Football
Inter agrees 11th-hour Paramount+ shirt deal for Champions League final
Inter Milan has agreed an 11th-hour shirt sponsorship deal with Paramount+ covering the team’s appearance in next weekend’s Uefa Champions League final against Manchester City.
‘Proud and happy’ Apple breaks silence on MLS coverage
Apple has spoken publicly for the first time about its coverage of Major League Soccer (MLS), deeming the first few months of the long-term partnership to have been a success and "better than forecasted"
Uefa club competition sponsor bids invited in games console, food delivery categories
European governing body Uefa has issued an invitation for brands to express their interest in the remaining sponsorship packages available for its next club competitions sponsorship cycle, which runs from…
Rival investment funds make financial incentives to Brazilian clubs
The two collectives of Campeonato Brasileiro Série A and B teams seeking to drive plans for a new Brazilian football league system have this week made new financial offers in a bid to entice rival clubs …
Sky Deutschland agrees late deal for Germany’s U17 Euro final
Pay-television broadcaster Sky Deutschland will stream live, free-to-view coverage of this evening’s Uefa European U17 Championship final between Germany and France.
Google Pixel replaces Flyeralarm as Women’s Bundesliga title sponsor
Consumer electronic device brand Google Pixel will become the new title sponsor of the Women's Bundesliga from start of the 2023-24 season
Bay FC unveils branding as NWSL’s 14th club
Bay Football Club, or Bay FC, has unveiled its name, crest and branding ahead of its introduction to the National Women's Soccer League (NWSL) in 2024
Ex-Globo rights executive Lazaro takes leading role at FC Diez Media
FC Diez Media, the IMG-owned business that manages the commercial rights to South American Football Confederation (Conmebol) club competitions, has appointed former Infront and Globo executive Felipe Lazaro…
FFF goes to market with age-grade national team rights
The French Football Federation (FFF) has launched a request for proposals for the domestic media rights to matches of its national teams at various age grades, as well as the national futsal team
Europa League final nets 6.5m viewers on Rai as Movistar TV delivers seven-figure audience
Last night’s Uefa Europa League final between AS Roma and Sevilla delivered a strong free-to-air audience in Italy and over one million viewers on the Telefónica-owned Movistar TV subscription service in…
1xBet becomes sponsor of inaugural CAFA Nations Cup
The Central Asian Football Association (CAFA) has signed up gambling platform 1XBet in an agreement that includes sponsorship rights to the inaugural CAFA Nations Cup
Ziggo extends Belgian Pro League rights deal
Dutch pay-television broadcaster Ziggo Sport has retained the Belgian Pro League among its football rights portfolio
Arsenal toasts extension with beer sponsor Camden
English Premier League club Arsenal has agreed a multi-year extension to its sponsorship deal with Camden Town Brewery
Rawlings joins Secutix in business development role
Ticketing technology company Secutix has hired former Scottish Football Association (SFA) chief commercial officer Chris Rawlings to the new role of business development lead for the UK and Ireland
Uefa considering ‘radical plan’ to cap club transfer spending
European governing body Uefa is considering the introduction of a cap on the total amount that clubs can spend on player transfers and wages in a single season amid concerns that new spending regulations…
SUM, FMF strike sponsor deal with La Verde for 2023 MexTour
Soccer United Marketing (SUM), the commercial arm of Major League Soccer and the Mexican Football Federation (FMF), have agreed a multi-year sponsorship agreement with La Verde Gas Station and Convenience…
Frito-Lay continues Fifa association with Women’s World Cup sponsor deal
Frito-Lay North America, the convenient foods division of PepsiCo, has continued its relationship with Fifa by becoming a sponsor of this summer’s Women’s World Cup.