The Golden State Warriors' dramatic slump in form this season has been compounded by the National Basketball Association taking two of the team's games off national television this month

The Madison Square Garden Company (MSG) has notified the US Securities and Exchange Commission (SEC) of its plan to spin off its entertainment business in order to focus on its core sports properties

Two-day scouting event will feature 50 aspiring players for start-up league on the continent

Short-form video platform TikTok has partnered with Novo Basquete Brasil (NBB), the top division of club basketball in Brazil

Pay-television broadcaster Sky New Zealand has agreed a landmark rights deal with the domestic National Basketball League ahead of the 2020 season

The Asociación de Clubes Españoles de Baloncesto (ACB), which organises the top tier of club basketball in Spain, has agreed a rights deal for the competition with Argentinian subscription-television c…

Ligue 1 football club Olympique Lyonnais has acquired jersey branding rights to the men’s and women’s team shirts of French basketball team LDLC ASVEL.

The CBC Sports division of Canadian public-service broadcaster CBC has extended its media-rights deal with the Canadian Elite Basketball League (CEBL) until 2022 in a three-year extension

The NBA has agreed a deal to stream live and on-demand games on Indian sports news and fantasy gaming tips application FanCode during the 2019-20 season

In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.

Oceania's National Basketball League is enjoying unprecedented growth this year following the creation of the Next Stars program and subsequent arrival of National Basketball Association Draft Lottery prospects LaMelo Ball and RJ Hampton. Bob Williams looks at the impact on the league and its future.

After the Morey tweets, sentiment in the Chinese basketball sponsorship marketplace has swung the CBA’s way, making it easier for its leadership to focus on raising the quality of its core product: the league. Chen Yaolin finds out more.


Technology company GameOn has partnered with North American basketball league the NBA to launch a new chatbot service through social media platform Facebook that aims to enhance the fan experience

The Kindred Group’s Unibet brand has become the latest authorised sports betting operator for the National Basketball Association (NBA).

The National Basketball Association's Philadelphia 76ers have announced a partnership with Fox Bet, the sports betting brand created by Fox Sports and The Stars Group

The National Basketball Association’s Los Angeles Lakers has signed up plant-based food producer Beyond Meat as a sponsor.

The Chinese Basketball Association, the sport's top league in China, has announced a multi-year integrity partnership with sports data, media and betting services company Sportradar

The Brooklyn Nets have announced a wide-ranging, multi-year partnership with American brewing company Anheuser-Busch, which has become the official domestic beer sponsor of the National Basketball Association…

The National Basketball Association is reportedly in talks with the NBA Players Association and its broadcast partners about overhauling the entire league schedule, which would include a shorter regular…

The Asociación de Clubes Españoles de Baloncesto (ACB), which organises the top tier of club basketball in Spain, has signed a wide-ranging collaboration agreement with Ningbo Weilburg Tianshan Investment M…

Sports data and technology company Genius Sports has been selected by the Dutch Basketball League (DBL) to launch its first live streaming and data platform

The French division of the Infront agency has secured the hospitality contract for North American basketball league the NBA’s first-ever regular season game in France.

Spanish basketball club Real Madrid has added online investment platform, ETFinance to its sponsorship portfolio

National free-to-air channel CNN Philippines has acquired rights in the country to the NBA basketball league

Fiba Media, the joint venture between sports media company DAZN Group and Fiba, basketball’s international federation, has a new managing director with Andrew Ryan leaving his role at the International O…

HDTV brand Vizio has signed a season-long partnership with the NBA’s LA Clippers.

Former Turner president David Levy has stepped down from his roles as Brooklyn Nets and Barclays Center chief executive after just 55 days in charge

Team ownership, executives to travel to Japan for additional sponsor pursuit

A stream of an NBA game between Miami Heat and the LA Lakers by Chinese platform Tencent Sports was interrupted on Saturday because a man seated in the front row of the crowd was wearing a shirt with the…

The NBA basketball league has agreed a rights deal in South Africa with free-to-air broadcaster The multi-year agreement names e

The Euroleague Basketball governing body has signed a Germany-focused sponsorship deal with the Frutti Extra drinks brand

The NBA basketball league has extended partnerships with digital services and telecommunications providers Globe Telecom, Smart Communications and PLDT to distribute its NBA League Pass subscription service…

Silicon Valley-based private equity firm Silver Lake Partners is reportedly looking to buy significant minority stakes in the National Basketball Association's New York Knicks and National Hockey League's…

NBC Sports Washington is expanding its betting-infused broadcasts of Washington Wizards games this season to a 20-game schedule which includes several modifications

New direct-to-consumer option will arrive with set of enhanced viewing options for live NBA games

The WME agency has joined forces with leading coaching and front office agent Bret Just as it seeks to build up the coaching representation side of its business