Playfly adds Baylor to college rights portfolio

LJ Cryer, #4 of the Baylor Bears, lays the ball up against Jalen Wilson, #10 of the Kansas Jayhawks, during a game on February 18, 2023 (by Ed Zurga/Getty Images)
LJ Cryer, #4 of the Baylor Bears, lays the ball up against Jalen Wilson, #10 of the Kansas Jayhawks, during a game on February 18, 2023 (by Ed Zurga/Getty Images)

Baylor Athletics has signed a new 10-year multimedia rights agreement with sports marketing and media company Playfly Sports Properties.

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