The Milwaukee Brewers are described by Major League Baseball (MLB) as “the model” for the sport’s use of offfield analytics, despite being one of its smaller-market and, in playing terms, less-successful franchises.
Major League Baseball has announced plans to hold regular-season games in Mexico City for the first time in 2020, with the Arizona Diamondbacks and San Diego Padres scheduled to play a two-game series…
Four years after National Football League team owner Stan Kroenke relocated the St. Louis Rams to Los Angeles amid bitter acrimony, the Missouri city has firmly regained its civic pride and status as a major league sports town in the United States.
Manchester City and SAP, FC Barcelona and Beko and Liverpool FC and Standard Chartered are the innovative sponsorships shortlisted for the inaugural Globe Soccer Best Partnership by SportBusiness Award.
The success of UK sports rights owners to get more people watching live sport than ever should be an inspiration to the world, says Gareth Balch, chief executive of data-driven sports marketing agency Two Circles.