TECHNOLOGY & INNOVATION PORTAL

Football
Technology

Norwegian commercial broadcaster TV2 has offered to introduce a Video Assistant Referee system for domestic football competitions for when it takes over the broadcast rights in 2023
Squash
Technology

The Professional Squash Association has increased its equity stake in technology company Sports Data Labs, striking a deal through its new commercial arm, Squash Media & Marketing
Football
Technology

International rights agency and production group Mediapro has been selected by the Confederation of North, Central America and Caribbean Association Football (Concacaf) to supply and implement video assistant…
Multi-Sport
Technology

Blockchain-backed digital collectibles, having taken global sports industry by storm, now look to show they are not just the latest technological flash-in-the-pan. US Editor Eric Fisher reports
Football
Technology

NRK Sport, the sports division of Norwegian public broadcaster NRK, has agreed a deal with artificial intelligence company WSC Sports to deliver automated real-time highlights of its coverage of the forthcoming…
Olympic Games
Technology

The International Olympic Committee has teamed up with mobile gaming developer nWay, a subsidiary of Animoca Brands, to create the first Olympic-themed non-fungible tokens
Football
Technology

Arsenal has announced that it has appointed digital inventory management company Horizm to help the club identify new digital revenue streams and maximise income from its digital assets

Voices

Multi-Sport
Media

Steve Payne, senior vice president of global strategic partners and business development for media technology and services company MediaKind, explores the increased prominence of streaming in recent media rights agreements
Baskteball
Sponsorship & Marketing

Michael Uva, vice-president at 160over90, explains how the NBA’s culture of evolution and embracing change has enabled it to deepen ties with fans and brands during the pandemic
Rugby Union
Technology

Sky New Zealand-owned digital media platform RugbyPass has moved to acquire sports data and analytics company Sports Analytics
Basketball
Technology

Euroleague Basketball is launching its first non-fungible token (NFT) collection to celebrate its end-of-season showpiece, the 2021 EuroLeague Final Four
Baseball
Fan Engagement

League looks to grow its profile in emerging digital collectibles market
Football
Licensing & Merchandising

Premier League football club Burnley has announced that it is to begin working with non-fungible tokens (NFT) marketplace YellowHeart, to explore the use of the blockchain technology for ticketing and…
US College Sports
Technology

Company builds out its presence in college sports further
Tennis
Technology

The United States Tennis Association, along with the ATP men’s and WTA women’s tours, has announced that the 2021 US Open will move to fully electronic line-calling.
NFL
Data

Company is back within the NFL after losing the league's global data rights
Multi-Sport
Technology

US telecom giant furthers its venue installations of advanced mobile technology

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Multi-Sport
Technology

US telecom giant furthers its venue installations of advanced mobile technology
Football
Fan Engagement

Limited-edition release to be joined auction-style issues
Mixed Martial Arts
Fan Engagement

MMA promotion becomes latest to venture into quickly growing space