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Sponsorship & Marketing Motorsport

US stock car racing series Nascar has announced a multi-year extension of its partnership with truck manufacturing company Mack Trucks, which will remain the 'official hauler of Nascar'
Sponsorship & Marketing Motorsport

Oil and lubricant brand ExxonMobil has signed a multi-year extension as the official fuel, lubricant and technology partner to the Aston Martin Red Bull Racing Formula 1 team
Media Motorsport

Subscription OTT platform DAZN has agreed a deal to broadcast the top three levels of MotoGP racing for the 2020 and 2021 seasons
Sponsorship & Marketing Motorsport

Industrial technology brand ABB has become a top-tier sponsor of the TAG Heuer Porsche Formula E Team with immediate effect. Porsche Motorsport is in its inaugural year of racing in the Formula E Championship
Sponsorship & Marketing Motorsport

Spanish banking group Santander has agreed a deal with the International Motorcycling Federation (FIM) to support its Sidecar World Championship
Media Motorsport

UK commercial broadcaster ITV has acquired highlights rights to the FIA World Rally Championship from 2020 to 2022, bringing coverage back to the broadcaster for the first time since 2015
Sponsorship & Marketing Motorsport

Sports sponsorship consultancy Right Formula has acquired the marketing services agency, Marketing Minds
Sponsorship & Marketing Motorsport

McLaren Racing has signed a multi-year applied technology partnership with Unilever, starting in the 2020 Formula 1 season
Sponsorship & Marketing Motorsport

Investment provider Intelligent Money has been unveiled as the title sponsor of the British GT Championship motorsport series

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Motorsport
Sponsorship & Marketing

Kevin McCullagh looks at oil company Shell's entrance into the realm of electric motor racing and how it is marketing its diversification into electric vehicle charging and other ‘new energy’ products.
Motorsport
Events

Former Manchester United executive Jamie Reigle replaced Alejandro Agag as the chief executive of Formula E this September with the Spaniard becoming the chairman of the electric racing series. The pair tell SportBusiness about their plans for the motorsport in their first joint interview since the leadership restructure.
Motorsport
Events

The organisers of the upcoming Vietnam Grand Prix will spend $475m to join the F1 lineup in Southeast Asia, according to research by Formula Money. SportBusiness takes a closer look at the economics.
Motorsport
Sponsorship & Marketing

Sponsorship deal values in Formula E are catching up with Formula One according to Robin Fenwick, founder of specialist motorsport agency Right Formula. Matthew Glendinning reports.
Governance Motorsport

Global transportation, automotive, and motorsports conglomerate Penske Corp has completed its acquisition of the Indianapolis Motor Speedway (IMS), the NTT IndyCar Series, and IMS Productions
Sponsorship & Marketing Motorsport

Media technology company ISM Connect has stepped down from its naming rights agreement with the Phoenix Raceway just two year into its 10-year contact
Sponsorship & Marketing Motorsport

Formula 1 team Alfa Romeo Racing has signed up Polish petroleum company PKN Orlen as Official Co-Title Sponsor in a deal that will also see Robert Kubica return to the team as a reserve driver
Marketing Motorsport

Electric motor-racing series Formula E has agreed a deal for South Korean pop band BTS to be its global ambassadors, with the aim of promoting the benefits of electric vehicles in fighting climate change
Media Motorsport

Brazilian media group Bandeirantes, which operates free-to-air and pay-television channels, has said that its rights deal for the IndyCar motorsport series has expired
Media Motorsport

The Spring Media agency has agreed a deal with the Nordic-based STCC for exclusive media-rights distribution of the touring car championship in Nordic markets
Sponsorship & Marketing Motorsport

Tyre manufacturer Goodyear has been unveiled as a premium partner of the World Endurance Championship as part of a wider agreement involving the Automobile Club de l’Ouest (ACO) and the European Le Mans S…
Sponsorship & Marketing Motorsport

The IndyCar motorsport series has agreed a deal for medical services provider Global Medical Response (GMR) to become the title sponsor of the IndyCar Grand Prix, an annual road-course race held at Indianapolis…
Sponsorship & Marketing Motorsport

US stock car racing series Nascar has ushered in its new tiered sponsorship model by announcing that Busch Beer, Coca-Cola, Geico, and Xfinity will be the premier partners of the renamed Nascar Cup Series.
Events Motorsport

The World Rally Championship’s planned event in Chile next April is set to be cancelled due to ongoing social unrest in the country. The event had been due to take place from April 16-19 in Concepción. T
Sponsorship & Marketing Motorsport

British American Tobacco (BAT) has upgraded from a Global Partner to a Principal Partner of McLaren Racing, just one season into its association with the Formula One team
Media Motorsport

Commercial free-to-air broadcaster Seven has agreed a multi-year rights deal with promoter the Australian Racing Group taking in a range of its motor-racing properties
Sponsorship & Marketing Motorsport

Danish manufacturing company Moldow has renewed its sponsorship of the Speedway Grand Prix motorcycling series
Sponsorship & Marketing Motorsport

Online forex broker FxPro has signed a multi-year extension to its sponsorship agreement with the McLaren Racing Formula 1 team
Sponsorship & Marketing Motorsport

Swiss private banking group Julius Baer has agreed a two-season extension to its global sponsorship of Formula E, while the electric racing series has retained Saudi Arabian Airlines (Saudia) as title…
Sponsorship & Marketing Motorsport

The ROK Group has furthered its presence in motorsport, with its ROKiT telco brand agreeing a three-year title sponsorship deal with Formula E team Venturi Racing
Events Motorsport

The IMG agency has announced it will end its Americas Rallycross Championship (ARX) having failed to reach an agreement with commercial partners to secure its long-term future
Events Esports

Sony Pictures Networks has acquired media rights in the Indian subcontinent for the country's new X1 Racing League motorsports series, and its sister esports competition X1 Racing eSports
Media Motorsport

Nascar president Steve Phelps has hailed the positive direction of the US stock car racing series, claiming that TV viewership is up four percent this year on domestic broadcast partners NBC and Fox.
Media Motorsport

US stock car racing series Nascar is stepping up its efforts in the direct-to-consumer streaming space by partnering with NBC Sports to launch TrackPass on subscription service NBC Sports Gold.
Media Motorsport

UK public broadcaster the BBC has renewed its rights to the electric car racing series Formula E for the 2019-20 season
Events Motorsport

The MotoGP motorcycle-racing series has today (Wednesday) signed a preliminary agreement to add a Hungarian race to its calendar from 2022, with a new circuit to stage any future events
Sponsorship & Marketing Motorsport

North American stock car-racing series Nascar has entered into a multi-year partnership with American-made craft spirit brand Dixie Vodka
Events Motorsport

The Extreme E electric vehicle racing series has announced that it has struck a deal to stage a race in Nepal’s Mustang District.