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Sky looking to the future with YouTube Premier League highlights
SportBusiness talks to YouTube’s head of sport EMEA, Tomos Grace about Sky Sports' recent decision to make Premier League match highlights available on YouTube.
British horse racing needs ‘collaborative approach’ to overcome decline in media and betting revenues
With a decline in media and betting revenues associated with the closure of multiple retail bookmakers on the cards, Ben Cronin looks at how senior stakeholders in British horse racing will react to this threat.
Paddy Power’s Save Our Shirt campaign offers positive message but struggles to balance risk and reward
Never knowingly understated, Irish bookmaker Paddy Power's latest marketing activation ended up garnering a £50,000 fine for one of its partner clubs.
Las Vegas's minor league teams confirm city's place as major league sports town
The city of Las Vegas is not immediately recognizable for its reputation as a sports hub. Bob Williams looks at how it is transitioning "from the entertainment capital of the world to the sports and entertainment capital of the world".
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
The Numbers Game: Big Data and the Business of Sport | Collecting big data – Case study 3: Milwaukee Brewers and internal data
The Milwaukee Brewers are described by Major League Baseball (MLB) as “the model” for the sport’s use of offfield analytics, despite being one of its smaller-market and, in playing terms, less-successful franchises.
New York Yankees celebrate a decade of community impact with influential HOPE Week
MLB club's annual initiative forges a new model for community outreach within the sports industry. Eric Fisher examines the impact both in and out of the organization.
MLB embraces Big Data to guide sold-out FoodFest
RFID bracelets worn by fans at the event allow for real-time monitoring of traffic patterns, food supplies
Yankees become second MLB team to work with Postmates
Baseball club adds mobile-based, skip-the-line food and beverage service in advance of wider 2020 rollout
MLB aligns with Deltatre for new CMS
Baseball replaces legacy system that was part of BAMTech sale to Disney
MiLB attendance up 2.6 per cent for 2019
Affiliated minors top 40 million in attendance for 15th straight year
Gambling Americans
Rick Burton, the David B. Falk Professor of Sport Management at Syracuse University and former Commissioner of Australia’s National Basketball League asks whether gambling’s relationship with sport could switch a fan’s affinity for a sport, team or player to one of 50-50 outcomes
Sky looking to the future with YouTube Premier League highlights
SportBusiness talks to YouTube’s head of sport EMEA, Tomos Grace about Sky Sports' recent decision to make Premier League match highlights available on YouTube.
British horse racing needs ‘collaborative approach’ to overcome decline in media and betting revenues
With a decline in media and betting revenues associated with the closure of multiple retail bookmakers on the cards, Ben Cronin looks at how senior stakeholders in British horse racing will react to this threat.
Paddy Power’s Save Our Shirt campaign offers positive message but struggles to balance risk and reward
Never knowingly understated, Irish bookmaker Paddy Power's latest marketing activation ended up garnering a £50,000 fine for one of its partner clubs. Adam Nelson takes a look at the story behind the betting company's 'unsponsorship' of five UK football teams, and whether the campaign can maintain relevance and visibility throughout the season.