Motorsport
Ferrari signs top-tier deal with blockchain specialist Velas Network
Formula One’s Scuderia Ferrari has added a new premium partner to its sponsorship portfolio in the form of blockchain and non-fungible token (NFT) technology specialist Velas Network.
Tesla backs student motor-racing competition
Electric carmaker Tesla is backing US-based student motor-racing competition Formula SAE by providing equipment and advice
Extreme E unveils 2022 race calendar
Organisers of the Extreme E electric off-road motor racing series have revealed the championship’s calendar for its second season in 2022.
Santander returns as Ferrari sponsor with carbon neutral emphasis
Spanish financial services company Banco Santander has today (Tuesday) announced a return to Formula 1 motor racing team Ferrari by agreeing a new multi-year sponsorship deal that is designed to support…
Australia’s SX Global named new Supercross World Championship promoter
The Fédération Internationale de Motocyclisme (FIM) has selected the Australia-based SX Global to promote and manage the FIM Supercross World Championship series for the next 10 years.
Red Bull Racing secures cybersecurity sponsorship
Formula 1 team Red Bull Racing has announced security operations provider Arctic Wolf as the latest addition to its sponsorship portfolio
Sulayem to succeed Todt as FIA president
The International Automobile Federation (FIA) has elected Mohammed Ben Sulayem as its new president at its Annual General Assembly in Paris today (Friday)
FIM appoints promoter for new E-Xplorer World Cup series
The International Motorcycling Federation (FIM) has appointed E-Xplorer as the official series promoter and commercial rights-holder of a new electric racing championship that will be held on “notable u…
Infront renews WEC media rights distribution deal
The Infront agency has signed an extension to its deal with the Automobile Club de l’Ouest (ACO) to remain as the exclusive media rights distributor of the FIA World Endurance Championship.
Ferrari extends and expands Kaspersky sponsorship
Formula 1’s Scuderia Ferrari has signed a renewal of its sponsorship deal with cyber security and data protection specialist Kaspersky.
Spring Media widens speedway portfolio with Danish League deal
The Spring Media agency has secured exclusive global media rights to the Danish Speedway League for four years, from 2022 to 2025
Formula E introduces cost-caps, China dropped from revised calendar
Electric car-racing series Formula E has detailed plans to introduce cost caps as part of landmark financial regulations, while the 2021-22 season calendar has been revised and ratified
Foxtel channels attract 437,000 viewers for F1 finale
The controversial end to the 2021 Formula 1 season drew a strong audience in Australia, with 437,000 viewers staying up late to watch Max Verstappen win his first championship by overtaking Sir Lewis Hamilton…
‘Greener Bar’ wins plaudits as Heineken looks to widen sustainable event footprint
Beer giant Heineken is looking to take its ‘Greener Bar’ sustainable bar concept used in Formula E into stadium and fan zone environments next year, potentially including the 2022 Women’s Euro in Engla…
Stan Sport bags IndyCar, WRC and WEC rights in Australia
Stan Sport, the streaming platform of Australia’s Nine Network, has secured exclusive rights to the IndyCar Series, the FIA World Rally Championship and the FIA World Endurance Championship from 2022.
Formula 1 TV ratings in US up 54 per cent over 2020
The rising popularity of Formula 1 in the United States has been further shown by ESPN networks averaging 934,000 viewers per race in 2021, shattering the previous domestic broadcast record of 748,000…
23XI Racing secures Wheaties partnership for 2022 Nascar season
23XI Racing, the Nascar Cup Series team co-owned by basketball legend Michael Jordan and Denny Hamlin, has secured a partnership with cereal brand Wheaties for the 2022 season