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Sponsorship & Marketing Football

Swiss Super League football club BSC Young Boys has agreed a kit sponsorship deal with Chinese telco Huawei
Media Football

Mediapro, the production and media rights agency, is said to have joined the growing number of broadcasters and agencies in calling for the Argentinian Superliga to reissue its international rights tender
Sponsorship & Marketing Football

The Infront agency has renewed its exclusive agreement with FSV Mainz 05 to sell sponsorship and pitchside advertising rights, along with hospitality packages
Sponsorship & Marketing Football

Colombian football's top division (Dimayor) has signed up online gambling platform BetPlay as title sponsor in a four-year deal
Sponsorship & Marketing Football

Russian Premier League football club Spartak Moscow has agreed a sponsorship deal with Chinese telco ZTE
Events Athletics

Several major sporting events in China and Asia have been postponed, cancelled, or under threat due to the coronavirus outbreak
Media Football

Spanish LaLiga’s dedicated channel, LaLigaTV, will be available on pay-television broadcaster Sky's platform in Ireland from Wednesday.
Events Basketball

The coronavirus has begun to impact the sports industry with Olympic qualifying tournaments in football, boxing and basketball, as well as cycling and tennis events, among the competitions either rescheduled …
Media Football

US broadcaster Fox Sports and regional soccer federation Concacaf have agreed a multi-year English-language media rights deal that includes the 2021 and 2023 Gold Cups, USA men’s and women’s Olympic qua…

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Football
Governance

Malaysia’s football clubs are to be formally privatised this year, but the journey from state support to self-sufficiency looks fraught, with questions over the future of broadcasting and sponsorship revenues. John Duerden takes a closer look.
Football
Sponsorship & Marketing

Signing Japanese international Takumi Minamino will be a boon for Liverpool's commercial activity in Asia, but the club's strategy to become number one in the region goes beyond a single signing. John Duerden reports.
Football
Sponsorship & Marketing

Dan Haddad, head of commercial strategy at Octagon UK, looks at the potential upside for Liverpool in opting to switch kit supplier rights from New Balance to Nike.
Football
Sponsorship & Marketing

Ajax's global popularity outstrips all of its domestic rivals, allowing the club to position itself as a brand platform for the Netherlands and beyond. Its chief commercial officer, Menno Geelen, tells Adam Nelson about the effects of Ajax's surprising run to the Champions League semi-finals, and how a creative commercial department has helped the club compete at the highest level.
Sponsorship & Marketing Football

English Premier League football club Newcastle United has signed supplements brand Totum Sport as its latest associate partner
Media Football

The IMG agency has secured a discount on its payment for the international rights to Serie A worth €30m ($33.3
Industry Moves Football

International football players’ union FIFPro has denied reports that disgraced former Uefa official Michel Platini has taken up a role with the body, despite its president Philippe Piat announcing last w…
Media Football

Commercial broadcaster RTL has acquired exclusive rights in Germany to the Uefa Europa League and the newly-created Uefa Europa Conference League for the new cycle, from 2021-22 to 2023-24
Finance & Money Football

Saudi Arabia is reportedly close to extending its presence in the global sports market with a £340m (€403.9m/$444.9m
Sponsorship & Marketing Football

Brazilian football club Red Bull Bragantino has added online gambling company NetBet to its sponsorship portfolio for the 2020 season
Football

Belgium’s Pro League has opted against awarding any domestic rights following the submission of bids by rival broadcasters and media groups, and is weighing up the possibility of launching a new invitation t…
Media Football

Germany pay-television broadcaster Sky Deutschland has announced that it will be making its German football and Uefa Champions League highlights, along with a host of other sporting properties, available…
Media Football

The 24 clubs from Belgian soccer’s top two divisions are meeting today to potentially award domestic broadcast rights from 2020-21 onwards amid strong interest from Mediapro, the agency and production g…
Sponsorship & Marketing Football

Premier League Chelsea’s shirt sponsor, Yokohama Tyres, will step down from the lead sponsorship role next season – with the telecommunications brand Three announced as the new shirt partner.
Media Football

Italian Serie A team AC Milan has become the latest football club to launch a channel on short-form video sharing app TikTok
Sponsorship & Marketing Football

Spanish LaLiga football club Real Valladolid has unveiled beer brand Estrella Galicia as its new main shirt sponsor
Governance Football

Sports data and media company Sportradar has renewed its integrity services partnership with the Asian Football Confederation, in an extension running from 2020 to the end of 2023
Sponsorship & Marketing Football

English Championship club Leeds United has agreed to make sportswear giants adidas its new kit supplier
Media Football

The Uefa Nations League rights imbroglio involving German free-to-air broadcasters ARD, ZDF and RTL has been settled following talks with Uefa
Technology Football

Movez, an Israeli start-up company that is launching a mobile app for football skills, has become the latest company in which the German Football League (DFL) has acquired shares
Sponsorship & Marketing Football

Premier League champions Manchester City aims to sell the front-of-shirt sponsorship rights currently held by the Abu Dhabi state carrier Etihad Airways, SportBusiness can reveal
Sponsorship & Marketing Football

The Korean Football Association's annual sponsorship income will reach nearly $34m (€31m) after its latest round of deals, according to the Chosun Ilbo newspaper.
Sponsorship & Marketing Football

International sports and entertainment agency Octagon is expanding its presence in Latin America by confirming plans to work in Argentina and Colombia this year
Sponsorship & Marketing Football

Major League Soccer franchise Colorado Rapids has renewed a shirt sponsorship deal with financial services company Transamerica
Sponsorship & Marketing Football

Major League Soccer's San Jose Earthquakes have signed Silicon Valley-based cloud communications company Intermedia Communications as their main jersey sponsor in a three-year deal
Finance & Money Football

Football clubs spent $7.35bn (€6.6bn) on men's player transfers globally in 2019, a 5.8-per-cent increase on 2018, according to Fifa.
Finance & Money Football

Leading football agents have threatened Fifa with legal action over the governing body's plans to cap commissions earned on player transfers
Media Football

The African Union of Broadcasting, the body of free-to-air broadcasters, has called for a drop in the rights fees paid by African public broadcasters for major football tournaments held in the continent