SportBusiness Review highlights 10 executives whose work indicates the direction of the sports business in 2019 and beyond
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The victory of the French men’s national team in the Fifa World Cup has triggered performance bonuses in three of its sponsorship deals and opened up new product licensing and regional sponsorship opportunities. Ben Cronin speaks to FFF marketing director François Vasseur about the commercial impact of the win.
The Malaysia FA Cup (Piala FA Malaysia) is a national knock–out football competition organised by the Football Malaysia Limited Liability Partnership with supervisional help from the Football Association of Malaysia.
Frank Dunne investigates how Lagardère’s bold investment in Africa is starting to reap rewards.