TECHNOLOGY & INNOVATION PORTAL
AFL, TGI Sport launch agency to manage LED signage
Nine months on from the Australian Football League (AFL) appointing TGI Sport to manage its in-stadia signage, both parties have established a new agency, Lumen8 Media, to take on the job.
TGI Sport tightens grip on virtual ad market with Supponor buy-out
TGI Sport, the tech-led sports media and marketing agency part owned by Bruin-Capital, has tightened its grip on the virtual advertising sector in a deal to acquire leading technology provider Supponor.
Extreme E’s hydrogen switch brings Saudi interests to the fore
Extreme E’s transformation into Extreme H will turn Alejandro’s Agag’s sustainable off-road odyssey into a far more commercially-focused property, centring the interests of its Saudi backers and attracting new partners such as Red Bull to the sport.
ATP gives green light to in-competition wearables
The initiative aims to usher in a new era of innovative data-led performance analytics and injury prevention in tennis, amid a long-term goal of enhancing the broadcast experience
Genius Sports brings augmented CFL broadcasts to TSN
Sports data and betting services company Genius Sports is bringing its augmented broadcast technology to the Canadian Football League, airing live streams exclusively on Bell Media's TSN+
EXCLUSIVE: IOC to test new VAR concept at Paris Olympics
The International Olympic Committee (IOC) is planning to deliver a new video assistant refereeing (VAR)-related technology concept in time for the 2028 Olympic Games in Los Angeles, SportBusiness has learned
Uefa opens up VAR screen sponsorship to Hisense
Uefa has named Hisense as the official screen sponsor for video-assisted referees (VAR) at this summer’s European Championship, marking the first time it has commercialised this inventory.
Voices
Mike Jones | Does sport have a legal basis to collect performance data?
Mike Jones, senior associate at Harbottle & Lewis, argues there are increasing opportunities for rights-holders to commercialise performance data in clever and innovative ways. But he also warns of the significant legal challenges in collecting personal information.
Tim Mangnall | Steer clear of launching an NFT collection if fans not engaged
Tim Mangnall, chief executive of specialist NFT advisory company Capital Block, provides seven pointers for launching a digital collectible offering
Supponor, TGI Sport to serve LatAm with remote operating hub
Virtual advertising technology firm Supponor and TGI Sport, the tech-led sports media agency part owned by Bruin-Capital, are planning to build a new remote operating centre together in South America to better serve the region.
Caf eyes sponsorship boost with introduction of virtual advertising
The Confederation of African Football is planning to introduce virtual overlay advertising at its events for the first time and has invited suppliers to submit bids for the contract, SportBusiness understands.
Formula E returns to AI category with sustainability and fan-focused Infosys deal
Formula E has signed its second successive sponsorship deal in the artificial intelligence (AI) category in the space of two months, announcing a three-year agreement with Infosys.
NFL expands ticketing partners, adding Sports Illustrated
The National Football League's Ticket Network, the league's open ticketing system, has expanded from two to three licensed channels with the addition of Sports Illustrated Tickets
EXCLUSIVE: AIM Sport lands Euro 2024 virtual advertising contract
AIM Sport has secured the contract to deliver virtual advertising services and pitch-side LED boards for the upcoming Euro 2024 tournament in Germany, enabling Uefa to provide additional exposure to both global and national sponsors of the event.
Verizon adds another NFL team, stadium with Detroit Lions deal
US telecommunications giant Verizon has further deepened its commercial relationship with the National Football League, striking a new deal with the Detroit Lions to become the franchise's official 5G network.
Greenfly nets $14m investment in burgeoning AI digital clips sector
US digital media company Greenfly has announced the closing of equity investments of $14m, highlighting the growing importance of short-form digital content tech suppliers in the sports media sector.
Premier League enters VR gaming with Rezzil investment and licensing deal
The English Premier League today announced it has acquired a stake in virtual reality software firm Rezzil and agreed a new four-year licensing agreement.
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AWS focuses on AI in expanded Bundesliga renewal
Amazon Web Services has agreed an extension to its sponsorship agreement with the German Football League (DFL) that places a new emphasis on the company’s artificial intelligence technology.
NBA League Pass uses Sportradar tech to integrate in-app betting
Sportradar and the National Basketball Association have launched an in-play betting function on NBA League Pass through Sportradar's over-the-top technology emBet
Genius’ annual net loss narrows to $86m after revenue jump
Fourth-quarter and full-year net losses at Genius Sports narrowed considerably in 2023 as the data, technology and broadcast services group posted revenues exceeding its initial guidance.