TECHNOLOGY & INNOVATION PORTAL

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Multiple Sports
Industry Moves

Premium experiences company Legends has appointed former Inter Milan executive Michael Gandler in the newly-created role of chief revenue officer for its global division, Legends International, and former…
Multiple Sports
Industry Moves

Tech services firm to have heightened focus on relationships, culture
Lacrosse
Technology

The National Lacrosse League has secured a multiyear extension with cloud video production platform Grabyo ahead of the 2021-22 season
Football
Sponsorship & Marketing

English Premier League club Manchester City has added to its sponsorship portfolio by signing up multinational technology company Sony
Cricket
Sponsorship & Marketing

Some Indian Premier League cricket teams are reported to be unhappy about an order from the Board of Control for Cricket in India barring them from agreeing sponsorship deals with cryptocurrency exchanges
Rugby Union
Stadia

Premiership Rugby, the organising body of the top division of English club rugby union, has agreed a deal with Ticketmaster Sport to become the competition’s 'Official Ticketing Partner' for the next f…
Multiple Sports
Industry Moves

Digital inventory management company Horizm has added two senior hires to its commercial team, appointing Steve Loader from Nielsen Sports to head up its digital brand partnerships division and former…

Voices

Multiple Sports
Technology

A new age of the internet is being formed by technologies including crypto, blockchain, NFTs and enhanced VR. Lewis Wiltshire of Seven League says sport will soon be operating in a very different digital environment and it is time to begin addressing it.
Technology

Jon Tonberg, director of technical solutions and delivery for digital transformation business Kin + Carta, argues that Covid-19 has prompted some innovative technological adaptations from sports right-holders which have mostly been to the benefit of fans
Multiple Sports

In this recording of a webinar which ran on November 24, SportBusiness speaks to the experts to understand how sports organisations can structure their NFT offerings to deliver the maximum commercial returns, while also ensuring they don’t alienate their fans.
Fantasy Sports
Finance & Law

Indian fantasy sports operator Dream Sports has raised $840m (€742.2m) in a new funding round that has valued the company at $8bn.
Football
Sponsorship & Marketing

Virtual advertising solutions provider Supponor has extended its exclusive deal with German football champions Bayern Munich, in a move which will see the company supply its next-generation Supponor AIR…
Baseball
Technology

League deepens its tie with US software giant
Motorsport
Fan Engagement

Nascar managing director of gaming and esports Nick Rend tells SportBusiness why the stock car series is placing as much of a priority on establishing an all-encompassing digital presence as one in the physical world. Bob Williams reports.
Multiple Sports
Events

Sport Singapore is leaning on two pillars, major event hosting and digital technology, to support the Asian city state's re-emergence as a regional sporting hub after the Covid-19 pandemic
Technology

An immersive, virtual space could provide a game-changing experience full of opportunities for fans and rights-holders alike.
NFL
Fan Engagement

Virtual commemorative tickets to be provided for select games this season

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NFL
Technology

Technology company Relay has announced a three-year partnership with Legends Hospitality to support concessions operations at AT&T Stadium in Dallas, Texas, with the introduction of over 400 next-generation,…
Football
Fan Engagement

The Indian Super League, the top tier of club football in India, has launched its exclusive series of digital collectibles as part of its deal with Terra Virtua Limited
Multiple Sports
Technology

A new age of the internet is being formed by technologies including crypto, blockchain, NFTs and enhanced VR. Lewis Wiltshire of Seven League says sport will soon be operating in a very different digital environment and it is time to begin addressing it.