Motorsport

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Sponsorship & Marketing Motorsport

Motorcycling series MotoGP is depending on the loyalty of its sponsors and the added value of it esports proposition to help it through the Covid-19 crisis
Media Motorsport

Dutch public broadcaster NOS has renewed its rights to the FIM Motocross World Championship for 2020
Events American Football

The Canadian Grand Prix has become the ninth Formula One race to be postponed this year because of the global Covid-19 pandemic. The Montreal-based event was scheduled to be held on June 14
Finance & Money Motorsport

Formula One Management, the body that runs Formula 1, has furloughed some of its staff while senior executives have agreed to take a reduction in their salaries
Sponsorship & Marketing Motorsport

Saudi Aramco, one of the world’s biggest oil and gas companies, will pay between $40m (€36.6m) and $45m per year for global partner rights to Formula 1 over 10 years from 2020 to 2029.
Finance & Money Formula One

Credit rating agency Moody's has downgraded its outlook for the Nasdaq-listed Formula One motor racing series to 'negative' from 'positive'
Esports Motorsport

NBC Sports has unveiled its second esports motorsport competition to help fill the void amid the sports shutdown caused by the global Covid-19 pandemic
Media Motorsport

International sports broadcaster Eleven Sports has secured rights to the Deutsche Tourenwagen Masters (DTM) touring cars series in Poland and Belgium
Esports Motorsport

IndyCar is partnering with NBC Sports for the IndyCar iRacing Challenge, a new esports competition featuring a field of NTT Indycar Series drivers.

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Motorsport
Business

The future of Formula 1 is an uncertain one, as the Covid-19 pandemic wreaks havoc on its schedule. Christian Sylt looks at the options for the motorsport.
Motorsport
Fan Engagement

Esports has never been as important or relevant as it is now amid the global Covid-19 pandemic. Nascar has been an early mover in this space with the creation of the eNascar iRacing Pro Invitational Series.
Cycling
Events

Eurosport Events' partnership with the UCI is its first outside of motorsports. Andrew Georgiou, Eurosport president, tells Adam Nelson about his plans to extend the reach of the broadcaster's events promotion arm even further.
Motorsport
Sponsorship & Marketing

Digital advertising technology could allow Formula 1 to have up to seven different regional betting sponsors, according to the sport’s global data and betting rights partner Interregional Sports Group.
Sponsorship & Marketing Esports

Brands must be “smarter than ever” in landing their messages on digital platforms during the global Covid-19 crisis, according to a sports consultancy head.
Governance Motorsport

IndyCar has become the latest major sports organization in the United States to enforce temporary layoffs and pay cuts amid the sports shutdown that has followed the global Covid-19 pandemic
Events Motorsport

Motorsports schedule shifts also create combined IndyCar-Nascar weekend in July
Events Esports

The World Rallycross Championship (World RX) has become the latest motorsport championship to introduce an esports series to compensate for the lack of events during Covid-19
Esports Esports

The Discovery-owned Eurosport Events has reached an agreement with esports promoter RaceRoom to produce a pre-season virtual racing series for its forthcoming Esports WTCR series
Esports Motorsport

Fox Sports has reached an agreement with Nascar to broadcast the remainder of the US stock car racing series's new esports competition, the eNascar iRacing Pro Invitational Series
Governance Motorsport

Stock car racing series Nascar has become the latest major sports organization in the United States to impose temporary pay cuts due to the global Covid-19 pandemic
Events Esports

Motorsport Games, the video game division of digital media group Motorsport Network, has agreed a strategic partnership with Formula E driver Jean-Éric Vergne and esports group Veloce to produce and broadcast …
Events Football

Uefa has postponed this year's Champions League and Europa League finals due to the coronavirus pandemic. The women's Champions League final has also been postponed
Esports Esports

Football’s Spanish LaLiga and the Formula 1 motor-racing series have today (Friday) announced plans to fill the gaps left by their respective postponements by launching virtual competitions for fans t…
Events Motorsport

The Formula 1 motor-racing series has postponed events in the Netherlands and Spain and cancelled the Monaco Grand Prix altogether due to the Covid-19 pandemic, which has also led to a delay in the implementation…
Esports Motorsport

US stock car racing series Nascar and online racing simulation company iRacing have teamed up to create the eNascar iRacing Pro Invitational Series, an exhibition esports competition featuring many of …
Industry Moves Motorsport

Electric off-road racing series Extreme E has enhanced its operations division ahead of its launch next year with the recruitment of Dave Adey as head of broadcast and technology
Events Motorsport

The Formula E electric car-racing series, together with the International Automobile Federation (FIA), has moved to temporarily suspend its season for two months due to the coronavirus outbreak
Sponsorship & Marketing Motorsport

The Coca-Cola Company has extended its partnership with McLaren Racing – the team at the heart of Formula 1’s decision to cancel the Australian Grand Prix because of coronavirus.
Events Cricket

This weekend's Australian Formula 1 Grand Prix has been called off due to the coronavirus epidemic. The BBC reported that the decision casts doubt over the remainder of this year's Formula 1 season
Media Motorsport

The Dentsu agency is in the process of finalising FIA World Rally Championship sublicensing agreements in Japan with terrestrial broadcasters NHK and TV Asahi, SportBusiness understands
Sponsorship & Marketing Motorsport

Renault F1 has signed a title sponsorship deal with the Dubai-based logistics company DP World which will see the team called the Renault DP World Formula 1 Team from this season
Sponsorship & Marketing Formula One

Formula One team Scuderia AlphaTauri has extended its partnership with Thai apple cider and hot dog brand Moose to cover the 2020 season
Sponsorship & Marketing Motorsport

Formula 1's McLaren Racing has signed a new multi-year sponsorship with Japanese asset management company Buzz & Co
Sponsorship & Marketing Motorsport

Formula 1 has signed a major global sponsorship deal with state-owned oil and chemicals company Saudi Aramco in a move that could serve as a prelude to the hosting of a grand prix in Saudi Arabia
Media Motorsport

RMC, the commercial radio station in France, has opted against a renewal of its radio rights to motor racing’s Formula 1.
Media Motorsport

UK public broadcaster the BBC has acquired “multi-year” rights to the new Extreme E electric SUV off-road racing series.
Media Motorsport

Australian pay-television broadcaster Fox Sports has expanded a rights agreement with the IndyCar North American motorsport series for the 2020 season