Football

Features
News
Sponsorship & Marketing Football

The German Bundesliga’s newest sponsorship deal, with multinational confectioner Mondelēz International, will help “promote the league to a broader audience” and the activation plans are significant, accord…
Media Football

Lega Serie B, the organising body for the second tier of Italian club football, has unanimously approved the formation of a new media company that will manage the sale and marketing of television rights…
Sponsorship & Marketing Football

Spanish LaLiga's Valencia CF has signed up pizza chain Papa John's as a sponsor. The deal will begin immediately and run until the end of the 2020-21 season
Media Football

Subscription broadcaster Eleven Sports has retained its prized property in Portugal in a new three-year deal to broadcast the Uefa Champions League from 2021-22 to 2023-24
Media Football

The Mediapro agency and production group has launched counter legal action against Canal Plus, it has emerged, accusing the French pay-television broadcaster of an “abuse of a dominant position” and “ab…
Sponsorship & Marketing Football

English Premier League club Leeds United has signed up electronics retailer Hisense as a sponsor
Events Football

The inaugural Asean Football Federation Club Championship has been rescheduled to 2022 due to the congested calendar of competitions next year, the Asean Football Federation said
Sponsorship & Marketing Football

LaLiga outfit Valencia is “very advanced” in the process of finding a new shirt sponsor for the 2021-22 season.
Sports Betting Football

Sports data and content supplier Sportradar has agreed a ‘multi-year’ renewal to its integrity services agreement with the Indian Super League.

Latest Features

View All
Football
Marketing

The Bundesliga is locked in a battle with other major European leagues for the hearts, minds, and eyeballs of fans around the world. Kevin Roberts examines some of the league's marketing efforts alongside the Der Klassiker match between Bayern Munich and Borussia Dortmund.
Football
Sponsorship & Marketing

Murray Barnett, former chief commercial officer for World Rugby and head of partnerships for Formula 1, explains why women’s football is sure to recover the commercial momentum lost as a result of the Covid-19 pandemic.
Esports
Sponsorship & Marketing

Stevenage FC were pleasantly surprised when news arrived of Burger King's interest in becoming its main sponsor. SportBusiness speaks to Stevenage chief executive officer Alex Tunbridge to hear about the journey the club has been on since the association with Burger King began in July 2019.
Football

Premier League chief executive Richard Masters is being assailed on multiple fronts as the UK government threatens a systematic review of football governance and clubs plot European competition reform.
Media Football

The CAA Eleven agency has set a December deadline for broadcast rights in Belgium for Uefa national team rights in the 2022-28 cycle, SportBusiness understands.
Media Football

Mobile telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period
Sponsorship & Marketing Football

The Sportfive agency has extended its commercial agreement with 1. FC Heidenheim 1846 of German football’s second-tier 2. Bundesliga until the end of the 2027-28 season.
Finance & Law Football

Private equity companies are thought to have approached the German Football League (DFL) about acquiring a minority stake in Bundesliga International, the league’s international commercial rights sales a…
Sponsorship & Marketing Football

Uefa and its Team Marketing agency have issued an extension to the deadline for companies to express interest in sponsorship packages for the Uefa Europa League and new Europa Conference League tournaments…
Media Football

The South American Football Confederation (Conmebol) has filed a claim against Brazilian media group Globo to recover fees that it claims it is owed after the latter’s broadcast rights contract cancellation.
Sponsorship & Marketing Football

Wolverhampton Wanderers has become the latest English Premier League club to sign a sponsorship contract with Mondelēz International-owned confectionery brand Cadbury.
Media Football

The Russian Premier League has bolstered its international reach through a deal in Greece with Cosmote, the pay-television broadcaster and telecoms operator
Media Football

Dutch public-service broadcaster NOS has secured rights to the Netherlands’ qualifying matches for the 2023 Fifa Women’s World Cup and the Uefa Women’s Euro 2025. T
Governance Football

Football Federation Australia will now be known as Football Australia, following a unanimous vote in favour of the name change at the organisation's annual general meeting
Media Football

A Dutch court has ordered that the VoetbalTV OTT platform, which showed amateur football matches, does not need to pay a €575,000 ($674,000) fine levied against it by the country’s Data Protection Aut…
Sponsorship & Marketing Football

Global trading broker Capex.com has signed a multi-season deal as the 'Official Online Trading Partner' of Italian Serie A club Juventus
Events Football

Fifa, football’s global governing body, has confirmed plans for an Arab Cup tournament, which will feature 22 national teams from the region and take place in Qatar in December 2021 ahead of the country’s sta…
Finance & Law Football

A Kansas City-based consortium is looking to acquire National Women's Soccer League team Utah Royals and relocate the franchise back to Missouri, according to multiple reports
Media Football

Pay-television operator Canal Plus is reported to be willing to pay about €700m ($831.5
Sponsorship & Marketing Football

English Premier League club Wolverhampton Wanderers has expanded its association with utilities company Energy Angels
Media Football

Telecoms operator Orange has signed a commercial premises deal with over-the-top streaming platform DAZN for rights to the English Premier League’s 2020-21 season in Spain.
Sports Betting Football

Sports data and technology company Genius Sports Group has agreed a long-term deal with Mexico's Liga MX encompassing exclusive live data, streaming and integrity rights
Sponsorship & Marketing Football

Spanish football club RCD Espanyol, which plays in the second tier, has signed up Asian gambling operator KTO as a regional sponsor
Sponsorship & Marketing Football

Sports marketing agencies Pitch Marketing Group and SDIsports have launched a joint venture to focus on the Fifa World Cups in 2022 and 2026
Events Athletics

The three-round qualification tournament before the first round of the Australian Open could be axed to guarantee the grand slam will only be delayed one week – The Age S
Sponsorship & Marketing Football

Major League Soccer expansion team Austin FC has signed a wide-ranging, multiyear partnership with Texas-based supermarket chain H-E-B
Finance & Law Football

English Premier League football club Tottenham Hotspur has registered a £63.9m ($85.
Media Football

Brazilian media group Globo is reported to have successfully fought off an appeal from world football’s governing body Fifa over payment of a $90m (€76.1m) sum for rights to a host of tournaments.