MLB
Ratings for start of MLB Draft up 102 per cent
Reformatted event continues strong US ratings run for any original or live sports content
Manfred: “100 per cent” chance of MLB play in 2020
Commissioner planning counterproposal to the union on restart provisions
MLB looks for audience lift in reformatted Draft
The ongoing Covid-19 pandemic helped lead to a dramatic reduction in the number of rounds for the MLB Draft. But the league and its media partners are still hoping for lift among a competition-starved fan base
ESPN to broadcast MLB Draft for first time since 2008
The 2020 Major League Baseball Draft will be held remotely on June 10-11 and carried on multiple networks for the first time, it has been announced
MLB set to cut 2020 Draft significantly
Large-scale reduction of annual event follows pandemic-related agreement with union struck in March
Even amid game cancellations, MLB still has keen eye on Mexico
The United States' neighbor to the south is being increasingly viewed by Major League Baseball as a viable location for both regular-season games and perhaps an expansion franchise
Diamondbacks’ Hall seeks to forge new future for Chase Field
After gaining the legal right to look around Maricopa County for a new stadium, MLB club now focusing more of their efforts on current facility
London Stadium signs WiFi agreement with O2 and Cisco
London Stadium has signed a deal with telecommunications giants 02 and networking hardware company Cisco to make high speed WiFi available to those attending events at the venue
Blue Jays add spring training ground NRs to TD Bank extension
Canadian baseball club the Toronto Blue Jays has extended its agreement with TD Bank to include the naming rights to its spring training venue in Dunedin, Florida
MLB, MLBPA revive and expand Players’ Weekend
Marketing effort to again feature player nicknames on jerseys, customized uniform accessories
Mark Lev – President Fenway Sports Management at SDMS Miami
Mark Lev, President Fenway Sports Management, a group marketing iconic brands such as Liverpool FC and the Boston Red Sox speaking at the Sports Decision Makers Summit in Miami about incentivised sponsorship …
Philadelphia Phillies see large bump in business fortunes with Harper signing
Fan excitement over the acquisition of the star free agent has fueled the MLB club to what is by far the league's largest per-game attendance increase. But Paul Hagen examines how the organization is already thinking long-term and looking to sustain fan engagement over Harper's entire 13-year deal.
New York Yankees celebrate a decade of community impact with influential HOPE Week
MLB club's annual initiative forges a new model for community outreach within the sports industry. Eric Fisher examines the impact both in and out of the organization.
Oakland A’s get approval to pursue stadium move
The Oakland Athletics have received a big boost in their hopes of building a new stadium
US government rolls back MLB, Cuba deal
The US government has moved to end a deal between Major League Baseball and the Cuban Baseball Federation, stating that the agreement initially reached under the administration of former President Barack…
MLB, MLBPA make landmark CBA move
Major League Baseball and the Major League Baseball Players Association (MLBPA) have agreed to make an early start on devising a new collective bargaining agreement (CBA) in what is deemed an unprecedented…
MLB to use Atlantic League as testbed for innovations
Major League Baseball has entered into a partnership with the Atlantic League of Professional Baseball (ALPB) that will allow it to test experimental playing rules and equipment during the latter’s Ch…
MLB rebuffed in request to ban spring training betting
A request by Major League Baseball to ban betting on spring training games has been declined by the Nevada Gaming Control Board