Fifa World Cup

Football
Sponsorship & Marketing

Fifa’s 2017 Financial Report, published back in December, took many people by surprise.
Football
Sponsorship & Marketing

The sponsorship programme for the 2018 World Cup in Russia saw Fifa go to the well of multinational brands, but Fifa soon found the well had dried up
Football

The story of Getty Images and its long association with the Fifa World Cup reveals a lot about the way technology has changed professional sports photography.
Football
Sponsorship & Marketing

The Fifa Partner programme was born via an unlikely collaboration between a twenty-something PR man, his client – the Coca-Cola Company – and the Argentinian military junta. Th
Football
Sponsorship & Marketing

When Fifa organised the first World Cup in Uruguay in 1930, the event and the objectives of the federation were very different to the ones we recognise today
Football
Business

In this month's issue we cover the following: MOROCCO 2026  –  The North African country pushes the vision of a 'compact' World Cup UNI
Football
Business

In this week's China sports industry round-up: LPGA confirms replacement for failed Alisports tournament; SAIC Motor strikes Chinese Super League deal; and Vivo lays out World Cup activations

Football
Events

Organisers of the joint US-Canada-Mexico bid have promised a record $11bn profit for Fifa but anti-US sentiment globally has put a once-certain bid in real jeopardy. 

Football
Events

Changes to the Fifa host allocation process ought to give Morocco a better chance of hosting the Fifa World Cup than on any of the four previous occasions the country has bid for the tournament. Ben Cronin visits four of the host cities within the proposed bid to assess the strengths and weaknesses of its candidacy. 

American Football
Stadia

In this week's US sports industry round-up: Khan wants Wembley Stadium to host Super Bowl; NFL Draft draws record TV ratings; and Trump interference threatens USA-led World Cup bid

Basketball
Business

In this week's China sports industry round-up: Second Formula E team becomes Chinese-owned; US-China trade war threatens sportswear production; Chinese World Cup attendance will be strong, if overstated

Football
Media

North American broadcasters would see viewing figures soar should a joint US, Canada and Mexico bid for the 2026 Fifa World Cup succeed. But, as Frank Dunne reports, it could also cost them dear.