Motorsport
RTL renews F1 sublicensing deal with Sky Deutschland
German free-to-air commercial broadcaster RTL has renewed a sublicensing agreement with pay-television broadcaster Sky Deutschland to show four Formula 1 races during the 2022 season
Saudi Arabia’s F1 Grand Prix a key moment in the Kingdom’s event hosting ambitions
With the first-ever Saudi Arabian Grand Prix taking place this weekend, SportBusiness speaks with Charlie Beauchamp and Chris Long of CSM Sports and Entertainment, who are acting in advisory capacity for the race. They talk about the Kingdom's commercial goals and what will be needed to make the event a success. Adam Nelson reports.
Nascar Roots series shifting to FloSports in multiyear streaming partnership
Nascar and sports streaming service FloSports have announced a multiyear partnership that will make the FloRacing vertical the new home of Nascar's Roots properties.
Second Chinese F1 Grand Prix edges closer to reality
A second annual Formula 1 grand prix in China is “100 per cent” realistic, series’ chief executive Stefano Domenicali has said.
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Kingspan signs with Mercedes F1, chairs team sustainability group
The Mercedes Formula 1 team has signed up building materials company Kingspan to its sponsorship portfolio.
As part of the deal, the Kingspan logo will feature on the nose of the team’s car.
Richard Petty Motorsports to sell majority interest to GMS Racing
Leading American stock car racing team Richard Petty Motorsports has sold a majority interest in the company to GMS Racing, in a deal which includes two Nascar Cup Series charters.
Nascar poised to make long-awaited return to Nashville Fairgrounds Speedway
Nashville Fairgrounds Speedway in Tennessee is poised to undergo a complete renovation which will result in Nascar's Cup Series returning to the historic race track for the first time since 1984
Circuit de Barcelona-Catalunya extends F1, MotoGP hosting deals
The Circuit de Barcelona-Catalunya has renewed agreements with Formula 1 and MotoGP to continue staging races until at least 2026
Amazon to showcase MotoGP docuseries produced by Mediapro
Amazon Prime Video, the video streaming arm of internet retail giant Amazon, has announced an exclusive documentary series about the MotoGP motorcycling championship
PKN Orlen retains Alfa Romeo Racing title rights through 2022
The Sauber Group-owned Swiss Formula 1 team Alfa Romeo Racing has renewed its title sponsorship deal with Polish petroleum company PKN Orlen.
Nissan e.dams extends with Shell ahead of new Formula E season
French Formula E team Nissan e.dams has extended its sponsorship contract with oil and gas multinational Shell in a three-year renewal that builds on an association which first began in 2018
F1 director of strategy Gangakumaran to return to Sky Sports
Yath Gangakumaran is to leave his role as director of strategy and business development at Formula 1 to return to UK pay-television broadcaster Sky Sports in the role of commercial director
Nascar racing at full speed to establish significant presence in the metaverse
Nascar managing director of gaming and esports Nick Rend tells SportBusiness why the stock car series is placing as much of a priority on establishing an all-encompassing digital presence as one in the physical world. Bob Williams reports.
Formula E launches behind-the-scenes documentary on YouTube, Facebook
The Formula E electric car-racing series has launched Formula E: Unplugged, a new short-form episodic documentary series on YouTube and Facebook
Formula E looking to upscale but media rights monetisation still not a priority
Electric car-racing series Formula E is looking for opportunities to scale quicker, adding more races that deliver increased media content, although it doesn’t intend to prioritise the monetisation of i…
Pirtek named official hose supplier of IndyCar, IMS
Hydraulic and industrial hose service company Pirtek has been named the official hose supplier of the NTT IndyCar Series and Indianapolis Motor Speedway.
McLaren Racing signs DataRobot as latest sponsor from tech sector
McLaren Racing has signed a new sponsorship agreement with AI cloud platform DataRobot