As World Cup kicks off, revamped RugbyPass shows the way for rugby’s stakeholders

(Joe Allison/Getty Images)
(Joe Allison/Getty Images)
Revamped content formats and platforms are at the heart of World Rugby’s push to change the game’s image over the course of the tournament, and it hopes that RugbyPass TV, its revamped D2C OTT service, can play its part in the reconnection.

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