Lars Haue-Pedersen, head of BCW Sports, looks at whether the IOC and IPC should consider the radical step of merging the Olympic and Paralympics Games to fully embrace the meaning of the new, expanded Olympic motto of: "Faster, Higher, Stronger – Together"
Now is the time for rights-holders and cities to make the case for hosting sports events again, argues Lars Haue-Pedersen, head of BCW Sports
As many major events are postponed due to Covid-19, BCW’s Lars Haue-Pedersen provides hints for organisers of these events on how to adapt their communication strategy.
Lars Haue-Pedersen | What individual sports can learn from Tennis, Golf, F1…and the Cirque du Soleil!
Lars Haue-Pedersen, Managing Director of BCW Sports Practice, wonders whether it is time to rethink World Championships for individual sports.