Motorsport
Ferrari extends with Bang & Olufsen, CEVA, announces Peroni arrival
Formula 1 team Ferrari has extended its agreements with audio brand Bang & Olufsen and CEVA Logistics and also signed up Peroni as a sponsor
Visa and Cash App replace AlphaTauri as Red Bull-owned F1 team title sponsor
The title rights to the Red Bull-owned Formula 1 team formerly known as AlphaTauri have been acquired by digital and mobile payment network Visa and fellow financial services company Cash App
F1 promotes Vegas commercial chief Prazer to global CCO
Formula 1 has promoted Emily Prazer, the chief commercial officer for last year’s inaugural Las Vegas Grand Prix, to fulfil the same role for the global motor racing series.
Estrella Galicia 0.0 joins McLaren in latest F1 beer sponsorship move
Spanish beer brand Estrella Galicia has rejoined the McLaren Racing sponsorship portfolio after the expiry of its deal with Ferrari.
It will be the organisation's non-alcoholic Estrella Galicia 0
Formula E vents frustration as Hyderabad cancels ePrix at late notice
Formula E could be set for another legal battle, following what it claims is a breach of contract after the planned ePrix in Hyderabad, India was cancelled
MotoGP promoter Dorna Sports ‘up for sale’
Dorna Sports, the commercial rights-holder of the MotoGP and Superbike World Championship (WorldSBK) motorcycling championships, is up for sale, its chief executive Carmelo Ezpeleta has revealed
New German entrant DF1 provides Formula E with vital free-to-air home
Formula E has solved its biggest broadcast problem ahead of the new season, striking a free-to-air rights deal in Germany after the previous agreement was terminated with potentially legal implications
Year in Review: Formula 1
SportBusiness takes a look at 12 months of Formula 1 deals and developments covered by our team of reporters.
Kick expands Sauber F1 deal, joins Stake.com in team name
The Sauber-owned Formula 1 team has expanded its association with streaming platform Kick to integrate the brand within its team name from the 2024 season
Saudi’s Aramco named sole title sponsor of Aston Martin F1
Saudi state-owned energy and chemicals company Aramco has taken on sole title sponsor status of Aston Martin, as part of an extended partnership with the Formula 1 motor racing team.
Castore expands into Nascar with Hendrick Motorsports
Castore has made its first entry into Nascar via an agreement with the Hendrick Motorsports team.
L’Equipe retains 24 Hours of Le Mans free-to-air rights to 2025
French motor-racing's prestigious 24 Hours of Le Mans is to continue to be broadcast domestically on free-to-air television until at least 2025 under a new deal announced today (Thursday) with L’Équipe, th…
Hankook to replace Pirelli as WRC tyre supplier, loses Formula E contract to Bridgestone
Global tyre company Hankook Tire has been selected as the new tyre sponsor of the World Rally Championship (WRC) from 2025, the International Automobile Federation (FIA) has announced.
Formula E finds new UK home with TNT Sports
Formula E has solved one of its biggest media headaches ahead of the new season that gets under way next month, announcing an exclusive broadcast rights deal in the UK and Ireland with pay-television operator…
FIA tasks working group with revitalising World Rally Championship
The International Automobile Federation (FIA) has set up a working group to find ways to reinvigorate the sport of rallying, with a particular focus on the World Rally Championship (WRC).
Nascar extends with Fox, NBC and adds Amazon, TNT in $7.7bn seven-year deals
Nascar has signed seven-year domestic media rights contracts for its premier Nascar Cup Series with broadcasters Fox Sports, NBC Sports, Amazon Prime Video and TNT Sports that will begin in 2025 and run…
Monster Energy switches allegiance from Mercedes to McLaren
Monster Energy has agreed a deal to become an Official Partner of the McLaren Formula 1 team, having decided not to renew its long-standing sponsorship agreement with the Mercedes Petronas outfit.
EXCLUSIVE: Formula E set to sue ProSiebenSat.1 over extension U-turn
Formula E has commenced legal proceedings against ProSiebenSat.1 following the German commercial broadcasting group's decision to walk away from the series, SportBusiness can reveal.