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MLB begins “long-term journey” in Europe with London games

Former New York Yankees third baseman Alex Rodriguez has been a key figure in Major League Baseball's most storied rivalry, and will help announce the second of two upcoming MLB games in London as a member of ESPN's Sunday Night Baseball crew.

Baseball starts push into the continent with its biggest and most historic rivalry: the New York Yankees and Boston Red Sox. Story by Eric Fisher.

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Blockchain-backed digital collectibles, having taken global sports industry by storm, now look to show they are not just the latest technological flash-in-the-pan. US Editor Eric Fisher reports

Alibaba-owned online shopping platform Daraz is using the acquisition of Bangladesh Cricket Board rights to drive audiences to its site. Kevin McCullagh asks if the experiment could provide a new

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Mark Tatum, National Basketball Association deputy commissioner and chief operating officer. Eric and Chris also discuss the National Football League’s developing plans in Germany, Major League Baseball’s rising on-field integrity and competition issues, heightened activity in the global data market, and recommended expansion for the College Football Playoff.

On the eve of Euro 2020, Uefa's head of sponsorship and licensing, Guillaume Sabran, tells SportBusiness that its sponsorship agency for national team events, CAA Eleven, has exceeded its sales targets for the delayed tournament.