With no attending fans for the upcoming start of the 2020 MLB season, many clubs are employing new tools to retain fan engagement and in-ballpark energy
MLB clubs look to reinvent fan experience in empty ballparks
Example of the Coliseum Cutouts that Major League Baseball's Oakland A's are selling as part of the amended 2020 season. (Oakland A's)
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Portuguese football facing losses of €266m, warns of ‘collapse’ if league is suspended
Sónia Carneiro, executive director of Liga Portugal, has warned that the teams in the top two divisions of Portuguese league football are facing collective losses of over €250m ($304m) for the 2020-21 se…
NFL caps Super Bowl LV attendance at 22,000 fans
Super Bowl LV at Tampa's Raymond James Stadium on February 7 will officially have a capacity of 22,000 fans including 14,500 ticket buyers and 7,500 vaccinated health care workers who will be guests of…
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Chuck Greenberg, veteran minor league baseball club owner and chairman and managing partner of the State College (Pennsylvania) Spikes discusses the historic shift of the franchise from the lower-levels of professional baseball to a new amateur league aimed at showcasing draft-eligible players.
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Major League Baseball has its first official day at its new central headquarters on the Avenue of the Americas in New York on 6 January. Eric Fisher visits the new offices.
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MLB introduces expanded integration with Snapchat
Enhanced social media camera features now part of Ballpark app
Baseball and football fans set to return in South Korea
The South Korean government is permitting a limited number of fans back into baseball and football stadiums after social distancing restrictions in the country were lifted
Virus spike hits football and baseball teams in Seoul
K League and KBO teams in Seoul and its conurbation will again play in front of empty grandstands due to a rise in Covid-19 cases in the region
TikTok secures New York Yankees, YES Network partnership
Major League Baseball's New York Yankees and regional sports network YES Network have announced a multiyear strategic partnership with social media platform TikTok
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India’s Asian Cup bid signals burgeoning ambition to be a sporting power
All India Football Federation president Praful Patel says hosting the 2027 Asian Cup will hasten India's big ambitions in football and sport more generally.
International Women’s Cup unveils plan to become direct rival to Relevent’s Women’s ICC
SportBusiness speaks to John Reynal, the founder of Onside and FXE Futbol, about the strategy behind the IWC and the potential threat of legal action from Relevent Sports.
The Premier League waits for sun to shine on chilly UK media market
The Premier League usually auctions its domestic media rights halfway through its three-season cycle, but Covid has uprooted its plans. Callum McCarthy examines the likely bidders and the league's hopes for an uplift in the value of the rights.
Jason Siegel | 48-team Fifa World Cup raises the stakes for 2026 host cities
Jason Siegel, president and chief executive of Greater Orlando Sports Commission, argues that the city’s experience in staging closed-door NBA and MLS games puts it in a strong position to host matches at the 2026 Fifa World Cup