MLB club's annual initiative forges a new model for community outreach within the sports industry. Eric Fisher examines the impact both in and out of the organization.
Our latest on Covid-19
NBA eyes 72-game season for 2020-21, pre-Christmas start
League easing off of prior notions of waiting until January to start its next season
NFL fines Titans $350,000 for Covid-19 violations
Penalty follows organization-wide virus outbreak
Two-site ballpark plan gives Oakland A’s new hope in long-running facility search
The MLB club's bold plan to solve its nearly generation-long search for a new facility not only has unusual architectural choices, but also involves redeveloping two separate parcels. Barry M. Bloom reports.
Bayern’s ‘lighthouse’ Super Cup spectator study gives hope to Bundesliga
The company behind a pilot study that tested 315 Bayern Munich fans for Covid-19 ahead of last month's Uefa Super Cup match believes it is possible to create rapid and safe testing programmes that will allow more spectators to attend live sports events. Ben Cronin reports.
Fan interest rises for World Series tickets
Ticket resale market prices rise for MLB championship event
T-Mobile to introduce “BatterCams” during MLB’s World Series
Immersive batting practice show designed to be showcase for carrier's 5G network
MLB could make regular-season return to Australia
Major League Baseball could make a return to Australia for a series of games, it has emerged
MLB, Tickets.com sell more than 93,000 tickets for NLCS, World Series
Playoff games in Texas will be league's first in 2020 with attending fans
NWHL ‘re-energized’ after revamping ownership structure to secure long-term stability
The women's ice hockey league has replaced its commissioner and is seeking independent ownership of all its teams to stabilize in the short term and sustainably grow in long run. Bob Williams reports
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.