World Cup media rights talks in Thailand go to the wire again

Thailand at the AFC Asian Cup match against Bahrain, January 2019 in Dubai. (Photo by Matthew Ashton - AMA/Getty Images)

Fifa and the Infront agency are still trying to finalise a media rights deal in Thailand for this year's World Cup, with just over a week to go until the tournament starts.

Late deals for major tournaments are common in Thailand. The country is one of Southeast Asia's most valuable markets for football media rights.

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