Basketball

The International Basketball Federation (Fiba) has announced that Singapore will host the next three editions of the 3x3 Asia Cup, the three-a-side basketball tournament for national teams in Asia and…

NBA basketball franchise the Chicago Bulls has signed Plus500 as a global partner, with the online trading platform becoming the first company to have its brand on the front of the team’s warmup shooting s…

The National Basketball Association's Cleveland Cavaliers have announced they will pick up the costs for regional sports direct-to consumer streaming service Bally Sports+ for fans with full- or half-season …

The National Basketball Association's Portland Trail Blazers have called time on their jersey patch sponsorship deal with cryptocurrency platform StormX after just one season.

Sky Sports will continue to hold the exclusive rights to the NBA in the UK and Ireland for the 2022-23 season.

TV4 Media, the Telia-owned broadcaster, has renewed its rights in Sweden to the NBA and acquired rights to the WNBA. The rights will be exploited on its pay-television channels C More and Sportkanalen

Fan Controlled Sports & Entertainment has named former NBA star Mike Bibby as the new senior strategist and head coach their newly formed new basketball league Fan Controlled Hoops

NBA Asia managing director Ramez Sheikh tells SportBusiness why the Wizards and Warriors were the perfect choices for the league's first international event since January 2020.
Premium

The Sportfive agency has expanded its relationship with the Chicago Bulls as the NBA team seeks to grow its fan base in France ahead of its game in Paris next year

The British Basketball League (BBL) has expanded its content offering to fans by agreeing a three-year deal with WSC Sports, the automated AI-based video company

Membership program, lower League Pass pricing among new features

The National Basketball Association's developmental G League and Marvel Entertainment have unveiled a promotional collaboration for the upcoming 2022-23 season, in which 16 teams will each host a "Marvel…

Lega Basket Serie A, governing body of the top division of Italian club basketball, has announced that the competition and market authority, and the communications authority, have both approved a sublicensing…

Luka Dončić, star player of the National Basketball Association's Dallas Mavericks, has unveiled a virtual artificial intelligence-powered version of himself called Luk.A

The National Basketball Association's Philadelphia 76ers have announced a multiyear partnership with Philadelphia, Pennsylvania-based multihospital health system Penn Medicine, which has been designated …

SporTV, the pay-television broadcaster owned by Brazilian media group Globo, has acquired rights to the top-tier Novo Basquete Brasil (NBB), while Disney-owned sports broadcaster ESPN has also renewed…

Amateur basketball tournaments in rural villages in China have become a phenomenon in the country, drawing big crowds and the attention of national media. Denis Green of Mailman Group relates the tale and considers the lessons for other sports.