Football
Uefa national team rights on the market in Spain, UK and Ireland
Broadcasters have been handed deadlines to bid for packages of Uefa national team broadcast rights in Spain, the UK and Ireland
USL extends Select game ball partnership through 2025
The United Soccer League has extended its partnership with Danish sports equipment manufacturer Select Sports, which will remain the official game ball supplier for the USL Championship, League One, League …
OdontoCompany extends Copa do Brasil deal
Dental clinics chain OdontoCompany has agreed a one-year extension to its sponsorship of the Copa do Brasil, the leading cup competition in Brazilian club football
Dynamo, Dash strike Fubo Gaming sports betting partnership
Fubo Gaming, a subsidiary of United States-based sports streaming platform fuboTV, has secured a multiyear sports betting partnership with Major League Soccer's Houston Dynamo and the National Women's…
FedEx Field issues could lead to joint Baltimore-DC WC bid
Washington, District of Columbia, could be forced into a joint regional bid with Baltimore, Maryland, to host the 2026 Fifa World Cup due to reported concerns over the viability of FedEx Field as a venue
LaLiga Impulso gains EU backing
European Union competition authorities have given the green light to LaLiga Impulso, the investment venture agreed between the organising body of the top two tiers of Spanish club football and private…
LFP looks to revive EA Ligue 1 Games in 2022
France’s Professional Football League (LFP) is in discussions to revive the EA Ligue 1 Games, its United States-based preseason tournament, this summer after being postponed for the past two years due…
Premier League media rights bids due in 14 Asia-Pacific markets
Bids are due today (Thursday) for English Premier League media rights for 2022-23 onwards in 14 Asian markets.
Would-be bidders have been mulling the opportunity since the tender was released in mid-December
Fifa opens 2022 World Cup ticket application process
Fifa has launched the first phase of the application process for tickets to the 2022 World Cup in Qatar, including a low-cost category for Qatari residents
Flamengo’s Adidas deal set to continue after renewal approved
Brazilian Série A football club Flamengo’s extension of its supply contract with global sports brand Adidas has been approved by the club’s council.
Totally Wicked steps up as Blackburn Rovers shirt sponsor
English Championship football club Blackburn Rovers has ended its agreement with Recoverite Compression, with e-cigarette manufacturer Totally Wicked stepping up to become the team’s new shirt sponsor.
Castore to broaden presence in big European leagues with four more kit deals
UK-based sports performance wear company Castore is to expand its football presence ahead of the 2022-23 season with new deals in four of Europe’s top five leagues, SportBusiness understands.
Binance builds football portfolio with Campeonato Paulista sponsorship
Cryptocurrency exchange Binance has further enhanced its presence in the football sponsorship market by agreeing a deal with the Paulista Football Federation (FPF) to sponsor this year’s edition of the C…
Sky extends Northern Ireland Premiership rights to 2025
The Northern Ireland Football League, organising body of the top tier of the domestic club game, has agreed a three-season extension to its rights deal with pay-television broadcaster Sky
MAG Seguros renews Copa do Brasil sponsorship
Insurance firm MAG Seguros has renewed its official sponsorship of the Copa do Brasil, Brazilian club football’s showcase cup competition, for the third year in a row.
LaLiga reflects on growth of Global Network project
LaLiga, organising body of the top two divisions of Spanish club football, has hailed the development of its LaLiga Global Network venture, as it marks its fifth anniversary
Eredivisie hires Feyenoord’s Raemakers to head international commerce, strategy
The Dutch Eredivisie has named Feyenoord’s Bas Raemakers as its head of international commerce and strategy.
Brentford posts record turnover, £8.5m loss on path to Premier League
English Premier League club Brentford registered a loss before taxation of £8.5m (€10.2m/$11.6m