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Digiturk, the Turkish pay-television subsidiary of beIN Media Group, is yet to pay the first 25 per cent of its fee for the broadcast rights to the 2020-21 Turkish Süper Lig as an issue over the exchange …
Media Football

French pay-television broadcaster Canal Plus has initiated legal proceedings in a complaint over the ‘unequal’ treatment it feels is being meted out by agency and production group Mediapro in carriage tal…
Sponsorship & Marketing Football

English Premier League club Aston Villa has signed Asian betting operator LT as the club’s new shirt sleeve sponsor.
Media Football

The German Football League (DFL) is providing its international rights-holding broadcasters with IP-based live streaming through its tie-up with Amazon Web Services, the cloud computing subsidiary of Amazon
Media Football

Football-focused media company Dugout has announced a new partnership with beIN Sports North America, expanding its network of publisher partners in the US
Sponsorship & Marketing Football

Mercedes-Benz dealer Trivellato Industriali has extended and expanded its relationship with Italian Serie A oufit Hellas Verona to become the club’s sleeve sponsor.
Industry Moves Football

Carsten Schmidt, the former chief executive of German pay-television broadcaster Sky Deutschland, has been named as the chief executive of German Bundesliga club Hertha Berlin
Media Football

A new YouGov survey has found a 64-per-cent decrease in Malaysian consumers accessing pirated websites over the past 12 months
Governance Football

The Krause Group has become the latest American investors in Serie A, having sealed a takeover of Parma Calcio 1913

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Football
Media

ESPN is putting on major marketing effort to promote its new media-rights deal with German top flight league while also focusing on wider long-term content initiatives. Bob Williams reports
Football
Media

NBCUniversal is actively looking to utilize NBC Sports' premium properties to attract subscribers to its new streaming service and help differentiate the platform from its rivals in the crowded and competitive direct-to-consumer marketplace.
Football
Governance

Due to the financial impact of the Covid-19 pandemic and the absence of any buyers amid the pending arrival of another pro soccer team to the Midwest US market, executives for the USL's Saint Louis FC decided it did not make any sense for the team to continue beyond this campaign. Bob Williams reports
Football
Sponsorship & Marketing

PepsiCo’s senior director for global sports marketing, Adam Warner, commends Uefa for finding 'different sources of value' in this year reformatted Men's Champions League and explains why the brand has decided to expand its relationship with the governing body to include women's club and national competitions. Ben Cronin reports.
Sponsorship & Marketing Football

Spanish football's LaLiga has added pizza delivery brand Telepizza as an official sponsor
Industry Moves Football

Jonathan Hill, the former agency executive and ex-commercial director at the Football Association, is close to being named as the new chief executive of the Football Association of Ireland (FAI)
Media Football

Online sports platform FanCode has acquired exclusive rights in India to German football’s Bundesliga.
Finance & Law Football

Major League Soccer expansion team St. Louis City has set a league record for season-ticket deposits, indicating that the club will attract a large fanbase upon its debut
Media Football

Malaysian pay-television broadcaster Astro has added rights to Portugal’s Primeira Liga to its sports output in a deal signed ahead of the start of the 2020-21 season this weekend.
Media Football

Subscription TV network Sky Mexico has agreed a two-year deal to become the home of the Bundesliga and 2. Bundesliga in Mexico and Central America ahead of the 2020-21 season
Media Football

Sport1 has extended a sublicensing deal with pay-television broadcaster Sky Deutschland that will allow the German commercial broadcaster to offer free highlights of the 2
Industry Moves Football

Team Marketing, the Luzern-based agency that markets the broadcast, sponsorship and licensing rights to Uefa club competitions, is looking to recruit a senior commercial lead to sit within the media partnership…
Industry Moves Football

The board of directors at France’s Professional Football League (LFP) has today (Thursday) chosen Arnaud Rouger, the league’s long-running director of competitions, as its new chief executive.
Sponsorship & Marketing Football

Cyprus-based betting company Parimatch has signed a new sponsorship with Serie A club Juventus
Sponsorship & Marketing Football

Spanish football's LaLiga has signed up gambling firm M-Bet as its latest regional sponsor
Media Football

Belgium’s Pro League is working with media rights-holder Eleven Sports, the subscription broadcaster, and the Mediapro agency to secure longer contracts with broadcasters in Europe, while a new 1:30pm (…
Media Football

The English Premier League has agreed a deal with Chinese digital platform Tencent for the media rights to the competition in the country for the remainder of the 2020-21 season
Sponsorship & Marketing Football

A new partnership with the Football Finance Academy will help educate players & staff for future success beyond the pitch
Sponsorship & Marketing Football

Global investment platform eToro has launched 12 new sponsorships across the UK and Germany, as the brand expands its investment in football clubs across Europe
Sponsorship & Marketing Football

English Premier League (EPL) club Arsenal has signed up cryptocurrency-based gambling brand Sportsbet.io to its sponsorship portfolio
Media Football

Data and technology company Stats Perform has agreed a multi-year deal with Dutch AI-based visualisation company Beyond Sports for the usage of its positional tracking data of football’s English Premier L…
Sponsorship & Marketing Football

The Covid-19 pandemic has strengthened partnerships and accelerated digital innovation in sports sponsorships involving Asian or Asia-facing brands, according to sponsorship experts at this week’s All T…
Finance & Law Football

Football is facing a $14bn (€11.8bn) shortfall in revenues globally this year due to the Covid-19 pandemic, according to world governing body Fifa.
Industry Moves Football

Yu Hang, a director at the Football Marketing Asia agency, is leaving the business in the coming months, SportBusiness understands
Events Football

Fans will be able to attend football matches in the top-tier German Bundesliga this weekend after politicians reached an agreement to allow stadiums to open at 20 per cent of full capacity
Sponsorship & Marketing Football

The English Football Association (FA) has signed up health and life insurance company Vitality as the title sponsor of the Women's FA Cup
Media Football

The regional administrative court of Lazio (Tar) has upheld the €7m ($8.3
Media Football

OneFootball, the Germany-based digital platform, has teamed up with the Sportfive agency to broadcast Bundesliga matches free of charge via its app in Brazil