Lars Haue-Pedersen

Now is the time for rights-holders and cities to make the case for hosting sports events again, argues Lars Haue-Pedersen, head of BCW Sports

As many major events are postponed due to Covid-19, BCW’s Lars Haue-Pedersen provides hints for organisers of these events on how to adapt their communication strategy.

Lars Haue-Pedersen, Managing Director of BCW Sports Practice, wonders whether it is time to rethink World Championships for individual sports.