Sacramento Kings and Indiana Pacers taking part in league's first pre-season games in country Mumbai-born Kings owner Vivek Ranadivé played 'critical role' in making event become a reality
NBA India Games 2019 expected to be ‘landmark moment for basketball in India’
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NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.