Football
AFF renews with Sportradar, late TV deals agreed for Suzuki Cup
The Asean Football Federation has renewed an agreement with sports betting and data services company Sportradar for the Suzuki Cup national team tournament, which gets underway on Sunday
EXCLUSIVE: Quartet of heavyweight agency bidders in Uefa club competitions RFP
Four sports marketing agencies are among the leading bidders in the ongoing Uefa club competitions request for proposals following presentations given recently, SportBusiness understands
AC Milan further establishes China presence with launch on Kuaishou
Italian football club AC Milan has launched an official channel on Chinese social video platform Kuaishou as part of plans to reinforce its presence in the country
Strikerz Inc. sponsors AS Monaco ahead of UFL football game launch
French football club AS Monaco has made Strikerz Inc. – the developer of free-to-play online football game UFL – the club’s ‘Official Football Gaming Supplier’.
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Madrid court sides with RFEF again over LaLiga’s Miami game
A Madrid court has once again sided with the Spanish Football Federation (RFEF) over the governing body’s decision not to authorise a LaLiga match between Girona and Barcelona in the US city of Miami b…
Dortmund renews regional deal with InstaForex
German Bundesliga football club Borussia Dortmund has extended its regional sponsorship contract with online forex trading company InstaForex
Legends of Bezogia by Bezoge Earth revealed as key sponsor of Dubai Globe Soccer Awards
Dubai, U.A.E. and Miami, U.S.A. - 29 November 2021
One of the world’s first cryptocurrency sponsorship deals between an alt coin and a major international sporting brand has been unveiled.
Charlotte Independence relegates itself to USL League One amid arrival of Charlotte FC in MLS
United Soccer League Championship team Charlotte Independence is relegating itself to the third-tier USL League One starting in 2022
Rebels’ ‘JP Morgan-backed’ investment plan for Spanish football ‘to be put forward’
Real Madrid president Florentino Pérez is set to put forward a proposal backed by US-based financial services company JP Morgan as an alternative to the LaLiga Impulso venture between the organising body …
CVC-backed LaLiga Impulso to deliver €1.99bn investment following adjustment
LaLiga Impulso, the venture between the organising body of the top two divisions of Spanish club football and private equity firm CVC Capital Partners, has moved a step closer to being formally launched,…
Widespread Nigerian coverage of Ligue 1 secured via MBS Sport deal
Agency MBS Sport has acquired broadcast rights in Nigeria to French football’s Ligue 1, in a deal that runs to the end of the 2023-24 season.
Herbalife sponsors Mamelodi Sundowns in Roc Nation Sports-brokered deal
Global nutrition company, Herbalife Nutrition has signed its first major sports sponsorship in Africa with South African Premier Soccer League (PSL) football club, Mamelodi Sundowns
Disney ‘secures FA Cup broadcast rights’ in Brazil
FA Cup broadcast rights in Brazil have been secured by Disney in a long-term agreement, it has been reported
Everton signs latest regional betting deal with i8.Bet
English Premier League club Everton has added to its regional betting sponsorship profile by signing betting operator i8.Bet as its exclusive betting partner in Asia
French football wants bigger share of ‘Big 5’s’ capped solidarity payments
French football authorities have called for a greater share of the solidarity payments to French clubs who do not compete in Uefa club competitions during the 2021-24 cycle
Discovery lands Africa Cup of Nations rights in Italy
Discovery Italia, an arm of the international broadcaster, has secured exclusive Africa Cup of Nations media rights in an agreement announced this afternoon
Premier League considers NFT partnerships, examines club crypto deals
The Premier League has confirmed it is considering entering the non-fungible token (NFT) space by signing a licensing deal covering digital collectibles