Basketball

The National Basketball Association’s Detroit Pistons have signed a multi-year sponsorship deal with the US-based online casino and sports betting operator Rush Street Interactive (RSI) and its flagship b…

Sporting goods retailer Decathlon has announced a new multi-year merchandising agreement with the National Basketball Association

The National Basketball Association's Boston Celtics have extended their lease at TD Garden by 15 years through the 2035-36 season

The Brooklyn Nets' formation of a superstar Big 3 in James Harden, Kyrie Irving and Kevin Durant has led to an immediate ratings spike for regional sports network YES Network

The German division of Mitsubishi Motors has extended its premium and official automobile sponsorship with the German Basketball Federation (DBB)

Pending transaction set to end controversial tenure of co-owner Loeffler

Spanish bank Unicaja Banco will act as the joint main sponsor of Spanish basketball’s Copa del Rey cup competition for the upcoming event in February.

Mark Davis, the owner of the National Football League's Las Vegas Raiders, is expanding his sports portfolio in the Nevada city by acquiring the Women's National Basketball Association's Las Vegas Aces.

Euroleague Basketball has agreed a renewal with pay-television broadcaster DirecTV Latin America that guarantees continued coverage of the EuroLeague competition in South America and the Caribbean

George Aivazoglou, vice president, head of fan engagement and DTC for NBA Europe and Middle East, tells SportBusiness why the league created his role and how it has been affected by the pandemic.

Scott Rochelle, president of the National Basketball Retired Players Association, discusses efforts to restructure the alumni group and embrace a more digitally-oriented future.

Barring another Covid-related disaster, EuroLeague's overall revenue will bounce back to about €70m in 2020-21.

Basketball Champions League CEO Patrick Comninos describes how the fledgling basketball competition has tried to maintain momentum during a troubled year and its plans to resume this year's season with a Final-Eight competition in Athens. Kevin Roberts reports.

The National Basketball Association's Philadelphia 76ers have struck a multiyear partnership with American mobile giant Verizon, which has been designated the exclusive mobile 5G partner for the team.

Revisions come amid flurry of early-season challenges

The Turkish Basketball Federation (TBF) has announced Bitci, the Turkish blockchain technology company, as an addition to its sponsorship portfolio

Chinese streaming giant Tencent showed a live Houston Rockets game on Monday for the first time since the Daryl Morey controversy in October 2019

The National Basketball Association’s developmental NBA G League has announced that 18 teams will take part in a quarantined tournament at the ESPN Wide World of Sports Complex in Orlando, Florida, in F…

The National Basketball Association and leading US satellite and digital radio network SiriusXM have expanded their partnership to include additional streaming rights

Republican saw Dream players actively campaign for her opponent

The Chinese Basketball Association has announced that it has finalised its reclamation of the sale of commercial rights to its national basketball teams, thus ending its long-running partnership with the…

Company continues to expand presence in emerging Michigan betting market

Governing body seeks to manage ongoing impact of Covid-19 pandemic

Eduard J Scott, chief operations officer for Euroleague Basketball, is leaving the organisation after more than 14 years

The LA Lakers was the most popular NBA team, and Stephen Curry the most popular NBA player, on Chinese social media in 2019-20, according to digital media specialist Mailman's annual NBA Red Card report

Chinese digital giant Tencent has stopped live streams of games by the NBA's Philadelphia 76ers due to their appointment of Daryl Morey as president

Basketball legend Michael Jordan has won a lawsuit in Shanghai over his image rights in China, but still doesn’t completely own the rights in the country.

Daryl Morey has admitted that he feared his career as a National Basketball Association executive would be over following his controversial tweet supporting protests in Hong Kong, which significantly …

The National Basketball Association's Golden State Warriors have unveiled the Dub Hub initiative, an interactive opportunity for fans to appear live on virtual LED boards surrounding the court and in the…

The National Basketball Association's Philadelphia 76ers have announced that online gaming operator BetMGM has become the team's official sports betting partner

Media group Globo has extended its deal for pay-television rights in Brazil to North American basketball’s NBA.

Adam Silver says he remains confident that the National Basketball Association will be able to successfully complete its 2020-21 season in home markets amid the ongoing Covid-19 pandemic but is anticipating…

US gaming operator FanDuel is expanding its National Basketball Association-based partnership with Turner Sports by signing an exclusive content deal with hugely-popular Inside the NBA analyst Charles…

The National Basketball Association has unveiled a series of digital and broadcast innovations for the 2020-21 season, which build off the success of many of the fan-engagement tools seen at the NBA's…

North American basketball’s NBA will continue to be shown in France on pay-television broadcaster beIN Sports until 2024 thanks to a new agreement announced today (Friday).

The National Basketball Association has struck a multi-year extension of its sports betting partnership in France with lottery and gaming operator La Française des Jeux (FDJ).