The winners of the 2021 Sports Technology Awards have been revealed in a virtual ceremony attended by sports rights-holders, brands and the industry’s leading technology firms.

German tracking and analytics company Kinexon has bolstered its position in the sports market by agreeing what it claims is a first-of-its-kind collaboration in the field of live player tracking with …

The English Premier League has partnered with American multinational computer technology company Oracle to create new advanced player performance data and statistics that will be showcased in real time …

The Premier League is reportedly exploring ways to exploit the growing market for non-fungible tokens (NFTs) as a new revenue stream, according to the Financial Times

Stats Perform has launched a new, AI-powered data and video platform to help media companies, teams and leagues enhance their content offerings

Sportswear branding and labelling manufacturer Avery Dennison has extended its work with the English Premier League to include the inclusion of smart technology enabled name, number and sleeve badges on…

The Infront agency has unveiled the new ‘Infront X’ identity for the entity created as a merger of,


Steve Payne, senior vice president of global strategic partners and business development for media technology and services company MediaKind, explores the increased prominence of streaming in recent media rights agreements

Michael Uva, vice-president at 160over90, explains how the NBA’s culture of evolution and embracing change has enabled it to deepen ties with fans and brands during the pandemic

The International Biathlon Union has announced plans to launch a completely new digital ecosystem, including a website and mobile apps, later this year, having appointed digital transformation agency Vincit…

France’s Professional Football League (LFP) is exploring the possibility of giving Ligue 1 referees microphones in a move to enhance broadcast coverage of the top-tier competition.

Saracens has become the first rugby union side to work with Horizm, the digital inventory management company, in a deal announced today (Friday)

US stock car racing series Nascar has partnered with cloud video production platform Grabyo to shift its digital video production workflow to a hybrid model.

Artificial intelligence company Satisfi Labs has partnered with US stock car racing series Nascar and its racetracks to enable its Answer Engine platform engage with fans throughout the season

Sport and events technology specialist TEC: Digital Agency has appointed Kevin Bain as a consulting partner in an effort to aid its growth ambitions

European investment group Investindustrial has made a €200m ($239.7

International sailing championship SailGP and US multinational computer technology company Oracle have expanded their data partnership to help improve team performances and the fan experience

For a global perspective on the business of sport from New York, London & Singapore

Latest effort seeks to create unified, mobile-based fan experience

Dashboard developed by technology company will monitor stadium controls

The International Equestrian Federation (FEI) has signed a five-year licensing agreement with interactive entertainment company GoGallop to collaborate on a series of egames