Puma to ‘drive brand heat’ with new F1 deal
Formula 1 has agreed a multi-year deal with Puma, making the German sportswear and equipment manufacturer an official provider of the motor-racing championship
Formula 1 gives F1 Academy docuseries treatment
Formula 1 has agreed a deal with Hello Sunshine, a women’s-focused media company founded by Hollywood actress and producer Reese Witherspoon, to develop a docuseries based on its fledgling all-female F…
Spanish watchdog opens case against Telefónica over DAZN F1 deal
Telecoms operator Telefónica is facing fresh action from Spain’s competition watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), over its sublicensing deal with OTT subscription bro…
AFA to get Indy 500 exposure as part of wider US commercial push
The Argentinian Football Association (AFA) will have a brand presence at this month's Indianapolis 500, the flagship race of the IndyCar motor racing season, as part of wider plans to grow its commercial…
DXC Technology adds Ferrari to sponsorship portfolio
Global technology services company DXC Technology has agreed a sponsorship deal with Formula 1 motor-racing team Scuderia Ferrari
SportBusiness at Sportel Rendez-Vous Miami: The changing face of motorsport in the US
SportBusiness invites you to a Masterclass at Sportel Rendez-Vous Miami on Tuesday, May 9, at 2:00pm local time.
McLaren Racing secures Reiss, Miami GP signs up Draiver
McLaren Racing has signed up fashion brand Reiss to its sponsorship portfolio in a multi-year agreement that makes the company the Official Travel Wear Partner of McLaren’s Formula 1 team.
AutoNation to sponsor Alpine F1 at Miami Grand Prix
Automotive retailer AutoNation is entering Formula 1 team sponsorship for the first time through a deal with Alpine for the 2023 Miami Grand Prix on May 5-7
Azerbaijan extends F1 race deal
Azerbaijan Grand Prix organisers have agreed a three-year contract extension with Formula 1, ensuring that Baku’s race will remain on the motor-racing championship’s calendar until 2026 inclusive.
Miami Grand Prix adds Viva to sponsorship portfolio
South Florida Motorsports has signed up telco Viva as a Founding Partner of Formula 1’s Miami Grand Prix.
NASCAR, SiriusXM announce multi-year renewal
NASCAR and SiriusXM have announced a multi-year renewal of their broadcasting agreement, continuing the exclusive SiriusXM NASCAR Radio channel that airs live broadcasts of races and daily talk shows and…
DAZN grants global showcase for Airspeeder
Airspeeder, the world’s first racing series for crewed flying electric cars, has secured a global content deal with subscription streaming platform DAZN.
Formula 1’s ‘Sprint’ concept given standalone status at race weekends
Formula 1 has continued efforts to revamp its race weekends by altering its ‘Sprint’ concept to grant it standalone status.
Sportall to power new WEC streaming service
French multi-sport streaming platform and services provider Sportall has been appointed by Le Mans Endurance Management (LMEM) and Automobile Club de l’Ouest (ACO) to deliver a new live streaming application f…
NASCAR deal is PrizePicks’ first with a major US league
North American fantasy sports operator PrizePicks has landed its first sponsorship deal with a major US sports competition, signing a multi-year agreement with NASCAR to become its official fantasy sports…
Mediaset renews Telefónica sublicensing deal for Spanish GP
Media group Mediaset España has agreed a deal with telco Telefónica to show live coverage of this year’s edition of Formula 1's Spanish Grand Prix.
NASCAR promises net zero emissions by 2035
NASCAR has committed to achieving net zero operating emissions by 2035