Mark Lev, President Fenway Sports Management, a group marketing iconic brands such as Liverpool FC and the Boston Red Sox speaking at the Sports Decision Makers Summit in Miami about incentivised sponsorship partnerships.
Dr Kevin Tallec Marston, academic coordinator, research fellow and academic project manager for the Fifa Master at the International Centre for Sport Studies (CIES), discusses the challenges and potential opportunities that are facing the sport management education sector, and academia more widely, as the world recovers from the Coronavirus pandemic of 2020.
US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.