Motorsport
Volvo Construction Equipment signed as World RX supplier
The sponsorship portfolio of the World Rallycross Championship (World RX) has been bolstered by the addition of Volvo Construction Equipment
Nissan takes full ownership of Formula E team
Japanese car manufacturer Nissan has acquired full ownership of the e.dams Formula E team
ROKiT Venturi Racing appoints Turnstile agency in wake of Maserati link-up
Formula E’s ROKiT Venturi Racing has appointed the Turnstile agency to assess the value of its intellectual property rights following the multi-year agreement between the racing team and sports car br…
FTX to help stage three-day Miami Beach fan experience in conjunction with Miami GP
The inaugural Formula 1 Miami Grand Prix  set for May 6-8 at Hard Rock Stadium will be accompanied by a three-day fan experience in Miami Beach, Florida, in the heart of greater Miami.
Tissot ups MotoGP involvement with Grand Prix of Portugal title sponsorship
Swiss watchmaker Tissot has expanded its involvement in MotoGP by acquiring the title sponsorship rights to the Grand Prix of Portugal
Sardinia to host double-header as Extreme E reworks calendar
The Extreme E electric off-road racing series has been forced to postpone its planned race in Sardinia, with the Italian island to now stage a double-header event in July
L’Équipe retains FIM EWC rights for three more years
L’Équipe, the French media and publishing group, has signed a three-season extension to its rights deal for the FIM Endurance World Championship.
Return of Australian Grand Prix attracts record crowd in Melbourne
Total attendance at last week's Formula One Grand Prix in Melbourne was 419,114 over four days, according to organiser the Australian Grand Prix Corporation
Lizzie Isherwood | The opportunity for US tech brands in F1
Lizzie Isherwood, senior account director, communications, at CSM Sport & Entertainment, examines why the technology industry is upping its investment in Formula 1 and advises how best to construct an integrated, tech-focused sponsorship agreement.
Formula 1 sees surge in commercial revenues thanks to four new sponsorship deals
New sponsorship deals with Salesforce, MSC Cruises, Lenovo and AlphaTauri have led to a significant increase in central commercial revenues for Formula 1. Matthew Williams reports on the values of the deals and how the brands plan to activate their rights.
Rogers and Prendergast appointed to senior Supercross World Championship roles
SX Global has announced the appointments of former Thrill One executive Stephen Rogers and Supercars broadcast chief Nathan Prendergast to senior roles within the FIM Supercross World Championship
Canal Plus pays ‘significant increase’ to extend F1 deal to 2029
Pay-television broadcaster Canal Plus has agreed a five-season extension to its media rights deal in France for the Formula 1 motor racing championship
Formula E appoints stichd to overhaul global merchandise offering
Formula E has appointed stichd, a wholly-owned subsidiary of German sportswear and equipment manufacturer Puma, as its retail merchandise partner under a long-term deal
MotoGP opens new sponsorship category with Craft 1861
Dorna Sports, the commercial rights-holder of MotoGP, has signed American CBD company Craft 1861 as a sponsor of the motorcycling series
F1 extends content partnership with Twitter
Formula One and Twitter have announced an extension and expansion of their partnership, which will see F1 content amplified across the social media platform
F1 needs drivers that are also ambassadors, Domenicali says
Formula One chief executive Stefano Domenicali has said today's drivers must also be great communicators, if the sport is to continue to grow and reach new audiences
Australian Grand Prix prepares new experiences for a new generation of fans
Australian Grand Prix chief executive Andrew Westacott tells SportBusiness about the changes afoot as the Melbourne race returns after the pandemiic.
F1 confirms Salesforce sponsorship as it looks to develop use of fan data
Formula One has confirmed a new global sponsorship agreement with customer relationship management company Salesforce