Fifa World Cup
Qatar denies smear allegations against rival World Cup bids
EXCLUSIVE | Le Floc’h: Fifa takes stock after race against time to sign partners
1966 and all that | The commercialisation of England’s 1966 World Cup win
Putin discusses World Cup legacy plans, Olympic bid
Infantino hails ‘best ever’ World Cup
Egypt targets World Cup, Olympics
‘Despite the troubled period, we will exceed our commercial targets’ | Philippe Le Floc’h
Was Fifa right to expand the World Cup to 48 teams?
Tim Crow: Fifa needs to restore its sponsorship appeal, but Qatar 2022 makes a clean-up tricky
Phil Carling: Why Chinese brands have stepped in while the West pulls back
From hairdryers to fibre optics | The story of Getty Images at the Fifa World Cup
Coca-Cola, guns and money: the genesis of the Fifa Partner programme
1950-2014: A history of sponsorship at the Fifa World Cup
SportBusiness International June 2018
China Digest | LPGA confirms replacement for failed Alisports tournament
In this week's China sports industry round-up: LPGA confirms replacement for failed Alisports tournament; SAIC Motor strikes Chinese Super League deal; and Vivo lays out World Cup activations
United 2026 | North American bid hopeful that economics, not politics, will sway vote
Organisers of the joint US-Canada-Mexico bid have promised a record $11bn profit for Fifa but anti-US sentiment globally has put a once-certain bid in real jeopardy.
Morocco 2026 | North African country promises $5bn profit and more ‘compact’ World Cup
Changes to the Fifa host allocation process ought to give Morocco a better chance of hosting the Fifa World Cup than on any of the four previous occasions the country has bid for the tournament. Ben Cronin visits four of the host cities within the proposed bid to assess the strengths and weaknesses of its candidacy.
US Digest | Khan wants Wembley Stadium to host Super Bowl
In this week's US sports industry round-up: Khan wants Wembley Stadium to host Super Bowl; NFL Draft draws record TV ratings; and Trump interference threatens USA-led World Cup bid