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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
The Numbers Game: Big Data and the Business of Sport | Collecting big data – Case study 3: Milwaukee Brewers and internal data
The Milwaukee Brewers are described by Major League Baseball (MLB) as “the model” for the sport’s use of offfield analytics, despite being one of its smaller-market and, in playing terms, less-successful franchises.
Mickey Mantle: In death, still king of the collectors’ world
Dead since 1995, the revered Hall of Famer still commands a lofty position among baseball memorabilia collectors
MLB sets Theme Night celebrations for 2020 season
League will again work with series of pop culture brands to help drive fan engagement, attendance
Diamondbacks, Padres to play MLB’s first regular-season games in Mexico City
Major League Baseball has announced plans to hold regular-season games in Mexico City for the first time in 2020, with the Arizona Diamondbacks and San Diego Padres scheduled to play a two-game series…
Baseball Hall of Fame posts $17.1m in revenue, $3.99m in profit in 2018
Figures are down from record-level totals in 2017, but still historically high for baseball shrine
Brewers look to their past for future image
MLB club revives its iconic "ball-in-glove" logo
NHL All Star Game will further lift spirit of St. Louis after Stanley Cup glory
Four years after National Football League team owner Stan Kroenke relocated the St. Louis Rams to Los Angeles amid bitter acrimony, the Missouri city has firmly regained its civic pride and status as a major league sports town in the United States.
Miller’s Hall of Fame election has complex path both before and ahead
Barry M. Bloom looks at the story of how Marvin Miller, the late former executive director of the Major League Baseball Players Association, has finally been inducted into the Hall of Fame.
Best Partnership of the Year by SportBusiness Award – Shortlist announced
Manchester City and SAP, FC Barcelona and Beko and Liverpool FC and Standard Chartered are the innovative sponsorships shortlisted for the inaugural Globe Soccer Best Partnership by SportBusiness Award.
Gareth Balch | How it was made: the strongest live attendance market in the world
The success of UK sports rights owners to get more people watching live sport than ever should be an inspiration to the world, says Gareth Balch, chief executive of data-driven sports marketing agency Two Circles.