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Norris win draws largest-ever live US audience for F1 Grand Prix
Lando Norris' first Formula 1 victory at the Miami Grand Prix on May 5 drew the largest live audience for an F1 race in the United States with 3.1 million tuning into ABC's telecast
SPFL set to return to betting sector for title sponsor
The SPFL is poised to return to the gambling sector for its main source of central sponsorship income amid tough market conditions as it prepares to announce a long-term title sponsorship agreement with William Hill.
Fanatics ousts Panini to secure prized Premier League licensing deal
Fanatics has struck another blow to Panini by announcing a wide-ranging licensing agreement with the English Premier League.
Riyadh Season grows international footprint in multi-faceted UFC alliance
Riyadh Season, the annual Saudi Arabian state-funded festival hosted in the capital, is continuing to branch out beyond its borders, with a new sponsorship deal struck with the Ultimate Fighting Championship (UFC).
Abrutyn exits Bruin for top CAA ice hockey role
David Abrutyn, a 30-year sports industry veteran, is joining the sports division of Creative Artists Agency (CAA) to bolster its ice hockey business.
Bulls, Blackhawks, White Sox ‘partnering’ to form new RSN
Three Chicago sports teams — the National Basketball Association's Bulls, the National Hockey League's Blackhawks, and Major League Baseball's White Sox — are partnering with Standard Media Group to for…
By Sector
EXCLUSIVE: ICC completes global sales with Sky NZ renewal
Sky New Zealand has renewed its International Cricket Council rights from 2024 to 2028, SportBusiness understands
7 May 2024
Williams Racing ‘very active’ in search for new title sponsor
Williams Racing is looking to secure a new title sponsor in time for the start of the 2025 Formula 1 season, SportBusiness can reveal.
3 May 2024
777 Partners multi-club network at risk as US lawsuit alleges $350m fraud
Investment fund 777 Partners has been accused of a $350m fraud and double-pledging of assets in a US lawsuit which represents the most serious threat yet to its controversial multi-club ownership model.
7 May 2024
Abrutyn exits Bruin for top CAA ice hockey role
David Abrutyn, a 30-year sports industry veteran, is joining the sports division of Creative Artists Agency (CAA) to bolster its ice hockey business.
7 May 2024
More News
777 Partners multi-club network at risk as US lawsuit alleges $350m fraud
Investment fund 777 Partners has been accused of a $350m fraud and double-pledging of assets in a US lawsuit which represents the most serious threat yet to its controversial multi-club ownership model.
Shorn of volleyball content, Sport1 shutters streaming platform
Sport1 is closing down its multi-sport streaming platform as it relinquishes the rights which have proved to be the backbone of the service
McAuliffe joins Excel in international role
US sports agency Excel Sports Management has hired UK sports marketer Sean McAuliffe as Excel’s first European-based executive dedicated to its property sales business.
EXCLUSIVE: ICC completes global sales with Sky NZ renewal
Sky New Zealand has renewed its International Cricket Council rights from 2024 to 2028, SportBusiness understands
FEI secures exposure for sponsors with long-term WBD deal
The International Equestrian Federation (FEI) has won back crucial broadcast exposure in a 75-territory deal with Warner Bros. Discovery (WBD) spanning Europe and parts of Asia
EOC’s push for professionalism heralds first full-time CEO
Jan Lehmann, a former German Football League (DFL) and Infront agency executive, has been appointed as the first chief executive of the European Olympic Committees (EOC)
Inside Track
Flo Lloyd-Hughes | Women’s sport needs to be cautious of fairy godmother magic
Football writer and broadcaster Flo Lloyd-Hughes challenges the narrative around women's sport's boom and its bid to be commercially sustainable.
Dominic Lytwyn | China’s most impactful sporting events of 2023
Dominic Lytwyn, senior business director at Mailman, takes a retrospective look at a year in which sports events returned to China after years spent dormant due to the pandemic.
Lucy Basden-Smith | Women’s rugby needs a thriving club game – and brands to back it
Lucy Basden-Smith, managing partner at Havas Play UK, explores what women's rugby union needs to take a much-needed step forward.
Gavin Hadley | Despite setbacks, optimism remains for F1’s future in APAC
Gavin Hadley, vice president at 160over90, looks at APAC's continuing role as part of Formula 1's global tapestry, despite growing competition from US and the Middle East.