With no attending fans for the upcoming start of the 2020 MLB season, many clubs are employing new tools to retain fan engagement and in-ballpark energy
Our latest on Covid-19
Round-Up: Tokyo Olympic volunteer training restarts, Indonesian football postponed, NZ Golf Open cancelled, and more
Online training sessions for volunteers at next summer's Tokyo Olympics and Paralympics have resumed following a roughly eight-month suspension due to the Covid-19 pandemic - Japan Today
Germany and Switzerland reintroduce spectator ban following Covid spike
Spectators will once again be banned from German and Swiss sports stadiums after the national governments in both countries reintroduced the measure to curb a spike in Covid-19 cases in both countries
NBA draws on Microsoft partnership to reshape virtual fan experience
The NBA has taken fan engagement in the wake of Covid-19 to a new level by allowing at-home viewers to be seen and heard by their favorite players in Orlando. Bob Williams reports
US Digest | MLB aims to establish long-term relationship with London
In this week's US sports industry round-up: MLB aims to establish long-term relationship with London; United 2026 offers financial and diplomatic assurances; and Manning considers joining Panthers ownership group
MLB introduces expanded integration with Snapchat
Enhanced social media camera features now part of Ballpark app
Baseball and football fans set to return in South Korea
The South Korean government is permitting a limited number of fans back into baseball and football stadiums after social distancing restrictions in the country were lifted
Virus spike hits football and baseball teams in Seoul
K League and KBO teams in Seoul and its conurbation will again play in front of empty grandstands due to a rise in Covid-19 cases in the region
TikTok secures New York Yankees, YES Network partnership
Major League Baseball's New York Yankees and regional sports network YES Network have announced a multiyear strategic partnership with social media platform TikTok
Guy-Laurent Epstein | How technology is driving Uefa marketing
In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.
Euroleague strives to regain momentum after losing a season to Covid
Barring another Covid-related disaster, EuroLeague's overall revenue will bounce back to about €70m in 2020-21.
From old-school to digital dealing – How Content Arena is supporting sports media’s choking rights market
In spite of an increase in demand and a greater volume of content being available, "the market for trading rights is old-fashioned"
Yahoo Sports looks to operate at center of emerging sports industry trends
Verizon-owned digital sports media outlet looks to be aggressive in areas such as legalized wagering, 5G mobile networks, and virtual reality. Yahoo Sports general manager Geoff Reiss discusses the company's efforts with SportBusiness US Editor Eric Fisher