Basketball

Basketball
Sponsorship & Marketing

An array of NBA China's Chinese-owned official partners have halted business with the league and its pre-season exhibition games in the country were temporarily in doubt, as the fallout continues from…
Basketball
Sponsorship & Marketing

Spanish electrical and utility company Endesa has extended its partnership with the Spanish Basketball Federation (FEB) to become the main sponsor of the country’s women’s league.
Basketball
Media

Japanese e-commerce firm Rakuten has launched a new streaming service to showcase its coverage of the NBA basketball league in the country
Basketball
Fan Engagement

The summer arrival of Kawhi Leonard and Paul George at the Los Angeles Clippers, and the teaming up of Anthony Davis with LeBron James at cross-town rivals Los Angeles Lakers, has directly led to the National…
Basketball
Sponsorship & Marketing

NBA team the Phoenix Suns has added a new Official Banking Partner, while the Sacramento Kings has agreed a partnership which will focus on technological innovation
Basketball
Sponsorship & Marketing

The Brazilian Basketball League (LNB), organiser of top-tier club competition the NBB, has agreed an extension to its partnership with US beer brand Budweiser and has signed up construction products manufacturer…
Basketball
Governance

NBA commissioner Adam Silver has responded to the recent furore over Houston Rockets general manager Daryl Morey's tweets on the Hong Kong democracy protests, saying the league would back the right to…
Basketball
Events

Basketball world governing body Fiba announced that India will host the Tokyo 2020 Olympic Qualifying Tournament for 3x3 basketball in March 2020
Basketball
Other

The Houston Rockets and the NBA are facing a backlash from Chinese commercial partners, government, sports officials and fans after the team's general manager tweeted his support of the ongoing protests…
Basketball
Events

The 2019 NBA India Games, the American basketball league's biggest-ever marketing push in India, starts today at the Dome @ NSCI, SVP Stadium in Mumbai.
Basketball
Events

The Philippines, Indonesia and Japan have taken over from China hosting duties for the 2023 Fiba World Cup
Basketball
Fan Engagement

Vivint Smart Home Arena, the home of the National Basketball Association's Utah Jazz, has become the latest sports stadium in the United States to make a move towards cashless payments
Basketball
Sports Betting

The National Basketball Association is continuing its embrace of legalized sports betting by announcing a partnership with William Hill, which has been designated an authorized sports betting operator…
Basketball
Media

The International Basketball Federation (Fiba) has revealed that its recent World Cup in China delivered a total cumulative average television audience increase of over 80 per cent compared to the 2014…
Basketball
Sponsorship & Marketing

Turkish financial services company DenizBank has signed a global partnership agreement with the Euroleague Basketball governing body
Basketball
Media

Direct-to-consumer sports streaming service DAZN has extended an agreement in Brazil for rights to the top-tier EuroLeague basketball competition until the end of the 2022-23 season
Basketball
Media

Filipino pay-television operators Cignal and Sky have entered a joint offer for rights to the NBA following the closure of the North American basketball league’s long-term home in the country.
Basketball
Events

Sacramento Kings and Indiana Pacers taking part in league's first pre-season games in country Mumbai-born Kings owner Vivek Ranadivé played 'critical role' in making event become a reality