NCAA March Madness

The US states of New York and Florida have joined a legal complaint against the NCAA for its continuing attempts to prohibit marketing contracts for athletes at the recruitment stage.

Under Armour has shed the Auburn Tigers from its once bulging college sports portfolio just days after Kevin Plank – the architect of the brand’s original college sports team acquisition programme – returned to his seat as chief executive.

The highly anticipated NCAA women's basketball Elite Eight matchup between Iowa and Louisiana State drew a record 12.3 million viewers on ESPN, eclipsing the record of 9.9 million during last year's clash between the same teams.

CBS Sports and TNT Sports are not concerned about a potential viewership dip at this year's NCAA men's basketball tournament after last year's lowest-performing championship game and an absence of star…

The audiences for the NCAA men's basketball tournament Final Four and national championship in Houston saw declines, with the championship game averaging 14

The championship game of the NCAA women's basketball tournament has broken viewership records on ESPN platforms, with 9

The NCAA Division I Women's Basketball Tournament on ESPN has set multiple records, including total minutes watched, average viewers per game, and the single-game viewership record

Viewership of the men's NCAA Division I Basketball Tournament has been steady compared to the 2022 tournament's first two rounds on CBS and Warner Bros

Disney Advertising has sold out of in-game sponsorship for the 2023 NCAA Division I Women's Basketball Championship, which airs exclusively on ESPN platforms between March 15-April 2 this year

Warner Bros. Discovery and CBS Sports, which hold domestic broadcast rights to the National Collegiate Athletic Association's men's basketball March Madness tournament, have "virtually sold out" of their advertising inventory.

The National Collegiate Athletics Association Division I men's and women's basketball committees announced the cities that its marquee Final Fours will be played in through 2030 and 2031, respectively,…

Power Five conference commissioner says wave of dramatic industry change mandates a consideration of enlarging 68-team fields for basketball tournaments

The 2023 National Collegiate Athletic Association Division I women’s basketball championship will be broadcast on ABC for the first time. The game is scheduled for Sunday, April 2 at 3 p.m.

The University of Kansas' dramatic comeback victory over North Carolina to win the National Collegiate Athletic Association’s Division I men’s basketball tournament averaged 18.1 mil

Final Four clash is projected to be second-best college basketball audience ever on US cable TV

RealResponse chief executive David Chadwick explores how a culture of fear still lurks beneath the surface in college basketball, despite a wave of major changes that has hit other parts of the sport.

Storied rivalry, Krzyzewski finale spurs heightened fan interest

Trio of House members say governing body has been slow to enact reforms