Cryptocurrency exchange Binance has further enhanced its presence in the football sponsorship market by agreeing a deal with the Paulista Football Federation (FPF) to sponsor this year’s edition of the Campeonato Paulista Brazilian state championship.
Under the deal brokered by the LiveMode agency, Binance has signed on as a master sponsor of the 2022 Paulista. Along with traditional branding rights, the FPF said it “plans to explore” the crypto market with Binance through the development of products such as a platform for NFTs and Live NFTs.
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