Digiturk, the Turkish pay-television subsidiary of beIN Media Group, is yet to pay the first 25 per cent of its fee for the broadcast rights to the 2020-21 Turkish Süper Lig as an issue over the exchange …
French pay-television broadcaster Canal Plus has initiated legal proceedings in a complaint over the ‘unequal’ treatment it feels is being meted out by agency and production group Mediapro in carriage tal…
English Premier League club Aston Villa has signed Asian betting operator LT as the club’s new shirt sleeve sponsor.
The German Football League (DFL) is providing its international rights-holding broadcasters with IP-based live streaming through its tie-up with Amazon Web Services, the cloud computing subsidiary of Amazon
Football-focused media company Dugout has announced a new partnership with beIN Sports North America, expanding its network of publisher partners in the US
Mercedes-Benz dealer Trivellato Industriali has extended and expanded its relationship with Italian Serie A oufit Hellas Verona to become the club’s sleeve sponsor.
Carsten Schmidt, the former chief executive of German pay-television broadcaster Sky Deutschland, has been named as the chief executive of German Bundesliga club Hertha Berlin
A new YouGov survey has found a 64-per-cent decrease in Malaysian consumers accessing pirated websites over the past 12 months
The Krause Group has become the latest American investors in Serie A, having sealed a takeover of Parma Calcio 1913
ESPN is putting on major marketing effort to promote its new media-rights deal with German top flight league while also focusing on wider long-term content initiatives. Bob Williams reports
NBCUniversal is actively looking to utilize NBC Sports' premium properties to attract subscribers to its new streaming service and help differentiate the platform from its rivals in the crowded and competitive direct-to-consumer marketplace.
Due to the financial impact of the Covid-19 pandemic and the absence of any buyers amid the pending arrival of another pro soccer team to the Midwest US market, executives for the USL's Saint Louis FC decided it did not make any sense for the team to continue beyond this campaign. Bob Williams reports
PepsiCo’s senior director for global sports marketing, Adam Warner, commends Uefa for finding 'different sources of value' in this year reformatted Men's Champions League and explains why the brand has decided to expand its relationship with the governing body to include women's club and national competitions. Ben Cronin reports.
Spanish football's LaLiga has added pizza delivery brand Telepizza as an official sponsor
Jonathan Hill, the former agency executive and ex-commercial director at the Football Association, is close to being named as the new chief executive of the Football Association of Ireland (FAI)
Online sports platform FanCode has acquired exclusive rights in India to German football’s Bundesliga.
Major League Soccer expansion team St. Louis City has set a league record for season-ticket deposits, indicating that the club will attract a large fanbase upon its debut
Malaysian pay-television broadcaster Astro has added rights to Portugal’s Primeira Liga to its sports output in a deal signed ahead of the start of the 2020-21 season this weekend.
Subscription TV network Sky Mexico has agreed a two-year deal to become the home of the Bundesliga and 2. Bundesliga in Mexico and Central America ahead of the 2020-21 season
Sport1 has extended a sublicensing deal with pay-television broadcaster Sky Deutschland that will allow the German commercial broadcaster to offer free highlights of the 2
Team Marketing, the Luzern-based agency that markets the broadcast, sponsorship and licensing rights to Uefa club competitions, is looking to recruit a senior commercial lead to sit within the media partnership…
The board of directors at France’s Professional Football League (LFP) has today (Thursday) chosen Arnaud Rouger, the league’s long-running director of competitions, as its new chief executive.
Cyprus-based betting company Parimatch has signed a new sponsorship with Serie A club Juventus
Spanish football's LaLiga has signed up gambling firm M-Bet as its latest regional sponsor
Belgium’s Pro League is working with media rights-holder Eleven Sports, the subscription broadcaster, and the Mediapro agency to secure longer contracts with broadcasters in Europe, while a new 1:30pm (…
The English Premier League has agreed a deal with Chinese digital platform Tencent for the media rights to the competition in the country for the remainder of the 2020-21 season
A new partnership with the Football Finance Academy will help educate players & staff for future success beyond the pitch
Global investment platform eToro has launched 12 new sponsorships across the UK and Germany, as the brand expands its investment in football clubs across Europe
English Premier League (EPL) club Arsenal has signed up cryptocurrency-based gambling brand Sportsbet.io to its sponsorship portfolio
Data and technology company Stats Perform has agreed a multi-year deal with Dutch AI-based visualisation company Beyond Sports for the usage of its positional tracking data of football’s English Premier L…
The Covid-19 pandemic has strengthened partnerships and accelerated digital innovation in sports sponsorships involving Asian or Asia-facing brands, according to sponsorship experts at this week’s All T…
Football is facing a $14bn (€11.8bn) shortfall in revenues globally this year due to the Covid-19 pandemic, according to world governing body Fifa.
Yu Hang, a director at the Football Marketing Asia agency, is leaving the business in the coming months, SportBusiness understands
Fans will be able to attend football matches in the top-tier German Bundesliga this weekend after politicians reached an agreement to allow stadiums to open at 20 per cent of full capacity
The English Football Association (FA) has signed up health and life insurance company Vitality as the title sponsor of the Women's FA Cup
The regional administrative court of Lazio (Tar) has upheld the €7m ($8.3
OneFootball, the Germany-based digital platform, has teamed up with the Sportfive agency to broadcast Bundesliga matches free of charge via its app in Brazil