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Binance builds football portfolio with Campeonato Paulista sponsorship

Players of Sao Paulo celebrate after winning the second leg final match against Palmeiras as part of Campeonato Paulista 2021 (by Alexandre Schneider/Getty Images)

Cryptocurrency exchange Binance has further enhanced its presence in the football sponsorship market by agreeing a deal with the Paulista Football Federation (FPF) to sponsor this year’s edition of the Campeonato Paulista Brazilian state championship.

Under the deal brokered by the LiveMode agency, Binance has signed on as a master sponsor of the 2022 Paulista. Along with traditional branding rights, the FPF said it “plans to explore” the crypto market with Binance through the development of products such as a platform for NFTs and Live NFTs.

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