah for sharing non-rights-holder Olympic footage
Jamaican sprinter Elaine Thompson-Herah, who this week became the first woman to retain both the 100-metre and 200-metre Olympic titles, says that she has been "blocked" by Instagram after posting footage…
Lumme insists empty stands haven’t hit Tokyo 2020 viewing figures
The absence of spectators from the Tokyo 2020 Olympics has had no impact on viewing figures around the world, according to Timo Lumme, managing director of the International Olympic Committee’s Television a…
Advertising recovery drives Discovery’s healthy Q2 international revenue increase
Media group Discovery has reported $1.09bn (€919.5m) in second-quarter revenues for its International Networks division and now also boasts 18 million direct-to-consumer streaming subscribers.
Tokyo 2020 doubles Discovery’s digital subscriptions versus PyeongChang 2018
Media group Discovery has reported record engagement across its digital platforms after its opening coverage of the summer Olympic Games in Europe
Panasonic recommits to ‘IOC Young Leaders Programme’ sponsorship
Worldwide Olympic Partner Panasonic has extended its support for the International Olympic Committee’s Young Leaders Programme through to 2024.
India leads Tokyo 2020 digital engagement, says OBS chief
India has posted the biggest digital engagement figures of the Tokyo Olympic Games, higher than hosts Japan, according to Yiannis Exarchos, chief executive of Olympic Broadcasting Services, the host broadcast…
Paris 2024 and Milan-Cortina 2026 sign collaboration agreement
The organising committees of the Paris 2024 Summer Olympic Games and Milan-Cortina 2026 Winter Olympic Games have announced the signing of a collaboration agreement, which will see the two bodies come…
Rai nears 7m viewers for Italian double Olympic gold
Italy’s double gold medal success in track and field attracted strong viewing figures on Rai, the Italian public-service broadcaster, yesterday (Sunday) afternoon.
World Athletics: Tokyo 100m finals light show based on Doha 2019 spectacle
World Athletics has explained how the spectacular projection mapping light show that set the stage for the women’s and men’s 100m sprint finals at the Tokyo Olympics over the weekend was based on a sim…
IOC’s Voigt seizes ‘amazing opportunity’ to join Whoop after Tokyo 2020
Christian Voigt, vice-president of marketing development within IOC Television and Marketing Services (TMS), is to move from the role after Tokyo 2020 to join the wearable fitness brand Whoop
Matildas’ Tokyo 2020 matches draw big audiences for Seven
The Australian women’s football team has been attracting record domestic television audiences for its matches at Tokyo 2020, on free-to-air broadcaster Seven.
Seven reported an audience of 2.2
ISA president renews call for full Olympic revenues for Paris 2024
In an interview with SportBusiness, Fernando Aguerre, the president of the International Surfing Association (ISA), repeats his call for sports that appear at consecutive Games to receive a full share of Olympics revenue. Theo Andrew reports.
Spectators appear at Olympics in small numbers
Modest numbers of fans have been attending events at the Tokyo Olympics, taking advantage of official and unofficial gaps in the broader spectator ban
US politicians attack Beijing 2022 sponsors
American politicians opposed to the Beijing 2022 Winter Olympics have criticised the event's US corporate sponsors during a congressional hearing