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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
How NBA China’s 17 sponsors activated around the China Games
NBA China currently maintains relationships with 17 sponsors
Partners a combination of Chinese organisations and multinational companies looking for exposure in the country
Sport & Digital Media 2013-14 | 4.1 The NBA’s short-form content strategy
The exploitation of short-form content across multiple platforms has become a central part of North American basketball league the NBA’s global media rights strategy over the last three years.
NBA European game returning to Paris in 2021
The National Basketball Association's annual regular-season fixture in Europe will return to Paris in 2021, NBA commissioner Adam Silver has revealed
Fiba expands 3×3 World Tour, increases prize money
Basketball world governing body Fiba has announced that the 3x3 World Tour, its flagship professional 3x3 competition, will increase from 12 to 14 events this year
NBA 2K League qualifying event set for Seoul
Basketball gaming competition the NBA 2K League is hosting a qualifying event for its 2020 League Draft in Seoul, South Korea on January 20 and 21
Mascariñas backs new Philippines women’s 3×3 basketball league
Businessman Ronald Mascariñas, owner of the title sponsor of the Chooks-to-Go Pilipinas 3×3 men's basketball league, has announced plans for a female 3x3 league, with a view to helping the Philippines f…
World Snooker Tour looks to global future with rebrand
World Snooker Tour rebrand aims to mark distinction as commercial arm of WPBSA
New identity comes as tour seeks to expand further into international markets
Chinese athletes to benefit as government heads off potential for endorsement disputes in Olympic year
Regulation has limited the extent to which China’s sporting stars can capitalise on their sporting prowess via commercial deals. But recent rule changes by the General Administration of Sports offers new possibilities. Chen Yaolin investigates.
Malaysian FA pushes club privatisation but weak revenues mean state support is here to stay
Malaysia’s football clubs are to be formally privatised this year, but the journey from state support to self-sufficiency looks fraught, with questions over the future of broadcasting and sponsorship revenues. John Duerden takes a closer look.
Golf equipment business stands at key inflection point
M. James Ward speaks to golf club designer and researcher, Tom Wishon, about the shape of the golf industry with respect to merchandise.