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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
How NBA China’s 17 sponsors activated around the China Games
NBA China currently maintains relationships with 17 sponsors
Partners a combination of Chinese organisations and multinational companies looking for exposure in the country
Sport & Digital Media 2013-14 | 4.1 The NBA’s short-form content strategy
The exploitation of short-form content across multiple platforms has become a central part of North American basketball league the NBA’s global media rights strategy over the last three years.
Infront lands hospitality contract for NBA’s French showpiece
The French division of the Infront agency has secured the hospitality contract for North American basketball league the NBA’s first-ever regular season game in France.
Tencent NBA stream ‘halted over Taiwan flag appearance’
A stream of an NBA game between Miami Heat and the LA Lakers by Chinese platform Tencent Sports was interrupted on Saturday because a man seated in the front row of the crowd was wearing a shirt with the…
Salt Lake City to host 2023 NBA All-Star Game
Salt Lake City, Utah, has been awarded the 2023 National Basketball Association All-Star Game, 30 years after the Utah Jazz last hosted the event
PBA to announce live media rights deal in China with HWRICL
The Philippines Basketball Association is set to announce a deal with the Hunan World Research Internet Co. Ltd (HWRICL) to air league games live and exclusively on television in China
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
Best Partnership of the Year by SportBusiness Award – Real Madrid And Emirates
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.