Motorsport
Alfa Romeo F1 team bags Floyd as new sponsor
The Sauber Group-owned Swiss Formula 1 team Alfa Romeo Racing has signed up luggage brand Floyd as a sponsor
AWS enhances F1 broadcast graphics offering
Formula 1 has announced that it will roll out the first of six new real-time racing statistics at this weekend’s grand prix in Imola, Italy, to enhance broadcast coverage of the motor-racing championship’s 202…
WRC secures early extension with Wolf Lubricants
The FIA World Rally Championship has signed a renewal with Belgian lubricant manufacturer Wolf Lubricants
Indonesia’s TVRI strikes deal to show remaining Formula E races
Indonesian state-owned broadcaster TVRI has signed a deal with electric motor racing series Formula E to show the remaining races of the 2020-21 World Championship
Canadian GP ‘set for cancellation’, F1 nears Miami race deal
Formula 1’s Canadian Grand Prix is facing up to the prospect of cancellation for the second year in a row, while the motor-racing championship appears to be close to concluding a deal for a new race i…
TAG Heuer extends with Red Bull Racing Honda
Luxury watch brand TAG Heuer has extended its sponsorship of the Red Bull Racing Honda Formula 1 team until 2024
Peroni identifies Formula One as avenue to grow awareness of non-alcoholic brand
Peroni 0.0%’s entry into the Formula One market with Aston Martin will support parent company Asahi Group’s vision of increasing the prominence of non-alcoholic brands in its portfolio.
Extreme E strikes deal with agency launched by ex-Sportfive consulting director
Extreme E, the electric off-road series, has chosen recently-launched consulting agency Vmatch to design its marketing approach with global brands
Motorsport Network hires Stegelmann as CCO
Digital media company Motorsport Network has appointed Lars Stegelmann as its chief commercial officer
W Series recruits FA’s Gracey as head of broadcast, media rights
W Series, the all-female motorsport competition, has recruited the Football Association’s Tom Gracey as its head of broadcast and media rights.
Elta agrees deal to show Extreme E in Taiwan
Extreme E, the new electric off-road series, has agreed a rights deal with Taiwanese digital operator Elta TV
Indonesia’s MotoGP return moved to 2022
Indonesia's return to MotoGP hosting has been postponed due to the pandemic and is now scheduled for March 2022
WEC chief executive Neveu takes up advisory role with Motorsport Games
Motorsport Games, the video game division of digital media group Motorsport Network, has appointed Gérard Neveu, the former chief executive of the World Endurance Championship (WEC), as its new motorsports …
SABC signs on as latest Extreme E broadcaster
Extreme E, the new electric off-road racing series, has agreed a rights deal with South African public-service broadcaster SABC
L’Équipe acquires 24 Hours of Le Mans free-to-air rights, replacing France Télévisions
Motor racing’s FIA World Endurance Championship and the 24 Hours of Le Mans will be broadcast on free-to-air television in France until at least 2023 under a deal announced today (Thursday) with L’Équipe, the …
ACO extends IMG licensing deal for 24 Hours of Le Mans
Automobile Club de l'Ouest (ACO), the organiser of the 24 Hours of Le Mans, has renewed its global licensing representation deal with IMG for the iconic endurance race until 2024
IndyCar renews raft of international TV deals ahead of new season
The IndyCar motor racing series has renewed and expanded agreements with a number of its international broadcasters ahead of the start of its 2021 season