German free-to-air commercial broadcaster RTL has renewed a sublicensing agreement with pay-television broadcaster Sky Deutschland to show four Formula 1 races during the 2022 season
With the first-ever Saudi Arabian Grand Prix taking place this weekend, SportBusiness speaks with Charlie Beauchamp and Chris Long of CSM Sports and Entertainment, who are acting in advisory capacity for the race. They talk about the Kingdom's commercial goals and what will be needed to make the event a success. Adam Nelson reports.
Nascar and sports streaming service FloSports have announced a multiyear partnership that will make the FloRacing vertical the new home of Nascar's Roots properties.
A second annual Formula 1 grand prix in China is “100 per cent” realistic, series’ chief executive Stefano Domenicali has said. S
The Mercedes Formula 1 team has signed up building materials company Kingspan to its sponsorship portfolio. As part of the deal, the Kingspan logo will feature on the nose of the team’s car.
Leading American stock car racing team Richard Petty Motorsports has sold a majority interest in the company to GMS Racing, in a deal which includes two Nascar Cup Series charters.
Nashville Fairgrounds Speedway in Tennessee is poised to undergo a complete renovation which will result in Nascar's Cup Series returning to the historic race track for the first time since 1984
The Circuit de Barcelona-Catalunya has renewed agreements with Formula 1 and MotoGP to continue staging races until at least 2026
Amazon Prime Video, the video streaming arm of internet retail giant Amazon, has announced an exclusive documentary series about the MotoGP motorcycling championship
The Sauber Group-owned Swiss Formula 1 team Alfa Romeo Racing has renewed its title sponsorship deal with Polish petroleum company PKN Orlen.
French Formula E team Nissan e.dams has extended its sponsorship contract with oil and gas multinational Shell in a three-year renewal that builds on an association which first began in 2018
Yath Gangakumaran is to leave his role as director of strategy and business development at Formula 1 to return to UK pay-television broadcaster Sky Sports in the role of commercial director
Nascar managing director of gaming and esports Nick Rend tells SportBusiness why the stock car series is placing as much of a priority on establishing an all-encompassing digital presence as one in the physical world. Bob Williams reports.
The Formula E electric car-racing series has launched Formula E: Unplugged, a new short-form episodic documentary series on YouTube and Facebook
Electric car-racing series Formula E is looking for opportunities to scale quicker, adding more races that deliver increased media content, although it doesn’t intend to prioritise the monetisation of i…
Hydraulic and industrial hose service company Pirtek has been named the official hose supplier of the NTT IndyCar Series and Indianapolis Motor Speedway.
McLaren Racing has signed a new sponsorship agreement with AI cloud platform DataRobot