Motorsport
McLaren extends and expands Cisco deal in latest sponsorship move
McLaren Racing has signed an extension and expansion of its sponsorship deal with technology company Cisco, making the brand an Official Technology Partner of the McLaren Formula 1 team
Domenicali sees potential for further additions to F1 calendar
Formula One chief executive and president Stefano Domenicali has suggested new grands prix in Africa and Las Vegas are under consideration as the motor racing series assesses further expansion of its annual…
Sepang remains on MotoGP calendar, Petronas on board as title sponsor
The Malaysian Grand Prix at the Sepang International Circuit will remain on the MotoGP calendar until at least 2024 after the venue struck a renewal of its long-running relationship with the series' organiser…
Foxtel renews Formula One rights
Australian pay-television broadcaster Foxtel has renewed its exclusive rights for Formula One motor racing in a multi-year deal starting in 2023
Saudi Arabia targeting MotoGP race
Saudi Arabia is seeking to add a MotoGP race to its motorsport events portfolio, according to the country’s Sports Minister, Prince Abdulaziz Bin Turki al Faisal.
F1 Australian GP serves up three-year sponsorship with Idle Hour Vodka
The Australian Grand Prix Corporation has agreed a three-year sponsorship deal with Brisbane-based alcoholic drinks brand Idle Hour Vodka ahead of the return of the Formula 1 race next month
Calendar unveiled for World RX’s all-electric debut
Rallycross Promoter, commercial rights-holder of the World Rallycross Championship (World RX), has released the calendar for its 2022 season, as it enters into a new electric-powered era
F1 signs MSC Cruises as global sponsor, adds AlphaTauri as supplier
Formula 1 has signed up global cruise line MSC Cruises to the top tier of its sponsorship portfolio
The Memento Group signs new multi-year deal with McLaren
UK-based sports memorabilia business The Memento Group (TMG) has signed a new multi-year licence agreement with Formula 1 team McLaren Racing
F1: Mercedes signs up Akkodis and Eight Sleep, Alfa Romeo secures Puma deal
The Mercedes Formula One team has signed up IT and engineering specialists Akkodis as a sponsor
Williams Racing secures Bang & Olfusen sponsorship
Williams Racing has signed high-end audio technology company Bang & Olufsen to its sponsorship portfolio
Taiwan’s Videoland acquires Formula One rights
Videoland, the pay-television broadcaster in Taiwan, has secured rights to the Formula One World Championship in an agreement with the Reddentes Sports agency
McLaren Racing secures wide-ranging Google sponsorship
McLaren Racing has signed technology giant Google to its sponsorship portfolio in a multi-year deal which makes the company an Official Partner of the McLaren Formula 1 team and the McLaren MX Extreme …
Saudi Arabian GP likely to remain in Jeddah until 2025
The Saudi Arabian Grand Prix is set to remain in Jeddah for four more seasons while a new circuit is constructed in Qiddiya, the Saudi Automobile and Motorcycle Federation has said
F1 reconnects with Tata ahead of 2022 season
Formula 1 has signed a strategic collaboration agreement with Tata Communications ahead of the 2022 season which will see Tata return to the sport as its Official Broadcast Connectivity Partner
Goodyear acquires title sponsorship of FIA European Truck Racing Championship
The FIA European Truck Racing Championship’s (ERTC) sponsorship contract with tyre manufacturer Goodyear has been expanded to include title rights to the series.
F1 ‘close to announcement’ of lucrative Salesforce sponsorship
Formula 1 is set to sign enterprise software company Salesforce as a sponsor, according to reports
RTVE adds MXGP to motorcycling portfolio
Spanish public-service broadcaster RTVE has agreed a two-year deal for rights to the International Motorcycling Federation’s (FIM) Motocross World Championship (MXGP).