Basketball

The National Collegiate Athletic Association has announced that its entire women's basketball tournament will be held in a single geographic area to mitigate the risks of the ongoing Covid-19 pandemic

The National Basketball Association has signed a regional sponsorship contract in France with yoghurt drink brand YOP

The Israel Basketball Super League has secured its first-ever live broadcast deal in Europe in an agreement with Balkan pay-television broadcaster Sportklub

The National Basketball Association’s Toronto Raptors have signed a multiyear partnership with sports nutrition company BioSteel, which has been designated the official sports drink of the team.

Euroleague Basketball has agreed a media-rights deal in Ukraine and Central Asia until the 2022-23 season with pan-regional broadcaster Setanta, having previously been without coverage in the region

The National Basketball Association has unveiled its "Only Here" marketing campaign to celebrate the upcoming launch of the 2020-21 season

The National Basketball Association's Brooklyn Nets have struck a wide-ranging partnership with US mobile communications company Motorola, which will become the team's new jersey patch sponsor

Energy company Endesa has extended its sponsorship of the Spanish Basketball Federation (FEB) to include the governing body’s esports activities, as well at its national basketball teams.

Australia’s National Basketball League has entered into a ‘multi-year’ agreement with sports data and content supplier Sportradar commencing in the middle of January 2021. U

The National Basketball Association G League and digital sports media network Overtime have struck a content development partnership to create unique daily video material including game, event and behind-the-scenes…

Each team to receive $30m as gate revenue sources remain severely challenged

Brazilian commercial broadcaster Bandeirantes is thought to be close to agreeing a renewal for free-to-air rights to North American basketball’s NBA.

Spanish energy company Endesa has extended its sponsorship of Euroleague Basketball into the 2020-21 season

The Women's National Basketball Association has appointed veteran sports industry executive Phil Cook as the league’s inaugural chief marketing officer.

High-profile matchups featured to begin rescheduled season

The National Basketball Association's Philadelphia 76ers have signed a multiyear partnership with sports nutrition company BioSteel, which has been designated the official sports drink of the team

The Charlotte Hornets and Oklahoma City Thunder have become the latest National Basketball Association teams to announce they will open the 2020-21 season without fans in attendance at home games

The National Basketball Association's Detroit Pistons have struck multiyear sports betting partnerships with leading gaming companies FanDuel Group and DraftKings

The Naismith Basketball Hall of Fame will now stage its postponed 2020 enshrinement ceremony on May 13-15, 2021

Sports data and technology company Genius Sports Group has entered into a new 10-year agreement with the Polish Basketball League (PLK) and Polish Basketball Association (PZK) to serve as their exclusive…

The NBA’s New Orleans Pelicans has named cashback rewards platform Ibotta as the team’s official jersey patch sponsor for the 2020-21 season.

Indianapolis will now host the NBA All-Star weekend in 2024, after the league confirmed it is formally rescheduling the city’s plans to stage the 2021 edition as a result of the Covid-19 pandemic. 

Euroleague Basketball and Turkish nut and dried fruit brand Tadim have extended their association until the end of the 2022-23 season

The Utah Jazz will allow a limited number of fans to attend home games at Vivint Smart Home Arena to start the 2020-21 National Basketball Association season