US Bank Stadium to make a loss hosting Final Four, but publicity will help secure more events

Hosting March Madness finale will cost MSFA nearly 12 times the amount to stage 2018’s Super Bowl LII

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here

Read this next

Stadia

US Digest | Khan wants Wembley Stadium to host Super Bowl

2 May 2018
Stadia

Q&A | Bucks president Peter Feigin on the team's 25-year stadium naming deal with Fiserv

12 Sep 2018
Sponsorship & Marketing

Bundesliga 'ghost games' provide backdrop for sponsorship re-set

29 May 2020

White Paper | Future-proofing sports media: embracing AI for enhanced fan experiences

5 Apr 2024
From our partners
Sports Betting

Caesars Entertainment signs with Philadelphia 76ers and New Jersey Devils

30 Oct 2018