English Premier League

Football
Sponsorship & Marketing

Liverpool’s battle with its official kit supplier, New Balance, may not be over after the sportswear brand made a final attempt to block Liverpool from signing rival Nike as its replacement.
Football
Sponsorship & Marketing

Asian life insurance group AIA has signed with global media platform Dugout to boost the reach of its tie-up with Premier League club Tottenham Hotspur
Football
Finance & Law

Wolverhampton Wanderers chairman Jeff Shi has said that Fosun International is seeking to sell a stake in the English Premier League football club, with the effort looked upon as a means for the Chinese…
Football
Marketing

Manchester City has parted company with media agency PHD Manchester after a social media campaign went ahead without the club’s approval.
Football
Sponsorship & Marketing

Liverpool FC has won its court battle against sportswear brand New Balance, its current Official Kit Supplier.
Football
Stadia

English Premier League side Watford has appointed Populous architects to draw up plans for a 32,000-seat expansion of its Vicarage Road stadium
Football
Sponsorship & Marketing

Premier League club Liverpool FC has cited sportswear brand New Balance's inability to reach the distribution levels of rival Nike in a High Court battle which began on Friday October 18
Sponsorship & Marketing

Health insurance provider Vitality has developed a reputation for promoting participation and inclusivity in sport through its extensive sports sponsorship portfolio. Chrissy Fice, brand director for Vitality UK, explains the company’s sponsorship strategy.
Football
Sponsorship & Marketing

Premier League club Tottenham Hotspur has signed a five-year regional partnership with HSBC as its Official Banking Partner in the UK and Hong Kong, the bank’s two home markets.
Athletics
Sponsorship & Marketing

London Stadium’s naming rights will not be acquired by a gambling, tobacco or alcohol company, as stadium stakeholders continue to search for a deal to help reduce its significant financial losses.
Football
Sponsorship & Marketing

Manchester United is reported to be continuing talks with possible shirt sponsors as doubts emerge over the future of the existing agreement with American car manufacturer Chevrolet
Football
Industry Moves

Manchester United has confirmed two new roles and three new appointments to its communications department. Andrew Ward joins in the new role of head of corporate and commercial communications
Football
Industry Moves

Dan Barnett has joined English Premier League football club Leicester City as its new commercial director after leaving his role as chief marketing and commercial officer of U.S. Ski & Snowboard last month
Football
Business

The allure of promotion and Premier League success has led many an English football team into financial ruin, but liquidations remain rare. With so many rescued from oblivion over the past decade, Callum McCarthy examines why so many see opportunity in struggling football clubs.
Football
Sponsorship & Marketing

Arsenal has signed up Los Angeles-based contemporary streetwear label 424 as its Official Formal Wear Partner
Football
Sponsorship & Marketing

Premier League club Manchester City has signed a new global partnership with health and wellness brand, Vejo, as the club’s Official Smart Blending Device Partner.
Football
Media

Labour leader Jeremy Corbyn has pledged that his party will ensure that the Premier League will invest five per cent of the income it receives for broadcast rights into grassroots football and add women’s s…
Football
Media

Russian media and entertainment company Rambler Group has agreed a partnership with international sports broadcaster Setanta Sports designed to combat online piracy in Russia, Ukraine and the CIS countries,…