Motorsport
Nitro Circus Pit Bike Triple Crown secures Fox Sports distribution, Guaranteed Rate partnership
Sports entertainment property Nitro Circus is expanding on the success of last year’s Pit Bike Championships with the creation of the Nitro Circus Pit Bike Triple Crown, which has secured a linear broadcast d…
L’Équipe extends MXGP rights, French hosting deal extended to 2027
Digital terrestrial channel L’Équipe has extended its broadcast rights in France to the FIM Motocross World Championship (MXGP) for three years until the end of 2023.
W Series introduces sponsor-backed teams, secures Ferrari Trento deal
W Series, the all-female motorsport competition, has introduced a team system for its second season with new car liveries introduced and team sponsors signed up in what has been described as an “innovative s…
How F1 is using AI to plan trackside sponsorship inventory
When Formula 1 looked to restart its 2020 calendar following a Covid-enforced hiatus it wanted to provide more predictability to the exposure it could guarantee for sponsors. SportBusiness examines how the motorsport developed a machine learning tool for the task.
Gordon leaving Fox Sports to become Hendrick Motorsports vice-chairman
Nascar Hall of Fame driver Jeff Gordon is leaving his role as a Fox Sports broadcaster to become vice-chairman of Hendrick Motorsports, a move effective January 1, 2022
Unibet enters Nascar landscape with Stewart-Haas Racing partnership
Unibet, the Kindred Group’s online gaming brand, has unveiled a partnership with Nascar team Stewart-Haas Racing and driver Kevin Harvick to further grow its presence in the United States, specifically in…
Pocono Organics becomes first CBD company to title-sponsor Nascar Cup Series race
Nascar has taken a major step to embrace the cannabidiol (CBD) industry by allowing Pocono Organics to become the entitlement sponsor of the Cup Series race scheduled for June 26 at Pocono Raceway, Pennsylvania
F1 extends Fanatics merchandising deal following strong 2020 sales
Formula 1 has announced a multi-year extension to its e-commerce and manufacturing deal with licensed sports merchandise operator Fanatics
Canal Plus’ French GP pay-TV audience eclipses free-to-air figure
Canal Plus, the French pay-television broadcaster, netted an audience of 1.02 million subscribers for live coverage of Formula 1’s French Grand Prix yesterday (Sunday) afternoon.
NFL star Kamara named Nascar’s inaugural growth and engagement advisor
New Orleans Saints running back Alvin Kamara has been appointed Nascar's inaugural growth and engagement advisor, with the aim of helping the United States-based stock car series grow the sport and its…
AWS furthers F1 presence with Ferrari deal
Formula 1 team Ferrari has signed Amazon Web Services as its official cloud provider
ASO’s Dakar Rally to form part of FIA’s new cross-country World Championship
Amaury Sport Organisation has agreed a deal with the International Automobile Federation (FIA) to serve as the exclusive promoter of its new cross-country rallying discipline, which has been granted World…
Discovery pens WEC, 24 Hours of Le Mans deal in over 100 territories
Media group Discovery has signed off on a five-year deal for rights to the 24 Hours of Le Mans and the FIA World Endurance Championship
Texas Motor Speedway to downsize to 75,000-capacity venue
Leading US motorsports venue Texas Motor Speedway has unveiled plans to downsize from around 100,000 seats to a 75,000-capacity facility due to declining fan interest in its events and changing consumer…
BWT expands F1 presence with title sponsorship of upcoming Austrian GPs
Formula 1 has signed up water treatment supplier BWT as title sponsor of its two upcoming grand prix events in Austria
Verizon named title sponsor of Nascar Cup Series race on IMS road course
American telecommunications giant Verizon has secured a multiyear partnership with Indianapolis Motor Speedway to become the title sponsor of the Nascar Cup Series race on the IMS road course, starting …
ServusTV adds DTM to motorsport portfolio
ServusTV, the commercial free-to-air broadcaster in German-speaking countries, has acquired rights in Germany and Austria to the DTM touring cars series