Football

The Asean Football Federation has renewed an agreement with sports betting and data services company Sportradar for the Suzuki Cup national team tournament, which gets underway on Sunday

Four sports marketing agencies are among the leading bidders in the ongoing Uefa club competitions request for proposals following presentations given recently, SportBusiness understands

Italian football club AC Milan has launched an official channel on Chinese social video platform Kuaishou as part of plans to reinforce its presence in the country

French football club AS Monaco has made Strikerz Inc. – the developer of free-to-play online football game UFL – the club’s ‘Official Football Gaming Supplier’. The t

A Madrid court has once again sided with the Spanish Football Federation (RFEF) over the governing body’s decision not to authorise a LaLiga match between Girona and Barcelona in the US city of Miami b…

German Bundesliga football club Borussia Dortmund has extended its regional sponsorship contract with online forex trading company InstaForex

Dubai, U.A.E. and Miami, U.S.A. - 29 November 2021 One of the world’s first cryptocurrency sponsorship deals between an alt coin and a major international sporting brand has been unveiled.

United Soccer League Championship team Charlotte Independence is relegating itself to the third-tier USL League One starting in 2022

Real Madrid president Florentino Pérez is set to put forward a proposal backed by US-based financial services company JP Morgan as an alternative to the LaLiga Impulso venture between the organising body …

LaLiga Impulso, the venture between the organising body of the top two divisions of Spanish club football and private equity firm CVC Capital Partners, has moved a step closer to being formally launched,…

Agency MBS Sport has acquired broadcast rights in Nigeria to French football’s Ligue 1, in a deal that runs to the end of the 2023-24 season.

Global nutrition company, Herbalife Nutrition has signed its first major sports sponsorship in Africa with South African Premier Soccer League (PSL) football club, Mamelodi Sundowns

FA Cup broadcast rights in Brazil have been secured by Disney in a long-term agreement, it has been reported

English Premier League club Everton has added to its regional betting sponsorship profile by signing betting operator i8.Bet as its exclusive betting partner in Asia

French football authorities have called for a greater share of the solidarity payments to French clubs who do not compete in Uefa club competitions during the 2021-24 cycle

Discovery Italia, an arm of the international broadcaster, has secured exclusive Africa Cup of Nations media rights in an agreement announced this afternoon

The Premier League has confirmed it is considering entering the non-fungible token (NFT) space by signing a licensing deal covering digital collectibles