MLB

Tennis Australia is keen on hosting the second edition of the ATP Cup next year in Perth, Brisbane and Sydney, and is in talks with the Association of Tennis Professionals about doing so

Special-event game on famed movie filming site postponed

Pay-television broadcaster beIN Media Group has retained rights to Major League Baseball in France and across 24 countries in the Middle East and North Africa

Major League Baseball has signed up Australian gambling firm Tabcorp as a regional sponsor. As part of the multi-year deal, the brand will be afforded exclusivity in the gambling category in Australia

With no attending fans for the upcoming start of the 2020 MLB season, many clubs are employing new tools to retain fan engagement and in-ballpark energy

Reformatted event continues strong US ratings run for any original or live sports content

Commissioner planning counterproposal to the union on restart provisions

The ongoing Covid-19 pandemic helped lead to a dramatic reduction in the number of rounds for the MLB Draft. But the league and its media partners are still hoping for lift among a competition-starved fan base

The 2020 Major League Baseball Draft will be held remotely on June 10-11 and carried on multiple networks for the first time, it has been announced

Large-scale reduction of annual event follows pandemic-related agreement with union struck in March

The United States' neighbor to the south is being increasingly viewed by Major League Baseball as a viable location for both regular-season games and perhaps an expansion franchise

After gaining the legal right to look around Maricopa County for a new stadium, MLB club now focusing more of their efforts on current facility

London Stadium has signed a deal with telecommunications giants 02 and networking hardware company Cisco to make high speed WiFi available to those attending events at the venue

Canadian baseball club the Toronto Blue Jays has extended its agreement with TD Bank to include the naming rights to its spring training venue in Dunedin, Florida

Marketing effort to again feature player nicknames on jerseys, customized uniform accessories

Mark Lev, President Fenway Sports Management, a group marketing  iconic brands such as Liverpool FC and the Boston Red Sox speaking at the Sports Decision Makers Summit in Miami about incentivised sponsorship …

Fan excitement over the acquisition of the star free agent has fueled the MLB club to what is by far the league's largest per-game attendance increase. But Paul Hagen examines how the organization is already thinking long-term and looking to sustain fan engagement over Harper's entire 13-year deal.