Sacramento Kings and Indiana Pacers taking part in league's first pre-season games in country Mumbai-born Kings owner Vivek Ranadivé played 'critical role' in making event become a reality
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Wizards plan West Ham crossover and female basketball clinics for NBA London game visit
• Wizards District Gaming planning match against West Ham esports team
• Activations scheduled with global partner Alibaba
• Back home, NBC telecast prepares US audiences for in-play betting
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NBA turns South Korean fashionistas into basketball fans with MK Trend partnership
NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans
NBA G League to stage shortened 2021 season in Orlando
The National Basketball Association’s developmental NBA G League has announced that 18 teams will take part in a quarantined tournament at the ESPN Wide World of Sports Complex in Orlando, Florida, in F…
NCAA places all of 2021 March Madness in Indiana
Governing body seeks to manage ongoing impact of Covid-19 pandemic
NBA G League ‘eyes’ reduced season in bubble environment
The National Basketball Association's developmental NBA G League is reportedly considering playing a reduced season in a bubble environment to try to salvage the 2020-21 campaign in the wake of the Covid-19…
San Antonio poised to stage entire NCAA women’s basketball tournament
The National Collegiate Athletic Association has announced that its entire women's basketball tournament will be held in a single geographic area to mitigate the risks of the ongoing Covid-19 pandemic
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
Governing body partners with Universal Music Group to develop insight around music and entertainment
Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.