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ESPN sells out for women’s NCAA basketball tournament

The South Carolina Gamecocks celebrate the 2022 NCAA title (Getty Images)

Disney Advertising has sold out of in-game sponsorship for the 2023 NCAA Division I Women's Basketball Championship, which airs exclusively on ESPN platforms between March 15-April 2 this year.

The expanded 68-team tournament, which is now billed alongside the men's event as 'March Madness', has brought in 15 sponsors and close to 100 advertisers.

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