US College Sport

The NCAA Division I Women's Basketball Tournament on ESPN has set multiple records, including total minutes watched, average viewers per game, and the single-game viewership record

Viewership of the men's NCAA Division I Basketball Tournament has been steady compared to the 2022 tournament's first two rounds on CBS and Warner Bros

Disney Advertising has sold out of in-game sponsorship for the 2023 NCAA Division I Women's Basketball Championship, which airs exclusively on ESPN platforms between March 15-April 2 this year

One quarter of all American adults plan to wager an estimated $15.5bn (€14.4bn) on the 2023 NCAA Men's Division I Basketball Tournament, known as March Madness, according to a survey by the American Gaming Association (AGA).

Telecommunications company AT&T is to continue its sponsorship of the National Collegiate Athletic Association through the 2025 academic calendar, extending a relationship that dates back to 2001

Baylor Athletics has signed a new 10-year multimedia rights agreement with sports marketing and media company Playfly Sports Properties.

Retail chain Dick's Sporting Goods has been named the official sporting goods retailer of the National Collegiate Athletic Association (NCAA) ahead of the marquee men's and women's NCAA basketball tournaments…

The Atlantic Coast Conference (ACC) has hired consulting firm Elevate Sports Ventures in a multi-year deal to support the American collegiate conference with business intelligence and analytics, revenue…

The National Collegiate Athletic Association has issued its first ruling for a name, image, and likeness (NIL) violations case, ruling that the University of Miami women's basketball coach Katie Meier…

The Southeastern Conference announced that $721.8m (€672.5m) of its total revenue for the 2021-22 fiscal year was distributed among the conference's 14 universities, but the conference saw a four-per-cent decline in revenue.

Ticket technology platform SeatGeek has agreed a deal with Learfield-owned ticketing solutions company Paciolan that grants SeatGeek reach into Paciolan's college athletics and live events clients for…

The Big Ten Conference's Council of Presidents and Chancellors (COP/C) has selected TurnKeyZRG to lead the search for the collegiate conference's next commissioner after Kevin Warren left the conference…

The University of Alabama's athletics department has extended its multimedia rights deal with Learfield in a 15-year agreement, marking one of the longest deals of its kind in American collegiate athletics

The Pac-12 Conference has fired two senior executives after an independent investigation found that they failed to disclose overpayments by a distribution partner dating back to 2016

US college sports-focused agency Learfield has sold digital signage and video experience company ANC to sports entertainment agency C10 Media

Amazon Merch on Demand has launched over 40,000 products of officially licensed National Collegiate Athletic Association merchandise for more than 200 universities, including public and private schools