NCAA March Madness
US Bank Stadium to make a loss hosting Final Four, but publicity will help secure more events
Hosting March Madness finale will cost MSFA nearly 12 times the amount to stage 2018’s Super Bowl LII
Two large events at US Bank Stadium secured on back of $5.2
Report says March Madness will create $8.5bn betting bonanza
One in five Americans will place a bet on the NCAA Men’s Basketball tournament according to new analysis by the American Gaming Association (AGA).