Fifa World Cup

Football
Sponsorship & Marketing

Chinese manufacturer Yadea was announced as a regional supporter of the 2022 Fifa World Cup on the eve of the tournament's kick-off. Yadea makes electric vehicles including e-bikes and scooters
Football
Sponsorship & Marketing

Qatari officials have banned beer sales at stadiums two days before the start of the 2022 Fifa World Cup in a stunning move affecting Fifa sponsor Budweiser
Football
Sponsorship & Marketing

Fifa stalled on a sponsorship renewal offer from Hyundai in 2019 worth more than $300m (€291.9
Football
Media

The Sports Authority of Thailand is understood to be finalising a deal to acquire the media rights in the country for the 2022 Fifa World Cup
Football
Sponsorship & Marketing

Dairy group Amul has become the Portuguese men's national football team's first regional sponsor in India
Football
Media

Senegalese media group E-Media has filed an appeal with the competition commission of the West African Economic and Monetary Union (UEMOA) over the award of 2022 Fifa World Cup rights in Senegal
Football
Media

Fifa and the Infront agency are still trying to finalise a media rights deal in Thailand for this year's World Cup, with just over a week to go until the tournament starts
Football
Media

Brazilian agency LiveMode has brokered an agreement on behalf of Fifa for matches from this year’s World Cup to be broadcast on streamer and digital influencer Casimiro’s various platforms in Brazil.
Football
Sponsorship & Marketing

Fifa has announced a branded licensing deal with mental wellness app Calm ahead of the men’s World Cup in Qatar.
Football
Media

Media rights deals have been struck by the Infront agency in Singapore and Myanmar for this year's Fifa World Cup, with telco StarHub and pay-television broadcaster SkyNet, respectively
Football
Sponsorship & Marketing

The French Football Federation (FFF) has received a modified proposal from its national team players for the handling of player image rights after the World Cup in Qatar
Football
Media

State broadcaster Vietnam Television (VTV) has announced the acquisition of the media rights for this year's Fifa World Cup
Football
Media

Sport 24, the in-flight and in-ship service owned and operated by the IMG agency, has retained rights to broadcast the Fifa World Cup in an agreement covering this year’s edition in Qatar.
Soccer
Media

Soccer content and media company Footballco has partnered with United States-based digital sports brand Overtime to provide brands and agencies in the US with access to global soccer fans ahead of the…
Football
Sponsorship & Marketing

KFC France has distanced itself from comments made by one of its leading executives on the dispute between the French Football Federation (FFF) and star player Kylian Mbappé over player image rights.
Football
Media

Global streaming service DAZN has acquired short Fifa World Cup highlights rights in Japan
Football
Media

Senegalese media group E-Media and RTS, the public broadcaster in the West African country, have become caught up in a dispute over ownership of exclusive rights to this year’s Fifa World Cup.
Football
Media

Česká Televize, the Czech public-service broadcaster, has sold on rights to matches from the 2022 Fifa World Cup to commercial network TV Nova because of cost-cutting measures related to a drop in the l…