Basketball

The Dallas Mavericks NBA basketball team has signed a jersey sponsorship deal with US-based financial services company Chime

Basketball gaming competition the NBA 2K League is hosting a qualifying event for its 2020 League Draft in Seoul, South Korea on January 20 and 21

Vivint Smart Home Arena, the home of the National Basketball Association’s Utah Jazz, is going fully cashless following a successful trial late last year.

The National Basketball Association is partnering with Apple Music and independent music label UnitedMasters to create the Base:Line playlist, which is designed to showcase up-and-coming hip hop artists

Genius Sports has extended its data rights agreement with Euroleague Basketball, announcing that the two parties will adopt a more stringent data rights enforcement strategy under the new deal

The National Basketball Association's Atlanta Hawks have signed a multi-faceted, multi-year sponsorship agreement with leading US banking company Chase Bank

Egidio Bianchi has announced he will step down as president of Lega Basket Serie A, the top division of Italian club basketball, with a commission formed to determine his replacement and address other…

New agreement includes sweeping improvements in salaries, benefits, marketing support for women's pro basketball league

Novo Basquete Brasil (NBB), the top division of club basketball in Brazil, has furthered its reputation for innovation in the domestic media market by agreeing a rights deal with social video platform…

In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.

Oceania's National Basketball League is enjoying unprecedented growth this year following the creation of the Next Stars program and subsequent arrival of National Basketball Association Draft Lottery prospects LaMelo Ball and RJ Hampton. Bob Williams looks at the impact on the league and its future.

After the Morey tweets, sentiment in the Chinese basketball sponsorship marketplace has swung the CBA’s way, making it easier for its leadership to focus on raising the quality of its core product: the league. Chen Yaolin finds out more.

休斯顿火箭队总经理莫雷针对香港问题的一条推特,引发一系列连锁反应。不少人认为,NBA在中国市场恐将遭受巨大损失。然而,有多位业内人士向记者表示,由于合同条款限制,不少中国公司也损失惨重,这次风波是一个“双输”局面。

Consumer electronics company Pisen Electronics has signed a deal with the Chinese Basketball Association to become an official sponsor of the CBA League. Pisen specialises in mobile phone accessories

The Basketball Bundesliga (BBL), top-tier of club basketball in Germany, has agreed a new partnership with French premium car brand DS Automobiles

The National Basketball Association’s Charlotte Hornets has renewed its jersey patch sponsorship with online loan platform LendingTree.

Businessman Ronald Mascariñas, owner of the title sponsor of the Chooks-to-Go Pilipinas 3×3 men's basketball league, has announced plans for a female 3x3 league, with a view to helping the Philippines f…

Basketball New Zealand (BBNZ) has revealed plans to bring the sport’s elite men’s and women’s leagues under one roof in 2020. C

The Madison Square Garden Company (MSG) has renewed an agreement with US daily fantasy sports operator DraftKings

Longtime executive led the league during a period of massive global expansion

The National Basketball Association is considering launching a professional basketball league in India, what would be its second overseas league after the Basketball Africa League which starts in March…

The Sina Sports division of Chinese internet operator Sina has, together with the Mediapro agency, reached agreements with broadcasters in multiple territories for the 2019 Sina Elite League (SEL), the…

The Euroleague Basketball governing body has revealed details of its 2020 Fan XP Innovation Challenge and engaged the 4YFN startup event to work on the recruitment and reviewing of applicant startups for…

The National Basketball Association is looking to continue to experiment with its innovative 5G smartphone broadcast initiative at next year's NBA All Star Game at the United Center in Chicago

The 2. Basketball Bundesliga, the sport’s second tier in Germany, has issued an invitation to tender for broadcast rights in the 2020-21 and 2021-22 seasons.

Leading spiced rum brand Captain Morgan has been named an official partner of the Milwaukee Bucks and the National Basketball Association team's venue, Fiserv Forum.

The National Basketball Players Association and players from the National Basketball Association's developmental G League are engaged in serious discussions about a potential unionizing effort, according …

Chinese Basketball Association club Zhejiang Guangsha Lions were hit with the largest-ever fine in league history after a pre-match, online promotional poster angered the Chinese government

Michel Mimran has been appointed as the new general manager of the Ligue Nationale de Basket (LNB), the governing body  that oversees the top flight of French basketball.

The 77-year-old Stern is one of the most influential figures in the history of US sports

Spanish banking company Unicaja has been unveiled as the title sponsor of domestic club basketball competition the Copa del Rey

The National Basketball Association is continuing its outreach into Mexico by starting an NBA G League team in Mexico City from next season

Ahead of this week's NBA Mexico City Games 2019, the National Basketball Association has announced the opening of the inaugural NBA Store in Mexico

The Golden State Warriors' dramatic slump in form this season has been compounded by the National Basketball Association taking two of the team's games off national television this month

The Madison Square Garden Company (MSG) has notified the US Securities and Exchange Commission (SEC) of its plan to spin off its entertainment business in order to focus on its core sports properties

Two-day scouting event will feature 50 aspiring players for start-up league on the continent

Short-form video platform TikTok has partnered with Novo Basquete Brasil (NBB), the top division of club basketball in Brazil