NCAA March Madness
Plank-led Under Armour cedes Auburn sponsorship to Nike
Under Armour has shed the Auburn Tigers from its once bulging college sports portfolio just days after Kevin Plank – the architect of the brand’s original college sports team acquisition programme – returned to his seat as chief executive.
Iowa-LSU smashes women’s basketball record viewership on ESPN
The highly anticipated NCAA women's basketball Elite Eight matchup between Iowa and Louisiana State drew a record 12.3 million viewers on ESPN, eclipsing the record of 9.9 million during last year's clash between the same teams.
CBS, TNT remain bullish over March Madness viewing figures
CBS Sports and TNT Sports are not concerned about a potential viewership dip at this year's NCAA men's basketball tournament after last year's lowest-performing championship game and an absence of star…
NCAA men’s Final Four, championship suffer viewership decline
The audiences for the NCAA men's basketball tournament Final Four and national championship in Houston saw declines, with the championship game averaging 14
NCAA women’s basketball breaks all records on ESPN platforms
The championship game of the NCAA women's basketball tournament has broken viewership records on ESPN platforms, with 9
NCAA women’s basketball breaks ESPN viewership records
The NCAA Division I Women's Basketball Tournament on ESPN has set multiple records, including total minutes watched, average viewers per game, and the single-game viewership record
Men’s March Madness viewership steady, women’s rises
Viewership of the men's NCAA Division I Basketball Tournament has been steady compared to the 2022 tournament's first two rounds on CBS and Warner Bros
ESPN sells out for women’s NCAA basketball tournament
Disney Advertising has sold out of in-game sponsorship for the 2023 NCAA Division I Women's Basketball Championship, which airs exclusively on ESPN platforms between March 15-April 2 this year
Warner Bros. Discovery, CBS ‘virtually sold out’ of March Madness ad space
Warner Bros. Discovery and CBS Sports, which hold domestic broadcast rights to the National Collegiate Athletic Association's men's basketball March Madness tournament, have "virtually sold out" of their advertising inventory.
Future men’s, women’s Final Four sites announced
The National Collegiate Athletics Association Division I men's and women's basketball committees announced the cities that its marquee Final Fours will be played in through 2030 and 2031, respectively,…
ACC’s Phillips revives notion of expanded March Madness
Power Five conference commissioner says wave of dramatic industry change mandates a consideration of enlarging 68-team fields for basketball tournaments
ABC to air NCAA women’s basketball title game
The 2023 National Collegiate Athletic Association Division I women’s basketball championship will be broadcast on ABC for the first time.
The game is scheduled for Sunday, April 2 at 3 p.m.
Kansas-UNC title clash caps off March Madness growth
The University of Kansas' dramatic comeback victory over North Carolina to win the National Collegiate Athletic Association’s Division I men’s basketball tournament averaged 18.1 mil
North Carolina-Duke Final Four game draws historic audience
Final Four clash is projected to be second-best college basketball audience ever on US cable TV
David Chadwick | More than what meets the eye in March Madness
RealResponse chief executive David Chadwick explores how a culture of fear still lurks beneath the surface in college basketball, despite a wave of major changes that has hit other parts of the sport.
UNC-Duke matchup in Final Four fuels ticket resale spike
Storied rivalry, Krzyzewski finale spurs heightened fan interest
Lawmakers press NCAA on commitment to gender equity
Trio of House members say governing body has been slow to enact reforms
March Madness to generate record-level wagering activity
Return to normal tournament operations, expanded betting options fuel optimism