Rugby Union


Audience ratings and trends for major events in 2014-15 including the Fifa World Cup, Winter Olympics, Tour de France and more, with data from Eurodata TV Worldwide.The Fifa World Cup 2014 generated the largest average audience for a major international sports event (as opposed to domestic leagues and competitions) in four of the five major European markets in 2014-15. 

Owen Evans spoke to Jonathan First, president of United World Sports, about plans to launch the United States’ first professional rugby sevens league next season.

Is the rebranding of sports federations a waste of time and money?

Plans for a Six Nations rugby union tournament for the Americas are rapidly picking up speed. Elisha Chauhan spoke to Agustín Pichot, the man driving the event forward, to understand where the demand is coming from and how it will be set up commercially.

Ian Ritchie, CEO of the English RFU (Rugby Football Union), on stamping out ticket touts and succeeding where the 2012 London Olympics failed

UK-based sponsorship agency Synergy future-gazes into 2015 and picks the trends it thinks will dominate the industry, including millenial's habits, what agencies can learn from newsrooms, 3D printing and other hyped technologies, egaming, and more.

With three major sports events in consecutive years on its wish-list, Elisha Chauhan looks at whether Italy is on the cusp of a new hosting era.

Former England captain Nigel Melville was advised rugby union would never be popular in the United States. However, the USA Rugby Chief Executive told Rob Ridley that the growth curve is now starting to defy all expectations.

European club rugby union enters a new era this month with the launch of two competitions. But should organisers be concerned about their sparse sponsorship portfolios? Kevin Roberts reports.

Amlin and its specialist sponsorship agency, MEC Access, negotiated a long-term deal with the European Rugby Cup (ERC) for the two major European club rugby competitions, including title sponsorship of The Amlin Challenge Cup, backed by a media deal with Sky Sports and the appointment of Lawrence Dallaglio as a brand ambassador. This partnership concluded its fourth season in 2014. 

Elisha Chauhan questions whether English rugby union’s top flight will sink or swim if it decides to play games in the United States.

Owen Evans looks at the rationale behind UK telecoms operator BT’s multi-million pound naming rights deal with the home of Scottish rugby, Murrayfield.

EMC2, the former shirt sponsor of London Wasps, has agreed to partner with the English rugby union team in its home European play-off game this weekend. 

This Saturday (April 19, 2014), Twickenham Stadium will play host to The Stinger – a top-tier English domestic rugby union game between London Wasps and Gloucester. Matt Cutler asked Wasps COO Jeremy Wilton about the benefits of hosting major fixtures away from their Adams Park home.

Once the English Premier League’s best-paid executive, former Manchester United and Chelsea CEO Peter Kenyon is now looking to mine value from rugby union. He talks to Kevin Roberts about the opportunities in both footballing codes.

Mark Cameron, global brand experience director at Extreme Sailing Series (ESS) main series partner Land Rover, breaks down the company's sponsorship strategy to Matt Cutler at this year's event launch.

Australian Rugby Union (ARU) chief executive Bill Pulver tells SportBusiness why the 2013 British & Irish Lions tour will play a central role in turning around the body’s ailing financial fortunes. Includes chart "the Lions tour by numbers"