After going a full year without being able to sell any tickets, MLB clubs are embracing the restart of fan attendance in local markets. Eric Fisher reports.
MLB clubs look to reinvent fan experience in empty ballparks
With no attending fans for the upcoming start of the 2020 MLB season, many clubs are employing new tools to retain fan engagement and in-ballpark energy
“We exist to make baseball fun” | How MLB can learn from Savannah Bananas
Coastal Plain League team owner Jesse Cole tells SportBusiness how the Bananas' highly imaginative in-game experience has enabled the club to become a social media sensation and a template for MLB to follow.
Seoul’s sports venues reopen to fans
Korean baseball, football and volleyball leagues are welcoming fans back to stadiums in Seoul this week as the government relaxes pandemic-related restrictions
MLB ends ’21 regular season with 45.3 million in attendance
League makes initial steps of recovery amid ongoing Covid-19 pandemic
Rays reverse course, won’t post Montreal sign during playoffs
MLB club halts planned promotion for unusual split-season plan
Rays to tout Montreal split-season plan during postseason
MLB club looks to elevate exposure around its oft-debated, two-city concept
Sport’s human rights procedures a ‘black box’ with no transparency, campaigners say
Over the last five years, sport’s major governing bodies have integrated human rights into their decision-making processes. But for human rights campaigners, there is a lack of transparency around these processes which makes it impossible to assess how they are being applied, or indeed if they are being adhered to at all. Frank Dunne reports.
LaLiga experiments in race for global growth
Imran Yusuf travels to Barcelona to visit the production studios of LaLigaTV, the Spanish top-flight’s 24/7 television channel, to examine how the league is focusing on innovation to compete in a squeezed media rights market.
Pac-12 Conference commissioner Kliavkoff on the transformation of US college sports
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview George Kliavkoff, commissioner of the Pac-12 Conference. Eric and Chris also discuss National Basketball Association’s league-level cryptocurrency sponsorship deal with Coinbase, a $100m (€86m) funding round for startup digital collectibles company Candy Digital, and ongoing turbulence in the United States’ regional sports network business. They also explore the acquisition by OneFootball and Eleven of a pool of international rights for nine European football leagues, as well as increasing scrutiny from the US House of Representatives on the National Football League and Washington Football Team.
Machine learning: What should a sports AI project look like?
A panel of AI experts attempted to demystify machine learning at a recent session of the ‘Access Innovation’ coaching series. Rebecca Hopkins summarises the takeaways from the event.