Fan excitement over the acquisition of the star free agent has fueled the MLB club to what is by far the league's largest per-game attendance increase. But Paul Hagen examines how the organization is already thinking long-term and looking to sustain fan engagement over Harper's entire 13-year deal.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
MiLB standing at front lines of uncertainty, potential business peril from Covid-19 outbreak
With the vast majority of revenues for Minor League Baseball teams deriving from gate revenues and no games happening due to the Covid-19 outbreak, economic worries are growing. US Editor Eric Fisher reports.
The Numbers Game: Big Data and the Business of Sport | Collecting big data – Case study 3: Milwaukee Brewers and internal data
The Milwaukee Brewers are described by Major League Baseball (MLB) as “the model” for the sport’s use of offfield analytics, despite being one of its smaller-market and, in playing terms, less-successful franchises.
Manfred concerned over MLB’s ability to have attending fans in 2021
MLB commissioner says ongoing issues surrounding Covid-19 creating uncertainty
MLB introduces expanded integration with Snapchat
Enhanced social media camera features now part of Ballpark app
Fan interest rises for World Series tickets
Ticket resale market prices rise for MLB championship event
Japan to ‘test anti-virus measures’ at nearly full stadium
Japanese authorities will evaluate procedures to prevent the spread of Covid-19 at events with large numbers of spectators using a series of near-capacity professional baseball games later this month
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
Governing body partners with Universal Music Group to develop insight around music and entertainment
Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.